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2014 BCG Local Dynamos slideshare How Companies in Emerging Markets Are Winning at Home

2014 BCG Local Dynamos slideshare v7 LZCF .pptx 4
Copyright©2014byTheBostonConsultingGroup,Inc.Allrightsreserved.
Multinational companies have high aspirations for growth in
emerging markets
0
25
50
75
100
Significantly gain
market share
Gain market share
Keep pace with market
Percentage of those that expect
to gain share in emerging markets
92
56
22
14
%
Performance in emerging markets
81
35
22
24
Source: BCG Globalization Readiness Survey.
Note: The sample size = 156.
78%
78% of multinational companies aspire to gain market
share in the future

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