presentation

1. Designing behavior change
interventions through
gaming:
a framework
a framework
v@playfulpandas.org
Valentina Rao
partially developed within GATE project/Utrecht University 2009-2012

2. “persuasive games”
for some means:
for some means:

3. Procedural rhetoric

4. “Procedurality is the computer’s ability to model
situations and ideas through the use of computational
process. It is a type of representation that differs from
other, more familiar forms, such as speech, writing, or
images.”
Ian Bogost

5. for others instead
“persuasive games”
means:
means:

6. gamification, serious games, systems
that facilitate actions and behaviors

7. Psychology of persuasion/
persuasive technology

8. Two cultures:

9. Two modes of
communication:

10. 1) Media communication

11. Representation

13. 2) Dialogue

14. Human Computer
Interaction

16. Elaboration Likelihood Model
Central Route
Peripheral Route
Two Routes to persuasion

17. Who is this distinction
relevant to?
Game researchers
Game designers
Stakeholders
Persuasion designers Researchers
psychology of persuasion

18. Thank you for listening!
Questions?
For all inquiries,, write to v@playfulpandas.org
Twitter:@Playfulpanda1