I am Nitin Khanna, a passionate Digital Marketing Strategist who loves sharing knowledge about the various Digital Marketing techniques and strategies.

1. Search Engine Optimization:
Tips by Nitin Khanna to Get the Best
Results

2. Sources of Traffic
• Social Network
• Email Marketing
• Group Chat
• Banners
• Advertisement
• Interaction
• Media & PR
• Events

3. How To Get More To Your
Website?
What is the most solid
traffic source? – How to
know it!

4. Best Source To Traffic
Search engine traffic can be a
huge source.

5. Search Engine
A search engine is a web-based tool that enables users to locate
information on the World Wide Web. Popular examples of search
engines are Google, Yahoo!, and MSN Search.
How Do Search Engines Work?
Every search engine uses different complex mathematical formulas
to generate search results. The results for a specific query are then
displayed on the SERP. Search engine algorithms take the key
elements of a web page, including the page title, content and
keyword density, and come up with a ranking for where to place
the results on the pages. Each search engine’s algorithm is unique,
so a top ranking on Yahoo! does not guarantee a prominent ranking
on Google, and vice versa.

6. Different Search Engines

7. Marketing Statistics Search Engines

8. Search Engine Optimization
Search Engine Optimization is the process of optimizing a website or
a web page to increase its visibility or ranking on a search engines
result page (also known as SERP's). The visibility or ranking is
increased in the search engines natural results or organic results,
hence the term Organic SEO.
Types of SEO:
On Page SEO
Off Page SEO

9. On Page Optimization
On Page Optimization as the phrase suggests is the
adjustment of the website or the webpage to optimize it in
the best possible way to make it easily accessible by search
engines for particular keywords or search terms without any
hindrance and to remove any parameter that may prevent a
search engine from ignoring that website or webpage.

10. Off Page
Optimization
Off page optimization is the exact opposite of on page
optimization. This process is related to all the tasks done
outside of your website and optimization of external aspects
that effect the factors of how your website is found on the
internet. This involves of placing your website information
on external sources so that they make your website
accessible from various locations on the internet.

11. Benefits of Search Engine Optimization
• Get more targeted traffic: SEO can increase the number of visitors to your site who
are actively searching for your product or service.
• Increase brand awareness: SEO can give your brand a high international profile. You
can also use SEO to create brand awareness for any new service or product by
optimizing related product/service key phrases to rank higher on search engines.
• Marketing your brand 24/7: With SEO, your website will get exposure 24 hours a
day, 7 days a week - without stopping.
• Higher sales: As SEO brings you targeted traffic, it can mean increased sales of your
product or service.
• Long term positioning: Once a properly optimized & designed site is in place,
rankings on organic listings should be consistent whereas the cost for Pay-Per-Click
(PPC) Advertising is ongoing.

12. About the Author
I am Nitin Khanna, a passionate Digital Marketing Strategist who
loves sharing knowledge about the various Digital Marketing
techniques and strategies.
Follow me here:

13. Thank You!