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Examples Of Creative Digital Solutions

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Charlie Hunter-Schyff
Charlie Hunter-Schyff

A good presentation demonstrating how digital creative solutions have been used to increase awareness, generate leads and amplify offline communications with examples from Coca Cola, Burger King and Daz.

BusinessTechnology
1 of 30
Examples of Creative digital solutions 06/05/09
Contents Increasing awareness Additional information 01 02 Increase penetration Additional information Engaging consumers Additional information 03 04 Encourage trial Additional information 05 Promoting community Additional information 06 Word of Mouth Marketing Additional information 07 Amplifying offline communication Additional information
Increasing awareness 01
Coca-Cola MSN Homepage takeover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Homepage take over featuring TV clip Included interactive game
Ratatouille Pre-Roll Video ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Research by MetrixLab
05/06/09 Increase penetration 02
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TV driving users online Example of Special K sign posting in Yahoo.com
05/06/09 Engaging consumers 03
Kellogg’s launched a multimedia campaign to drive sales of Special K across Denmark and Sweden ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Research by BrandScience 27.06.08
Santa Maria multimedia launch of its Red Fusion Tex Mex product range in Norway ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Research by MetrixLab 27.06.08
05/06/09 Encourage trial 04
NIVEA FYI magazine capturing user data with mobile phone campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Research by MetrixLab 27.06.08
Lead generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Research by MetrixLab 27.06.08
Burger King Games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Subservient chicken Subservient chicken Xbox games
Promoting community 05
Creating an online community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Subservient chicken Balloon race
Social media marketing requires communicating, not advertising ,[object Object],[object Object]
RedBull on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],Orange RockCorps
Some examples of what people are saying and doing with Dolmio and Uncle Bens in online communities
Edited Dolmio TV commercials Uncle Bens user generated content
Groups created by users e.g. Bebo Creation of character profiles e.g. Facebook Discussion of brands in message boards e.g. Facebook
Twitter profile created by Uncle Bens Canada
Example commentary on Flickr
Opportunity to add nutritional information User generated content building online credibility
05/06/09 Word of Mouth Marketing 06
Word of Mouth Marketing Tremor (P&G) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
05/06/09 Amplifying offline communication 07
Amplifying offline campaigns through online communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Subservient chicken Orange RockCorps Social Network plug-ins Twitter plug-in Lastfm plug-in User uploading video posting Users able to post comments
Leveraging TV for online engagement Daz (P&G) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative ecommerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Subservient chicken https://www.crumpler.com.au/flash/flash.aspx#/english/products.html

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