Kate Lorenz
1 SlideShare 50 Followers 65 Followings
Personal Information
Organization / Workplace
Greater Chicago Area United States
Occupation
Content Marketing Director, Member Engagement and Communications at Anthem, Inc.
Industry
Advertising / Marketing / PR
About
More than 12 years specializing in omni-channel marketing in both agency and client environments. Digital marketing and integrated communications professional with international experience and success in driving awareness, engagement and traffic through content marketing, social media, public relations, media relations, brand building and SEO across Paid, Owned and Earned digital touchpoints, while facilitating partner and relationship management.
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social media instagram facebook travel industry travel pinterest
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Presentations

(1)

Using Social Media to Boost Your Luxury Travel Business

10 years ago • 1011 Views

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(19)
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Start Smart, Scale Up, And Stand Out With Video

Content Marketing Institute • 8 years ago

BMC Case Study: How to Take a Content-First Approach and Prove the ROI of Your Content Strategy,

Content Marketing Institute • 8 years ago

The Content Matrix: Your Key to a Successful Content Strategy

Kevin Cain • 10 years ago

How to Develop Your Brand's Social Tone of Voice

360i • 11 years ago

Report content marketing performanceContent Marketing Performance: A Framework to Measure Real Business Impact

Rebecca Lieb • 9 years ago

Content Strategy Workflow & Governance Workshop, UX Bristol 2014

Sophie Dennis • 9 years ago

Planning for Content Governance

Rick Allen • 11 years ago

Why Content Marketing Fails

Rand Fishkin • 9 years ago

Can Brands Use a Celebrities in Social Media Without Permission - Ad Age Mini Law Lesson

Brian Heidelberger • 11 years ago

11 Content Marketing Planning Tips for 2015

Mike Corak • 9 years ago

Will YxYY replace SXSW? Why yes, this un-conference, Yes and Yes Yes, certainly could.

Molly Garris • 9 years ago

2014 Visual Marketing Summit - Keynote and Intro

TripleLift • 9 years ago

Social Intelligence Report | Q1 2014

Adobe • 10 years ago

Content Marketing in 15 Minutes a Day for Restaurants

Ann Handley • 10 years ago

100 Inspiring Email Subject Lines

Salesforce Marketing Cloud • 10 years ago

Dreamforce | ExactTarget Marketing Cloud: The Good, the Bad and the Best: Practices for a Post-Wild West Email Marketing World

Salesforce Marketing Cloud • 10 years ago

IGNITION: How to make your content go insanely viral by Jonah Peretti/Buzzfeed

Babbel • 13 years ago

Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise

Rebecca Lieb • 11 years ago

Enterprise SEO & Content Strategy: STOP THE PAIN!

Jonathon Colman • 11 years ago
Personal Information
Organization / Workplace
Greater Chicago Area United States
Occupation
Content Marketing Director, Member Engagement and Communications at Anthem, Inc.
Industry
Advertising / Marketing / PR
About
More than 12 years specializing in omni-channel marketing in both agency and client environments. Digital marketing and integrated communications professional with international experience and success in driving awareness, engagement and traffic through content marketing, social media, public relations, media relations, brand building and SEO across Paid, Owned and Earned digital touchpoints, while facilitating partner and relationship management.
Tags
social media instagram facebook travel industry travel pinterest
See more