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Credit Karma
Credit	
  Monitoring	
  
 
Credit	
  Karma	
  was	
  founded	
  in	
  2007	
  and	
  takes	
  an	
  en7rely	
  new	
  approach	
  to	
  
offering	
  credit	
  monitoring	
  services.	
  	
  Their	
  services	
  are	
  100%	
  free.	
  	
  The	
  company	
  
has	
  grown	
  to	
  serve	
  over	
  35	
  million	
  members.	
  
	
  
Credit	
  Karma	
  is	
  based	
  in	
  San	
  Francisco	
  and	
  has	
  a	
  reported	
  250	
  employees.	
  
	
  
All	
  of	
  the	
  company’s	
  revenue	
  is	
  ad-­‐generated	
  and	
  from	
  partners	
  on	
  its	
  website.	
  
 
	
  Credit	
  Karma	
  does	
  not	
  offer	
  a	
  variety	
  of	
  plans,	
  and	
  their	
  
single	
  plan	
  is	
  free	
  for	
  all	
  members.	
  	
  There	
  is	
  no	
  plan	
  to	
  
remove	
  free	
  pricing	
  at	
  any	
  future	
  date,	
  according	
  to	
  the	
  
company.	
  
 
v 	
  Scores	
  and	
  reports	
  can	
  be	
  updated	
  as	
  oLen	
  as	
  once	
  per	
  week	
  
v 	
  Free	
  daily	
  TransUnion	
  credit	
  monitoring	
  
v 	
  Track	
  credit	
  ac7vity	
  to	
  iden7fy	
  errors	
  or	
  poten7al	
  iden7ty	
  theL	
  
v 	
  Set	
  goals	
  to	
  pay	
  off	
  debt	
  with	
  Credit	
  Karma’s	
  repayment	
  calculator	
  
v 	
  Members	
  have	
  access	
  to	
  numerous	
  educa7onal	
  tools	
  	
  
v 	
  Members	
  receive	
  financial	
  offers	
  which	
  are	
  custom-­‐tailored	
  to	
  their	
  goals	
  and	
  credit	
  
score	
  
v 	
  Credit	
  score	
  simulator	
  allows	
  members	
  to	
  track	
  poten7al	
  changes	
  to	
  their	
  financial	
  
status	
  (gePng	
  new	
  loans	
  or	
  credit	
  cards,	
  loans,	
  or	
  paying	
  off	
  debt)	
  and	
  how	
  these	
  
behaviors	
  may	
  affect	
  their	
  credit	
  score	
  	
  	
  	
  
 
Credit	
  Karma	
  has	
  one	
  of	
  the	
  best	
  credit	
  report	
  and	
  
score	
  refresh	
  rates	
  in	
  the	
  industry	
  with	
  free	
  weekly	
  
reports	
  and	
  scores	
  from	
  Equifax	
  and	
  TransUnion.	
  	
  At	
  
this	
  7me,	
  Credit	
  Karma	
  does	
  not	
  include	
  informa7on	
  
from	
  Experian	
  or	
  the	
  FICO®	
  score.	
  
 
Members	
  of	
  Credit	
  Karma	
  can	
  monitor	
  their	
  credit	
  reports	
  regularly	
  
and	
  receive	
  no7fica7ons	
  in	
  their	
  profile	
  when	
  there	
  are	
  significant	
  
changes	
  to	
  their	
  credit	
  reports.	
  
	
  
 
Credit	
  Karma	
  offers	
  free	
  mobile	
  apps	
  for	
  Android	
  and	
  Apple	
  iOS	
  
devices.	
  	
  	
  
	
  
It	
  is	
  important	
  to	
  note	
  that	
  in	
  2014	
  a	
  government	
  ac7on	
  was	
  taken	
  
against	
  Credit	
  Karma	
  for	
  these	
  apps	
  not	
  being	
  secure.	
  	
  None	
  of	
  
their	
  customers’	
  iden77es	
  were	
  reported	
  stolen	
  as	
  a	
  result	
  of	
  the	
  
security	
  weakness,	
  however.	
  	
  The	
  company	
  has	
  since	
  corrected	
  the	
  
security	
  weakness	
  and	
  is	
  submiPng	
  to	
  independent	
  annual	
  audits	
  
for	
  the	
  next	
  20	
  years	
  to	
  ensure	
  that	
  the	
  apps	
  remain	
  secure.	
  
	
  
 
 Credit	
  Karma	
  offers	
  their	
  customers	
  basic	
  credit	
  monitoring	
  without	
  charge.	
  	
  These	
  
services	
  are	
  not	
  as	
  automated	
  as	
  many	
  of	
  the	
  compe7tors	
  and	
  require	
  that	
  customers	
  
do	
  some	
  form	
  of	
  self-­‐monitoring,	
  but	
  the	
  trade-­‐off	
  for	
  the	
  price	
  can	
  save	
  hundreds	
  of	
  
dollars	
  per	
  year	
  in	
  comparison	
  to	
  the	
  compe7tors.	
  	
  	
  
	
  
Credit	
  Karma	
  offers	
  extensive	
  educa7onal	
  resources	
  for	
  both	
  their	
  members	
  and	
  just	
  
those	
  who	
  are	
  looking	
  for	
  more	
  informa7on	
  about	
  credit	
  and	
  seeking	
  to	
  improve	
  their	
  
financial	
  situa7on	
  or	
  decisions.	
  
	
  
Credit	
  Karma’s	
  partners	
  send	
  members	
  offers	
  which	
  are	
  custom-­‐tailored	
  to	
  their	
  credit	
  
score	
  and	
  history,	
  which	
  can	
  save	
  7me	
  and	
  help	
  members	
  maintain	
  their	
  credit	
  score	
  
without	
  applying	
  for	
  several	
  credit	
  cards	
  or	
  loans	
  for	
  which	
  they	
  may	
  or	
  may	
  not	
  be	
  
approved.	
  	
  	
  
 
 
Credit	
  Karma	
  has	
  had	
  problems	
  in	
  the	
  past	
  with	
  the	
  security	
  of	
  their	
  mobile	
  applica7ons.	
  	
  While	
  these	
  have	
  been	
  resolved	
  
to	
  the	
  sa7sfac7on	
  of	
  the	
  Federal	
  Trade	
  Commission,	
  Credit	
  Karma	
  is	
  required	
  to	
  maintain	
  transparency	
  for	
  the	
  next	
  20	
  
years	
  with	
  audits	
  and	
  analysis	
  of	
  their	
  mobile	
  applica7ons.	
  	
  Some	
  customers	
  may	
  be	
  concerned	
  with	
  this	
  past	
  issue	
  about	
  
the	
  apps’	
  security.	
  
	
  
Members	
  have	
  reported	
  receiving	
  many	
  offers	
  for	
  credit	
  cards	
  and	
  loans	
  aLer	
  signing	
  up	
  with	
  Credit	
  Karma.	
  	
  The	
  funding	
  
for	
  the	
  service	
  is	
  provided	
  by	
  revenue	
  generated	
  with	
  various	
  partners,	
  and	
  members	
  may	
  not	
  fully	
  opt-­‐out	
  of	
  these	
  
communica7ons.	
  
	
  
Addi7onally,	
  the	
  monitoring	
  is	
  not	
  as	
  automa7c	
  as	
  it	
  is	
  with	
  the	
  compe7tors,	
  meaning	
  that	
  alerts	
  are	
  sent	
  to	
  the	
  
member’s	
  dashboard.	
  	
  
	
  
Rather	
  than	
  credit	
  reports	
  from	
  all	
  three	
  bureaus,	
  Credit	
  Karma	
  only	
  gives	
  access	
  to	
  two	
  of	
  the	
  three	
  and	
  the	
  score	
  is	
  not	
  a	
  
FICO®	
  score	
  and	
  is	
  not	
  necessarily	
  the	
  score	
  which	
  lenders	
  use	
  to	
  evaluate	
  credit	
  worthiness.	
  
	
  
	
  
	
  
 
Credit	
  Karma	
  is	
  not	
  accredited	
  with	
  the	
  Be^er	
  Business	
  Bureau.	
  	
  Such	
  accredita7on	
  is	
  
100%	
  voluntary	
  in	
  all	
  industries	
  and	
  is	
  completed	
  at	
  the	
  request	
  of	
  the	
  company.	
  	
  
While	
  accredita7on	
  is	
  but	
  one	
  sign	
  that	
  the	
  company	
  has	
  a	
  commitment	
  to	
  customer	
  
service,	
  there	
  are	
  several	
  concerns	
  which	
  Credit	
  Karma’s	
  C+	
  ra7ng	
  bring	
  to	
  mind.	
  	
  
One	
  can	
  understand	
  that	
  customers	
  are	
  frustrated	
  with	
  the	
  company’s	
  lack	
  of	
  phone	
  
support,	
  and	
  this	
  is	
  clear	
  when	
  examining	
  the	
  complaints,	
  but	
  the	
  fact	
  that	
  the	
  
complaints	
  which	
  have	
  been	
  filed	
  by	
  customers	
  are	
  spread	
  quite	
  evenly	
  between	
  
problems	
  with	
  all	
  aspect	
  to	
  the	
  company’s	
  business	
  (adver7sing,	
  products	
  and	
  
service,	
  delivery,	
  guarantee)	
  is	
  telling.	
  	
  The	
  volume	
  of	
  complaints	
  to	
  the	
  BBB	
  for	
  a	
  free	
  
product	
  is	
  also	
  revealing.	
  h^p://www.bbb.org/greater-­‐san-­‐francisco/business-­‐
reviews/credit-­‐services/credit-­‐karma-­‐in-­‐san-­‐francisco-­‐ca-­‐295805	
  
	
  
	
  
 
 The	
  services	
  offered	
  by	
  Credit	
  Karma	
  are	
  helpful	
  and	
  offer	
  consumers	
  an	
  op7on	
  to	
  high-­‐
priced	
  credit	
  monitoring	
  services,	
  which	
  can	
  save	
  them	
  hundreds	
  of	
  dollars	
  per	
  year.	
  	
  
Those	
  who	
  are	
  able	
  to	
  create	
  the	
  self-­‐discipline	
  to	
  self0monitor	
  and	
  use	
  the	
  tools	
  
offered	
  at	
  Credit	
  Karma	
  will	
  find	
  the	
  service	
  to	
  be	
  a	
  great	
  help	
  to	
  them.	
  	
  However,	
  those	
  
lacking	
  the	
  self-­‐discipline	
  or	
  who	
  want	
  more	
  automa7c	
  monitoring	
  with	
  iden7ty	
  theL	
  
insurance	
  protec7on	
  would	
  be	
  be^er	
  served	
  using	
  a	
  different	
  service.	
  
	
  
There	
  are	
  several	
  good	
  aspects	
  to	
  Credit	
  Karma,	
  but	
  the	
  lack	
  of	
  phone	
  support	
  and	
  
volume	
  of	
  complaints	
  with	
  the	
  BBB	
  for	
  a	
  free	
  product	
  are	
  reasons	
  that	
  one	
  should	
  be	
  
aware	
  of	
  the	
  limita7ons	
  of	
  this	
  plan	
  before	
  becoming	
  a	
  member.	
  
	
  
	
  
Credit Karma

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Credit Karma

  • 2.   Credit  Karma  was  founded  in  2007  and  takes  an  en7rely  new  approach  to   offering  credit  monitoring  services.    Their  services  are  100%  free.    The  company   has  grown  to  serve  over  35  million  members.     Credit  Karma  is  based  in  San  Francisco  and  has  a  reported  250  employees.     All  of  the  company’s  revenue  is  ad-­‐generated  and  from  partners  on  its  website.  
  • 3.    Credit  Karma  does  not  offer  a  variety  of  plans,  and  their   single  plan  is  free  for  all  members.    There  is  no  plan  to   remove  free  pricing  at  any  future  date,  according  to  the   company.  
  • 4.   v   Scores  and  reports  can  be  updated  as  oLen  as  once  per  week   v   Free  daily  TransUnion  credit  monitoring   v   Track  credit  ac7vity  to  iden7fy  errors  or  poten7al  iden7ty  theL   v   Set  goals  to  pay  off  debt  with  Credit  Karma’s  repayment  calculator   v   Members  have  access  to  numerous  educa7onal  tools     v   Members  receive  financial  offers  which  are  custom-­‐tailored  to  their  goals  and  credit   score   v   Credit  score  simulator  allows  members  to  track  poten7al  changes  to  their  financial   status  (gePng  new  loans  or  credit  cards,  loans,  or  paying  off  debt)  and  how  these   behaviors  may  affect  their  credit  score        
  • 5.   Credit  Karma  has  one  of  the  best  credit  report  and   score  refresh  rates  in  the  industry  with  free  weekly   reports  and  scores  from  Equifax  and  TransUnion.    At   this  7me,  Credit  Karma  does  not  include  informa7on   from  Experian  or  the  FICO®  score.  
  • 6.   Members  of  Credit  Karma  can  monitor  their  credit  reports  regularly   and  receive  no7fica7ons  in  their  profile  when  there  are  significant   changes  to  their  credit  reports.    
  • 7.   Credit  Karma  offers  free  mobile  apps  for  Android  and  Apple  iOS   devices.         It  is  important  to  note  that  in  2014  a  government  ac7on  was  taken   against  Credit  Karma  for  these  apps  not  being  secure.    None  of   their  customers’  iden77es  were  reported  stolen  as  a  result  of  the   security  weakness,  however.    The  company  has  since  corrected  the   security  weakness  and  is  submiPng  to  independent  annual  audits   for  the  next  20  years  to  ensure  that  the  apps  remain  secure.    
  • 8.  
  • 9.  Credit  Karma  offers  their  customers  basic  credit  monitoring  without  charge.    These   services  are  not  as  automated  as  many  of  the  compe7tors  and  require  that  customers   do  some  form  of  self-­‐monitoring,  but  the  trade-­‐off  for  the  price  can  save  hundreds  of   dollars  per  year  in  comparison  to  the  compe7tors.         Credit  Karma  offers  extensive  educa7onal  resources  for  both  their  members  and  just   those  who  are  looking  for  more  informa7on  about  credit  and  seeking  to  improve  their   financial  situa7on  or  decisions.     Credit  Karma’s  partners  send  members  offers  which  are  custom-­‐tailored  to  their  credit   score  and  history,  which  can  save  7me  and  help  members  maintain  their  credit  score   without  applying  for  several  credit  cards  or  loans  for  which  they  may  or  may  not  be   approved.      
  • 10.  
  • 11.   Credit  Karma  has  had  problems  in  the  past  with  the  security  of  their  mobile  applica7ons.    While  these  have  been  resolved   to  the  sa7sfac7on  of  the  Federal  Trade  Commission,  Credit  Karma  is  required  to  maintain  transparency  for  the  next  20   years  with  audits  and  analysis  of  their  mobile  applica7ons.    Some  customers  may  be  concerned  with  this  past  issue  about   the  apps’  security.     Members  have  reported  receiving  many  offers  for  credit  cards  and  loans  aLer  signing  up  with  Credit  Karma.    The  funding   for  the  service  is  provided  by  revenue  generated  with  various  partners,  and  members  may  not  fully  opt-­‐out  of  these   communica7ons.     Addi7onally,  the  monitoring  is  not  as  automa7c  as  it  is  with  the  compe7tors,  meaning  that  alerts  are  sent  to  the   member’s  dashboard.       Rather  than  credit  reports  from  all  three  bureaus,  Credit  Karma  only  gives  access  to  two  of  the  three  and  the  score  is  not  a   FICO®  score  and  is  not  necessarily  the  score  which  lenders  use  to  evaluate  credit  worthiness.        
  • 12.   Credit  Karma  is  not  accredited  with  the  Be^er  Business  Bureau.    Such  accredita7on  is   100%  voluntary  in  all  industries  and  is  completed  at  the  request  of  the  company.     While  accredita7on  is  but  one  sign  that  the  company  has  a  commitment  to  customer   service,  there  are  several  concerns  which  Credit  Karma’s  C+  ra7ng  bring  to  mind.     One  can  understand  that  customers  are  frustrated  with  the  company’s  lack  of  phone   support,  and  this  is  clear  when  examining  the  complaints,  but  the  fact  that  the   complaints  which  have  been  filed  by  customers  are  spread  quite  evenly  between   problems  with  all  aspect  to  the  company’s  business  (adver7sing,  products  and   service,  delivery,  guarantee)  is  telling.    The  volume  of  complaints  to  the  BBB  for  a  free   product  is  also  revealing.  h^p://www.bbb.org/greater-­‐san-­‐francisco/business-­‐ reviews/credit-­‐services/credit-­‐karma-­‐in-­‐san-­‐francisco-­‐ca-­‐295805      
  • 13.  
  • 14.  The  services  offered  by  Credit  Karma  are  helpful  and  offer  consumers  an  op7on  to  high-­‐ priced  credit  monitoring  services,  which  can  save  them  hundreds  of  dollars  per  year.     Those  who  are  able  to  create  the  self-­‐discipline  to  self0monitor  and  use  the  tools   offered  at  Credit  Karma  will  find  the  service  to  be  a  great  help  to  them.    However,  those   lacking  the  self-­‐discipline  or  who  want  more  automa7c  monitoring  with  iden7ty  theL   insurance  protec7on  would  be  be^er  served  using  a  different  service.     There  are  several  good  aspects  to  Credit  Karma,  but  the  lack  of  phone  support  and   volume  of  complaints  with  the  BBB  for  a  free  product  are  reasons  that  one  should  be   aware  of  the  limita7ons  of  this  plan  before  becoming  a  member.