5. What game mechanics for
what needs?
Challenges -> self actualization
Endorsements -> social proof
Badges -> scarcity
Free play -> autonomy
6. Now you try it!
• take five cards from each of the two decks
• compare cards with posters: do the game
mechanics help fulfill a psychological or a
physical need? Self-growth? Social proof?
• now you have your behavior change strategy
clear, put those game mechanics to action!
7. Now you try it!
• take five cards from each of the two decks
• compare cards with posters: do the game
mechanics help fulfill a psychological or a
physical need? Self-growth? Social proof?
• now you have your behavior change strategy
clear, put those game mechanics to action!