-What "head of experimentation" stands for. -The role of a "head of experimentation". -And things you should know before implementing this role in your business. Enjoy the read=!

1. “Head of experimentation”
A new role that you should definitely
implement in your business !
By www.thegrowthrevolution.com - Growth marketing agency

2. • Know how to implement this
role in your business.
By the end of this Slide deck, expect to:
• Understand the role and the
i m p o r t a n ce o f a h ea d o f
e x p e r i m e n t a t i o n i n a n
organization.

3. Experimentation = the
testing of preliminary ideas in
any form.

4. …It is a form of testing, checking
h o w t h e m a r k e t r e s p o n d s t o
something new, whether customers
like it or not and whether there will be
a demand for it.

5. So what is the role of
a head of
experimentation ?

7. Preach the value
of innovation
and
experimentation

8. Preach the value
of innovation
and
experimentation
Introducing a
culture in which
failure is not
totally bad and
directly
penalised

9. Take existing
ideas and turns
them into
experiments
Preach the value
of innovation
and
experimentation
Introducing a
culture in which
failure is not
totally bad and
directly
penalised

10. Take existing
ideas and turns
them into
experiments
Preach the value
of innovation
and
experimentation
Introducing a
culture in which
failure is not
totally bad and
directly
penalised
Reduce costs
of failure
caused by
failed launch -
maximise the
return on
learning.

11. Coach and
support
employees from
all departments to
include
experiments in
their daily work
routine
Take existing
ideas and turns
them into
experiments
Preach the value
of innovation
and
experimentation
Introducing a
culture in which
failure is not
totally bad and
directly
penalised
Reduce costs
of failure
caused by
failed launch -
maximise the
return on
learning.

12. Coach and
support
employees from
all departments to
include
experiments in
their daily work
routine
Take existing
ideas and turns
them into
experiments
Preach the value
of innovation
and
experimentation
Introducing a
culture in which
failure is not
totally bad and
directly
penalised
Reduce costs
of failure
caused by
failed launch -
maximise the
return on
learning.
Build a system of
experimentation

13. Coach and
support
employees from
all departments to
include
experiments in
their daily work
routine
Take existing
ideas and turns
them into
experiments
Preach the value
of innovation
and
experimentation
Introducing a
culture in which
failure is not
totally bad and
directly
penalised
Reduce costs
of failure
caused by
failed launch -
maximise the
return on
learning.
Gather evidence
to persuade
budget holders
and
stakeholders
and calculate
the ROI
Build a system of
experimentation

14. Coach and
support
employees from
all departments to
include
experiments in
their daily work
routine
Take existing
ideas and turns
them into
experiments
Preach the value
of innovation
and
experimentation
Introducing a
culture in which
failure is not
totally bad and
directly
penalised
Reduce costs
of failure
caused by
failed launch -
maximise the
return on
learning.
Gather evidence
to persuade
budget holders
and
stakeholders
and calculate
the ROI
Look at the failed
experiments and
analyse data
Build a system of
experimentation

15. Coach and
support
employees from
all departments to
include
experiments in
their daily work
routine
Take existing
ideas and turns
them into
experiments
Preach the value
of innovation
and
experimentation
Introducing a
culture in which
failure is not
totally bad and
directly
penalised
Reduce costs
of failure
caused by
failed launch -
maximise the
return on
learning.
Gather evidence
to persuade
budget holders
and
stakeholders
and calculate
the ROI
Look at the failed
experiments and
analyse data
Capture and
analyse the
whole process of
experimentation
Build a system of
experimentation

16. You may now be wondering… Why
do I need a head of
experimentation in my
team?

17. Well, first of all …

18. The head of experimentation
helps employees run faster and
more efficient experiments to
validate their ideas.

19. And…

20. and ownership
Without a head
of
experimentation,
employees will
lack time
to experiment new
things and will rather
build the first approach
directly.

21. …which can later be costly and
vain .

22. The major challenge facing most foundations is that they are
risk averse. This inhibits their ability to experiment and
commit to the experimentation and innovation process.
-Steven Levitt

23. Also, all the units can be
supported by the head of
experimentation, thus, the way
you run a business will be
constantly evolving…

24. … and failure will be considered as an
inevitable part of thinking boldly.

25. By doing hard stuff up front, The head
of experimentation makes you avoid
wasting time, energy and
resources with things that wouldn’t
have worked in the first place.

26. So, to break this down :

27. Idea Innovation
• Based on assumption
• Higher risk to fail
• Costly
• Lack of evidence to persuade
budget holders
• Lack of evidence to calculate
ROI
Before:

28. Idea
Innovation
Experimentation
• Based on facts
• The iteration of each experiment
lower the risk of failure
• Ability to pick ideas and say ‘No’
to some of them
• Cost-effective
• Great return on learning
After:

29. Big companies like Uber, Skyscanner and PayPal have already been
experimenting their ideas, no wonder from where they go their success.
And just so you know…

30. Integrating experimentation as a way to test the unknown is a wise
approach to realise a promising future for you and your business.
Let us help you integrate experimentation to your business: contact@thegrowthrevolution.com

31. But before hiring a head of
experimentation, here is what
you should know…

32. A Head of
Experimentation
= the “mindset changer” of the
company, a coach in the art of
failure and a data gatherer.

33. They are the ones introducing
uncertainty,
experimentation and failure
to the company and helping their
colleagues to adopt and embrace these
aspects.

34. Just keep in mind that…

35. Not all
experiments
will be equal.

36. Not all
experiments
will be
perfect.

37. …because other than the success factor,
other variables enter the game (such as
cost, impact, level of commitment, etc)

38. Now that you know all of this, do you have
the courage to change and create a new
spot for experimentation in your team?

39. I hope you enjoyed the read!
Get in touch with me :
nadia@thegrowthrevolution.com
www.thegrowthrevolution.com
Inbound Marketer at
The Growth
Revolution.

40. Let us know if you’re ready for
change!
contact@thegrowthrevolution.com
www.thegrowthrevolution.com