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DevelopaTop-ShelfIdentityforYourCompany,ProductorService!
PresentedbyTheLogoFactory
•• FOR ••
ProTip#1ProTip#1
Time(ormoney)savingsolutions,areoftenneithertime
ormoneysaving.You'llonlyhavetoredoyourlogolater.
Thisals...
ProTip#2ProTip#2
Thelogodesignprocess
isn'talwaysfun.
Developingalogoforyourcompanycanactuallybe
frustrating&seemfruitless...
ProTip#3ProTip#3
Do not copy anybody
else's logo.
EventhoughyoufoundagreatlogoonGoogle,that
doesn'tmeanyoucanuseitasyours....
ProTip#4ProTip#4
Avoid overused
trends & clichés.
Theeasiestanswerisoftenverycommon.Theseare
someofthemostoverused&cliched...
ProTip#5ProTip#5
A logo should depict your
company personality.
Serious.Whimsical.Cutting-edge.Friendly.Yourlogo
needstogr...
ProTip#6ProTip#6
A logo doesn't have to
portray what you do.
It’softenbettertohaveamarkthatdoesn'tdepictyour
companyfuncti...
ProTip#7ProTip#7
Your logo is for your
audience.
Sure,it'simportantthatyou"like"yourlogobutthat's
secondaryinimportance.It...
ProTip#8ProTip#8
Your logo needs to have
instant impact.
Nobodyisgoingtotakeminutestoadmirethesubtle
symbolismandintricaci...
ProTip#9ProTip#9
Keep your logo
nice & simple.
Complexlogosarehardertoremember,
don'thaveinstantimpactandwon'treproducewel...
ProTip#10ProTip#10
Size matters.
A lot.
Yourlogoneedstoberecognizableatawiderangeof
sizes.Socialmediaicons&avatarsareverys...
ProTip#11ProTip#11
Select typefaces carefully.
Use two fonts max.
Fontstylescanbehighlysymbolicofthethemeofyour
business.B...
ProTip#12ProTip#12
A logo's shape,proportion
& footprint arecritical.
Formaximumadaptability,yourlogoshouldbesquare
orhori...
ProTip#13ProTip#13
Adetachableiconmakes
foraversatilelogo.
Adetachableiconcanbeusedwithorwithoutyour
companywordmark.Squar...
ProTip#14ProTip#14
Ifyouwanttouseatagline,
makeitoptional.
Ataglineisthedescriptionofacompanythatusuallysits
undertheirlog...
ProTip#15ProTip#15
Color is secondary in the
design of your logo.
Yourbrandcolorsareimportantintheuseofyourlogo
butnotinth...
ProTip#16ProTip#16
Select your brand
colors carefully.
Whenit'stimetopickcolorsforyourlogo,choosewisely.
Differentcolorsme...
ProTip#17ProTip#17
Coloriswonderfulbuttry
andkeepitdowntotwo.
Alogothatusesamaximumoftwocolorsisadaptableto
awiderangeofap...
ProTip#18ProTip#18
No glows,lens flares,drop
shadows or bevels.
Specialeffects&filtersareusuallyaddedtoalogowhen
it'sthoug...
ProTip#19ProTip#19
View your logo
from every angle.
Sometimesyourlogomaylooklikesomethingentirely
differentifviewedupsided...
ProTip#20ProTip#20
Just pick one
already.
We'reoftentemptedtocontinuetweakingalogo,long
aftersettlingonadesign.Ifwe'veutil...
ProTip#21ProTip#21
Makesureyourlogoisin
vectorformat.
Vectorsareoutlinedigitalfiletypesthatallowediting&
unlimitedscalingo...
ProTip#22ProTip#22
Makesureyouhave
professionalbrandassets.
Touseyourlogoeffectivelyinprint,ontheInternet&in
marketing,you...
ProTip#23ProTip#23
Repetition.Repetition.
Repetition.
Oftenagreatlogobecomesgreatjustbygetting
usedalot(thinkNike.)Useyour...
ProTip#24ProTip#24
Don't change your logo.
(almost ever.)
Wheneveryougetboredofyourlogo,chancesareit's
juststartingtogettr...
ProTip#25ProTip#25
A logo is not
a brand.
Alogoisthecornerstoneofyourbrandbutitisn'tthe
entirepicture.Youcanbuildabrandwit...
Clickhereforourblog.
Logodesignnews,views&tutorials.
Clickhereforourblog.
Logodesignnews,views&tutorials.
TheLogoFactory.c...
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25 Pro Design Tips for Killer Logos

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25 design tips for killer logos. Whether you're a designer, or a business owner looking to brand your company, here's 25 top tips to designing a killer logo - the cornerstone of your brand. Learn what to do, not to do, what formats you'll need for a professional identity and more.

Published in: Design
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25 Pro Design Tips for Killer Logos

  1. DevelopaTop-ShelfIdentityforYourCompany,ProductorService! PresentedbyTheLogoFactory •• FOR ••
  2. ProTip#1ProTip#1 Time(ormoney)savingsolutions,areoftenneithertime ormoneysaving.You'llonlyhavetoredoyourlogolater. Thisalsoappliesto"template"&"ready-made"logos. Time(ormoney)savingsolutions,areoftenneithertime ormoneysaving.You'llonlyhavetoredoyourlogolater. Thisalsoappliesto"template"&"ready-made"logos. Shortcuts can be costly. Start out right.
  3. ProTip#2ProTip#2 Thelogodesignprocess isn'talwaysfun. Developingalogoforyourcompanycanactuallybe frustrating&seemfruitless.Designisanorganic,iterative process.Havepatience-youwillgetthere. Developingalogoforyourcompanycanactuallybe frustrating&seemfruitless.Designisanorganic,iterative process.Havepatience-youwillgetthere.
  4. ProTip#3ProTip#3 Do not copy anybody else's logo. EventhoughyoufoundagreatlogoonGoogle,that doesn'tmeanyoucanuseitasyours.Logosare protectedbycopyrightand/ortrademark. EventhoughyoufoundagreatlogoonGoogle,that doesn'tmeanyoucanuseitasyours.Logosare protectedbycopyrightand/ortrademark.
  5. ProTip#4ProTip#4 Avoid overused trends & clichés. Theeasiestanswerisoftenverycommon.Theseare someofthemostoverused&clichedconceptsofalltime (you'llfindalotoftheseinlogodesigncontests.) Theeasiestanswerisoftenverycommon.Theseare someofthemostoverused&clichedconceptsofalltime (you'llfindalotoftheseinlogodesigncontests.)
  6. ProTip#5ProTip#5 A logo should depict your company personality. Serious.Whimsical.Cutting-edge.Friendly.Yourlogo needstographicallyportraytheessenceofyour company.Amismatchcanbedisastrous. Serious.Whimsical.Cutting-edge.Friendly.Yourlogo needstographicallyportraytheessenceofyour company.Amismatchcanbedisastrous.
  7. ProTip#6ProTip#6 A logo doesn't have to portray what you do. It’softenbettertohaveamarkthatdoesn'tdepictyour companyfunctionsliterally.Abstractandsymboliclogos aremuchmoreadaptable&flexible. It’softenbettertohaveamarkthatdoesn'tdepictyour companyfunctionsliterally.Abstractandsymboliclogos aremuchmoreadaptable&flexible.
  8. ProTip#7ProTip#7 Your logo is for your audience. Sure,it'simportantthatyou"like"yourlogobutthat's secondaryinimportance.Itmustappealtothe customersyou'retryingtoattract.Yourlogoisforthem. Sure,it'simportantthatyou"like"yourlogobutthat's secondaryinimportance.Itmustappealtothe customersyou'retryingtoattract.Yourlogoisforthem.
  9. ProTip#8ProTip#8 Your logo needs to have instant impact. Nobodyisgoingtotakeminutestoadmirethesubtle symbolismandintricaciesofyourlogo.Ithasafractionof asecondtograbtheviewersattention.Bebold. Nobodyisgoingtotakeminutestoadmirethesubtle symbolismandintricaciesofyourlogo.Ithasafractionof asecondtograbtheviewersattention.Bebold.
  10. ProTip#9ProTip#9 Keep your logo nice & simple. Complexlogosarehardertoremember, don'thaveinstantimpactandwon'treproducewell whenusedatsmallsize. Complexlogosarehardertoremember, don'thaveinstantimpactandwon'treproducewell whenusedatsmallsize.
  11. ProTip#10ProTip#10 Size matters. A lot. Yourlogoneedstoberecognizableatawiderangeof sizes.Socialmediaicons&avatarsareverysmall,so there'snotalotofpixelsforextradetail. Yourlogoneedstoberecognizableatawiderangeof sizes.Socialmediaicons&avatarsareverysmall,so there'snotalotofpixelsforextradetail.
  12. ProTip#11ProTip#11 Select typefaces carefully. Use two fonts max. Fontstylescanbehighlysymbolicofthethemeofyour business.Bonustip:usemorethantwodifferentfonts& yourlogomaylooklikearansomnote. Fontstylescanbehighlysymbolicofthethemeofyour business.Bonustip:usemorethantwodifferentfonts& yourlogomaylooklikearansomnote.
  13. ProTip#12ProTip#12 A logo's shape,proportion & footprint arecritical. Formaximumadaptability,yourlogoshouldbesquare orhorizontal.Afootprintisanimaginaryboxaround yourentirelogo.Trailingelementscancauseproblems. Formaximumadaptability,yourlogoshouldbesquare orhorizontal.Afootprintisanimaginaryboxaround yourentirelogo.Trailingelementscancauseproblems. The Golden Ratio Actual 'Footprint'
  14. ProTip#13ProTip#13 Adetachableiconmakes foraversatilelogo. Adetachableiconcanbeusedwithorwithoutyour companywordmark.Squareiconsareadaptableforuse oneverythingfromsocialmediatobaseballcaps. Adetachableiconcanbeusedwithorwithoutyour companywordmark.Squareiconsareadaptableforuse oneverythingfromsocialmediatobaseballcaps.
  15. ProTip#14ProTip#14 Ifyouwanttouseatagline, makeitoptional. Ataglineisthedescriptionofacompanythatusuallysits undertheirlogo.They'regreatandall,butcancause problemswhenthelogoisreproducedatasmallsize. Ataglineisthedescriptionofacompanythatusuallysits undertheirlogo.They'regreatandall,butcancause problemswhenthelogoisreproducedatasmallsize.
  16. ProTip#15ProTip#15 Color is secondary in the design of your logo. Yourbrandcolorsareimportantintheuseofyourlogo butnotinthedesignofit.Alogothat's"heldtogether" bycolorisapoorone-itshould"work"inanycolor. Yourbrandcolorsareimportantintheuseofyourlogo butnotinthedesignofit.Alogothat's"heldtogether" bycolorisapoorone-itshould"work"inanycolor.
  17. ProTip#16ProTip#16 Select your brand colors carefully. Whenit'stimetopickcolorsforyourlogo,choosewisely. Differentcolorsmeandifferentthings&colorshave powerfulrelationshipswitheachother. Whenit'stimetopickcolorsforyourlogo,choosewisely. Differentcolorsmeandifferentthings&colorshave powerfulrelationshipswitheachother.
  18. ProTip#17ProTip#17 Coloriswonderfulbuttry andkeepitdowntotwo. Alogothatusesamaximumoftwocolorsisadaptableto awiderangeofapplications.Bestpractices:yourlogo shouldalsobeabletoworkusingonlyonecolor. Alogothatusesamaximumoftwocolorsisadaptableto awiderangeofapplications.Bestpractices:yourlogo shouldalsobeabletoworkusingonlyonecolor.
  19. ProTip#18ProTip#18 No glows,lens flares,drop shadows or bevels. Specialeffects&filtersareusuallyaddedtoalogowhen it'sthoughttobe"missingsomething."Theseeyecandy solutionsonlyleadtoreproductionheadaches. Specialeffects&filtersareusuallyaddedtoalogowhen it'sthoughttobe"missingsomething."Theseeyecandy solutionsonlyleadtoreproductionheadaches.
  20. ProTip#19ProTip#19 View your logo from every angle. Sometimesyourlogomaylooklikesomethingentirely differentifviewedupsidedownorsideways.Betteryou findthis"hidden"symbolthaneverybodyelse. Sometimesyourlogomaylooklikesomethingentirely differentifviewedupsidedownorsideways.Betteryou findthis"hidden"symbolthaneverybodyelse.
  21. ProTip#20ProTip#20 Just pick one already. We'reoftentemptedtocontinuetweakingalogo,long aftersettlingonadesign.Ifwe'veutilizedsounddesign rationaleallalong,thiscanbecounter-productive. We'reoftentemptedtocontinuetweakingalogo,long aftersettlingonadesign.Ifwe'veutilizedsounddesign rationaleallalong,thiscanbecounter-productive.
  22. ProTip#21ProTip#21 Makesureyourlogoisin vectorformat. Vectorsareoutlinedigitalfiletypesthatallowediting& unlimitedscalingofyourlogo.Neveruseaphotograph inyourlogobecausetheyarebitmaps,notvectors. Vectorsareoutlinedigitalfiletypesthatallowediting& unlimitedscalingofyourlogo.Neveruseaphotograph inyourlogobecausetheyarebitmaps,notvectors.
  23. ProTip#22ProTip#22 Makesureyouhave professionalbrandassets. Touseyourlogoeffectivelyinprint,ontheInternet&in marketing,you'llrequirevariousfilesandformats.These brandassetsarealsoimportantforconsistency. Touseyourlogoeffectivelyinprint,ontheInternet&in marketing,you'llrequirevariousfilesandformats.These brandassetsarealsoimportantforconsistency.
  24. ProTip#23ProTip#23 Repetition.Repetition. Repetition. Oftenagreatlogobecomesgreatjustbygetting usedalot(thinkNike.)Useyours.Alot. Oneverything! Oftenagreatlogobecomesgreatjustbygetting usedalot(thinkNike.)Useyours.Alot. Oneverything!
  25. ProTip#24ProTip#24 Don't change your logo. (almost ever.) Wheneveryougetboredofyourlogo,chancesareit's juststartingtogettraction. Onlychangeitforareallygoodreason. Wheneveryougetboredofyourlogo,chancesareit's juststartingtogettraction. Onlychangeitforareallygoodreason.
  26. ProTip#25ProTip#25 A logo is not a brand. Alogoisthecornerstoneofyourbrandbutitisn'tthe entirepicture.Youcanbuildabrandwithacombination ofconsistentvisuals,themes&colors. Alogoisthecornerstoneofyourbrandbutitisn'tthe entirepicture.Youcanbuildabrandwithacombination ofconsistentvisuals,themes&colors.
  27. Clickhereforourblog. Logodesignnews,views&tutorials. Clickhereforourblog. Logodesignnews,views&tutorials. TheLogoFactory.com

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