What you need to know to get started with social media marketing

1. SOCIAL MEDIA ESSENTIALS

4. Let’s Go!
▶ How to Choose the Right Platforms
▶ How to Optimise your Profiles
▶ What to Post
▶ When to Post

5. Choosing
the
Right
Platforms

6. Quick Tips to Optimise Your
Facebook Profile

8. ▶ Category
▶ Username
▶ Short Description
▶ Long Description
with Keywords

9. ▶ Products
▶ Contact Details

10. Exercise – 10 minutes
Optimise your Facebook Page!
(If you don’t have a page then set one up at https://www.facebook.com/pages/create.php)
▶ Category
▶ Username
▶ Short Description
▶ Long Description with Keywords
▶ Products
▶ Contact Details

11. What to Post

12. #1
Post more of what they like

13. Facebook

14. Twitter
analytics.twitter.com

15. Instagram
websta.me

16. Exercise – 10 minutes
Step 1: Find out which posts of yours people like. Choose 1 of your social accounts!
▶ Facebook Insights
▶ Twitter - analytics.twitter.com
▶ Instagram - websta.me
Step 2: Take screengrabs of your top 3 posts or write down what you wrote and
what image/video you used. These will give you ideas for what to post next.

17. #2
Don’t use the same post on all
platforms

18. Instead of…

19. Facebook

20. Instagram or Twitter

21. YouTube

22. Pinterest

23. Some real examples…

24. Same image - different text

25. Lifestyle – not always product

26. Content v Inspiration

27. User Generated Content

28. Full Content v Teaser

29. Live Video

30. #3
Read This Book

31. When to Post

32. #1
Find out when your fans are online

33. Facebook

34. Twitter
tweriod.com

35. Instagram
websta.me

36. #2
Set up a plan for your content

37. Put a piece of content on your website
and announce it...
Day 1: Post blog on FB with a custom
image, headline or question. Use a teaser of
the best content as the text.
Day 2: Tweet your post and schedule one to
go to your FB post from Twitter.
Day 3: Pinterest it and Tweet again
Day 4: Create a LinkedIn Blog Post and
Tweet that post. Make sure to link to your
blog post from inside that post.
Day 5: Tweet post again
Day 6: Instagram with a cool image or short
video
Day 7: Tweet again to LinkedIn post,
Facebook and Blog Post.

38. Let’s Recap
▶ How to Choose the Right Platforms
▶ How to Optimise your Profiles
▶ What to Post
▶ When to Post

39. Exercise
▶ What is 1 thing you learned?
▶ What is 1 thing you are going to action from this session?