Berlin

1. APPS WITH STORIES
why use storytelling to change health behaviours

2. ABOUT MYSELF
# online and mobile platforms for
mental health
#gamification design with
company Playful Pandas
# researcher about behaviour
change through game-like
strategies
# information visualisation and
Quantified Self

3. A LOT OF HEALTH APPS LOOK LIKE THIS:

4. “Knowledge is a necessary but not sufficient
condition for behaviour change.
-V. S. Freimuth
AIDS : a communication perspective

5. TRIGGERS AND OPPORTUNITIES
➤ BJ Fogg’s Behaviour Model

6. HEALTH APPS BC STRATEGIES : THE IDEAL
➤ Structured program
➤ Self-monitoring
➤ Personalized feedback
➤ Social support
➤ Ability to personalise

7. WHAT ABOUT STORYTELLING?
Narrative arc
Characters
Heroes
Immersion
identification
plot
climax
conflict
resolution
beginning middle end
emotions
fictional worlds
drama
suspension of disbelief
twistsLife lessons
memory
narrator
model reader
premise
journey

8. “We are as a species addicted to stories. Even
when the body goes to sleep, the mind stays up
all night, telling itself stories.
-Jonathan Gottschall
The Storytelling Animal

9. STORYTELLING PROVIDES FRAMING
➤ Talkspace : tele-therapy app

10. STORYTELLING MAKES IT MEMORABLE
➤ Carrot Fit : a dysfunctional relationship

11. STORYTELLING MAKES IT ENGAGING
➤ Zombies Run!

12. “Stories can help listeners make meaning of their
lives and listeners may be influenced if they actively
engage in a story, identify themselves with the
storyteller, and picture themselves taking part in
the action.
-Slater et al.
Understanding the processing of narrative persuasion

13. HOW DO YOU INTEGRATE STORIES IN YOUR APP
➤ You tell a story the traditional way (text, video)
➤ You make the data tell the story
➤ You let users tell the(ir) story

14. HOW DO YOU INTEGRATE STORIES IN YOUR APP
➤ You tell a story the traditional way (text, video)
➤ You make the data tell the story
➤ You let users tell the(ir) story

15. MINI-NARRATIVES
➤ Sleepio: the Prof

16. HOW DO YOU INTEGRATE STORIES IN YOUR APP
➤ You tell a story the traditional way (text, video)
➤ You make the data tell the story
➤ You let users tell the(ir) story

17. BUILDING BLOCKS OF DATA STORYTELLING I

18. BUILDING BLOCKS OF DATA STORYTELLING II
Categories Relation
ships
➤ Andy Kirk’s Taxonomy of charts : CHRTS
Space
Hierarchies
Time

19. BUILDING BLOCKS OF DATA STORYTELLING III
➤ Moves : the story of a run

20. BUILDING BLOCKS OF DATA STORYTELLING III
➤ Apple Watch

21. HOW DO YOU INTEGRATE STORIES IN YOUR APP
➤ You tell a story the traditional way (text, video)
➤ You make the data tell the story
➤ You let users tell the(ir) story

22. PERSONAL STORIES ARE PERSONAL
➤ Patientslikeme

23. LET THEM TELL STORIES
➤ Daniel Pink’s elements of intrinsic motivation

24. CONCLUSIONS
➤ there is much to learn! and experiment
➤ you want dry data to become an experience
➤ you want users to attach stories to your product
➤ you want your product to include the possibility for stories
➤ storytelling is part of our DNA

25. SOME RESOURCES Write me: v@playfulpandas.org