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1. theconsultants.net.in http://theconsultants.net.in/india-market-entry-barriers/
India Market Entry Barriers
We know that you are eager to be participative actively in growing indian economy.You have a great and keen
willing to India Market Entry and want show your business excellence here too like as in your country.But being
not familiar with complex indian business ecosystem and secrets of business success in India,we also
understand about your state of wired mind about your most ambitious strategic corporate mission i.e. launching
your Business In India & Making it a most exemplary and successful venture movement.
———–>Need Not to Worry For being unfamiliar with Indian market Environment & Business system ! We
are here to support you for your future success ………………. And to make your strategic India
Market Entry mission hassle free –> & As easy As doing Business In Your own Country,
As You Do It in a well familiar business ecosystem.
INDIA – and India Market –The Most Lucrative future market for business investors &
Global corporate house. The most promising and fastest growing economy. Predicted that
by 2030,India will emerge as a leading global business hub.
India Market ,The most thrilling Future place for Doing business & Social life Tourism.Today due to economic &
business usps offered by india market , most of global business warriors / business entrepreneurs are seeking to
enter into india market.They actively want to participate in doing business in india due to India market business
growth process and want to insure their share.
Indian economy / India market is diverse and one of biggest economy.India Market dynamics are complex and
India market nature is difficult to predict.
Imagine a land carrying 29 States ( Consider these states as 29 countries),528 districts,7000 towns & 6
lakhs villages with 1.2 billion potential consumers.
A market infrastructures of 10 million plus consumer shops,50000 retail show rooms,4 lakhs different
product in consumer goods vertical and more than 75 thousands Pharma brands.
More Than 461 Languages,different culture & ritual,different class of consumers based on their buying
behaviour……………….many more ………………. really its a puzzle to understand ……….
However,No doubt India Market Is Emerging,But success will come only those who are strategically sharp and will
practice greatest business strategies at one complex market place like India Market where all complex and
advanced micro competitive market factors meets together – act upon together
i.e. manufacturing,market,consumers,business stakeholders,english speaking mass,qualified
professionals,skilled labur etc etc….
However,Just For our foreign readers those who wants India Market Entry for doing business in india,we are
writing this article so that they can eliminate strategic mistakes by understanding India Market entry
Barriers……….

2. Diversity Of India
Diversity of India and India Market too, May be boon for Tourism or UNESCO but for doing business in india or
on business front, it’s a big challenge to manage diverse culture,diverse geography,diverse consumers for India
Market entry Process. As we have mentioned that there are more than 460 languages- all these makes India
Market a complex market place , in such a diverse society it’s really a big challenge because for each class of
diverse market , consumer, geography etc you have to develop different India Market Entry strategic plans for
media,product and communication etc.Think India Is not a single country but there are countries within
countries.
About diversity of india ( India Market) there is one old saying in india that – “AFTER EVERY MILES THERE
WILL BE CHANGE IN TASTE OF WATER AND EVERY 4 MILES THERE WILL BE CHANGE IN
LANGUAGE”……..
—————-> Diversify yourself too To Manage These Types Of Challenges<———————–
SOCIAL & CULTURAL DIVERSIFICATION
India is home for different cultures,different types of society,different types of religion,rituals etc.It May be a
challange for outsider but a subject of great proud that all are living together,working together and growing
together.But understanding and adopting business in such a diverse social,cultural environment is a challenge
for a different culture. However the same is boon for those one who understand it.
—->Be Social, Enjoy Sociaty And Cultural Business Opportunities To Manage This Challenge<——-
Diversified Political & Legal Environment
Political and legal system of india may be subject of proud but may be a business speed killing factor.(However
now these days great Business process modifications has been introduced to doing business in india easy) In
India Central government may be different and state government may be different.Hence Some Of India Business
law may be applicable on Pan India Market Level but some business / taxation law in India Market may differ
from states to states. In such a situation every state of india, behave like as separate country, where each and
every thing is different from others for doing business in india, that’s why i told above that this is situation of
“Country within COUNTRY, market within MARKET,niche within NICHE & “challenges within CHALLENGES”.
Perhaps this point should be considered as biggest India Market entry Barrier.
Need not to worry- Govt. Of India is going to solve the same issue with new rules and we hope that soon it will be
resolved which further will make doing business in india will be more easy.
———————->Play On Micro Level To Manage these challenges<————————
ECONOMICAL ENVIRONMENT
India Market carries A Very Vibrant ,competitive,sensitive & responsive economical environment.Since after
liberalization,india has emerged as an major international economical players,it’s natural, that it can affect other

3. countries /global economic & financial situation and get affected by changing international economic
situation.Particularly fluctuations come when US dollar prices fluctuate, and petro demand and supply balance get
disturbed.Similarly balance between import and export also make it impact of performance of companies and
prices of goods especially it,mobile etc because all these are majorly import based products.
———-> Add an additional contingency budget for such Situations<————–
MARKET DYNAMICS AND COMPETITION NATURE
India market -Again a diversified market by nature-micro dynamics available in india market due to presence of
different market influencing stakeholders. A pure competitive market by nature for mass consumer goods and
rarely monopoly,monopolistic,oligopoly types of market are available in some very specific field like in high
tech,defence or govt. controlled sectors.
One more interesting thing is here for market bot organised and unorganised marke situations are available and
enjoys there share in business delivery.So how to manage such a situation……..
————> Be Fragmented niche within niche business philosophy<—————-
Consumer Class & Their Preferences
A Complex Consumer pools based on their buying behaviour. Further their buying decisions are affected by
different influencers like elders,channel partners etc etc..More than 8 different types of consumer behaviour has
been observed in indian market.So how to manage such a diverse diverse consumer pool……..?
———————>Segmented Business Policy For each Class Of Consumers————–>
LARGE GEOGRAPHY
India is 7th largest country by area hence market is very big and large.Distribution of your product
offerings,services is a challenge for companies and requires huge investment and manpower to develop strong
distribution / transportation system to serve mass so that an business impact can be created by intime delivery.
————–> Develop Multilayer Subdivided Distribution System To Manage These Challenges<——
FINALLY
TALENT POOL,PROFESSIONALS AND WORKFORCE SKILLS
A Very talented professionals from all fields are available. No need to say that India Has a strong education
system ,this is reason why indian professionals are leading the global companies as CEO’s e.g. satya nadella of
microsoft, SUNDAR pichai of Google,Indr Nooie of Pepsi…… Many more is list……
The same you will find In India Market ,professional and experienced talent are avl on each part of india.More
Important thing is that almost everyone speaks,read and write english so no communication problems if you too
match.
Same is for skilled work force – all most for all sectors, skilled workforce is
available.More important that Indian are keen to learn new concepts and develop new
skills fast and soon get amalgamated in new environment and with new techniques.
Further govt of india is also very serious for skill development to meet the requirements
of emerging opportunities.
Doing business in india is going to become more and more easy with a unique speed
from all corners.Its an opportunity for global investors.
<—-Indianise Yourself Be Adoptive And Get Adopted By Indians To Manage This Challenge<—-
Overall,India is a country with ever welcoming legacy,friendly work environment and all stake holders are

4. available in same country like consumer,manufacturers,professionals etc etc .It’s a fine time to enter in indian
Market.For Challenges ………. need not to worry……. just a simple technique …..just fine synchronization
requires from your side and believe in short time anyone can do this…. YOU TOOOOO…..
SO WELCOME TO INDIA
COME ! MAKE YOUR FORTUNE IN INDIA
For More About Our India Market Entry Strategic Consulting Services Click
http://theconsultants.net.in/entry-to-indian-market/
For Pre India Market Entry Business Tour To Understand India Market
http://theconsultants.net.in/india-entry-doing-business-in-india-pre-entry-induction/
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