What Every Author Needs to Know Today about Klout & Book Marketing
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This document discusses using social media and Klout scores to promote books and marketing. It provides tips on influence marketing focusing on citizen influencers rather than celebrities. Key recommendations include always engaging on social media, being consistent, connecting with others, listening to what matters to people, and providing valuable content that people want to share to raise Klout scores. The real secret to a high Klout score is consistently producing great engaging content.
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What Every Author Needs to Know Today about Klout & Book Marketing
- 1. What Every Author Needs to Know Today about Social Media Promotion, Klout & Marketing Your Books! GetKlout.com Get the Links from this presentation @ginacarr
- 2. Hashtags for Today #authoru #kloutmatters GetKlout.com Get the Links from this presentation @ginacarr
- 3. Disclosure We do not receive any compensation from Klout.
- 4. Social Scoring Digital Grooming Influence Marketing
- 5. WHAT WHY HOW
- 6. Influence Marketing 1.0 Photo Credit ROME, an HBO exclusive
- 11. Tweet This: Influence Marketing 2.0 focuses on citizen influencers instead of celebrities. ~ @ginacarr #kloutmatters #authoru
- 16. Klout calculates BILLIONS of data points across 200 MILLION INFLUENCERS every day.
- 22. "The reason for this priority is pretty basic – even in the 21st century, word-of-mouth is the best advertising. So no company wants a bad customer experience amplified by someone influential on Twitter or Facebook."
- 23. Influence Marketing 2.0 Tweet This: Word of mouth has always been the best form of marketing. ~ @ginacarr #kloutmatters #authoru
- 31. KLOUT HELPS YOU EVALUATE YOUR SOCIAL ACTIVITY
- 35. A Klout Score above 60 is in the top 5%
- 36. Klout Counts
- 38. WIKIPEDIA.org
- 39. WIKIPEDIA.org
- 40. WIKIPEDIA.org
- 41. WIKIPEDIA.org
- 42. WIKIPEDIA.org Noteworthy Significant coverage by major media.
- 43. The ABCs of Engagement A = Always Be Engaging B = Be Consistent C = Connect
- 44. R-Commerce Principles Listen to Others Care about What Matters to Them Provide Lots of Value Engage with Customers Genuinely Provide Help Help Others Generate Business
- 45. The ABCs of Engagement A = Always Be Engaging B = Be Consistent C = Connect
- 46. Tweet This: ABCs of Social Engagement: A = Always Be Engaging B = Be Consistent C = Connect. ~ @ginacarr #authoru #kloutmatters
- 47. Klout Counts RTs @replies
- 48. Klout Counts
- 52. Twubs.com/sbuzzu #sbuzzu Thursdays 2 pm EST
- 53. Twubs.com/sbuzzu #sbuzzu SocialBuzzTraining.com Thursdays 2 pm EST
- 54. Tweet Consistency is key to a high #kloutscore. ~@ginacarr #KloutMatters #sbuzzu
- 55. Klout Counts NOT Broadcasts/Tweets FROM YOU
- 56. Klout Counts NOT DMs
- 57. Klout Counts Likes Comments Wall Posts
- 58. Klout Counts
- 59. Klout Counts
- 60. Klout Counts
- 61. Klout Counts
- 62. Klo
- 64. Klout Counts
- 65. Klout Counts
- 66. Klout Counts
- 67. Klout Counts
- 68. Klout Counts Comments Likes
- 69. Klout Counts Titles - CEO Recommendations Education
- 70. Klout Counts
- 71. NINJA TRICKS to Raise Your KLOUT Score
- 73. CHECKLISTS – Daily, Weekly, Monthly, Annually Critical for Succcess in Social Media
- 75. BufferApp.com
- 76. HOOTSUITE.com
- 77. IFTTT.com
- 79. Social Media Partners Request to Join gina@ginacarr.com
- 80. Social Media Partners Request to Join www.fb.com/groups/socialprofs
- 81. Fb.com/groups/socialprofs Request to Join gina@ginacarr.com
- 86. The REAL Secret to Getting a High Klout Score?
- 88. Tweet Ask @ginacarr why #KloutMatters! #sbuzzu
- 89. Consistently Produce Great Content That People Want to Share
- 90. ENGAGE!
- 91. KloutMatters.com