The Coporate Startup kick-off meetup by the Internation Innovation expert, Dan Toma.

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An innovation ecosystem
The Corporate Startup

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About me
Dan Toma
author The Corporate Startup book | 12 years
digital product ownership experience | MBA |
certified lean startup coach
Dan comes from an entrepreneurial background -
he has been involved with technology startups
across the world. Puzzled by the questions ‘why
are innovative products mainly launched by
startups?’, he focuses on enterprise innovation
strategy - specifically on the changes blue-chip
organizations need to make to allow for new
ventures to be built in a corporate setting. In this
capacity he worked with companies like Deutsche
Telekom, Bosch, Jaguar Land Rover, Bayer, John
Deere or Allianz. Dan has also worked with various
government bodies, in Asia and Europe, helping
developing national innovation ecosystems and
implement national innovation strategies.

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In the absence of a clear system,
innovation happens sporadicly, feels
chaotic and is expensive.

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Learning goals
@danto_ma

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New answer: Innovation
but ...
@danto_ma

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The challenge
The basic problem confronting an
organization is to engage in
sufficient exploitation, to ensure
its current viability and, at the
same time, devote enough energy
to exploration to ensure its
future viability.
- Jamers March, Stanford
University

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At its core, innovation answers one simple question:
How do we stay relevant and keep on growing in an
exponentially changing world?

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As you can’t predict the future you
need a system that will help you
test the future and respond to
change.

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Iterative systems that help us respond to change
1960s: iterative system for manufacturing (lean manufacturing)
1980s: iterative system for software development (agile)
2000s: iterative system for business development (lean startup)
today: iterative system for enterprise strategy

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Principles of innovation ecosystems
Innovation thesis
Innovation
Portfolio Innovation Accounting
Innovation
framework
Innovation
Practice
Dynamic
budgeting

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How does The Corporate Startup system work
Create a
vision for
the future
Test your
vision
Draw
insights
Change
the vision
or scale
the vision

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Popular culture fallacy: manager’s
role is to manage people

15. All corporations are good at
managing innovation but only
a handful are good at
managing breakthrough
innovation.

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Incremental innovation (evolutionary)
Revolutionary innovation
Disruptive innovation (breakthrough)

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Innovation is management, hence it
should be treated
as such

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Vision : most sought after logistics company in the world
Strategy: invest in prediction algorithms and drones
Tactics: buy the best drones, hire the best engineers etc.
Strategy, vision, tactics

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Starting tomorrow
- Assess your current situation
- (Get buy-in)
- Create your innovation strategy and align it with the core
- Create a product life cycle & redesign your processes
- Train people on the new processes
- Implement innovation accounting & metered funding
- Train leadership
- Institutionalize the mind-set and the processes

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defensive
transformations help
the company stay
relevant
progressive
transformation help
the company create
new growth
Design
Thinking
transf.
Lean startup
transf.
Agile
transf.
Digital
transf.
Profit and
loss
transf.
Business model
maturity

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“It is not necessary to
change. Survival is not
mandatory.”
- W. Edwards Deming,
Engineer, Author

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Contact
Email: me@danto.ma
Website: www.danto.ma
www.thecorporatestartupbook.com
Twitter: @danto_ma
LinkedIN: linkedin.com/in/dantoma/