The document provides an overview of influencer marketing for the Facebook generation. It discusses how influencer marketing 2.0 focuses on citizen influencers rather than celebrities. Klout is mentioned as a service that calculates billions of data points across 300 million influencers daily to help evaluate social media influence. Consistently producing great, shareable content is key to building influence and tribes online.

1. Influencer Marketing
for the
Facebook Generation
Presented by
Gina Carr
@ginacarr

5. Tribe Building Creed
I Help
Passionate People
Build
Powerful Tribes

6. Tribe Building Creed
If you want to go fast,
go alone.
If you want to go far,
go together.
~ Old African Proverb

7. The Carr Corollary
If you want
to go
Further Faster,
Build a
Powerful
Tribe.

8. Social Scoring
Digital Grooming
Influence Marketing

9. WHAT
WHY
HOW

10. Influence Marketing 1.0
Photo Credit ROME, an HBO exclusive

12. Influence Marketing 2.0
focuses on
citizen influencers
instead of celebrities.
~ @ginacarr
Tweet This:

13. Influence Marketing 2.0

14. Influence Marketing 2.0

18. KloutMatters.com

20. Klout calculates
BILLIONS
of data points across
300 MILLION
INFLUENCERS
every day.

23. "The reason for this priority is pretty
basic – even in the 21st century,
word-of-mouth is the best
advertising. So no company wants a
bad customer experience amplified
by someone influential on Twitter or
Facebook."

24. United Breaks Guitars

26. Tweet This:
Word of mouth has always
been the best form of
marketing. ~ @ginacarr

32. KLOUT
HELPS
YOU
EVALUATE YOUR
SOCIAL ACTIVITY

38. Klout Counts

39. Klout Counts
MOST

40. The ABCs of Engagement
A = Always Be
Engaging
B = Be Consistent
C = Connect

41. Klout Counts

42. Way Back Wednesday
#WBW

45. Klout Counts

46. Linkedin
- Clear Title – Keyword Rich
- Great Headshot
- Video & Slideshares
- Groups
- Linkedin Publishing
- Advanced Search

48. Consistently
Produce
Great Content
That People Want to
Share

49. SHARE YOUR
BRILLIANCE

51. Questions?