1. Vietnam market is facing a new era of consumers who are demanding healthier options
Lion has a great opportunity to gain an edge over Lion competitors by its healthy products (its USP)
2. The fact that the great believability of health claims and their value to spend more make business sense for Lion Co. based on its USP
Should highlight health claims on its product packages, which make Lion stand-out and give Lion reasons to sell at higher price than current products on the market.