4. IT’S A COMPLEX NIGHTMARE
“The irony is that while there have never been more ways to reach consumers,
it’s never been harder to connect with them.”- Jakeman, CCO Activision
5. ADAPT OR DIE
“It is not the strongest of the species that survives, nor the most intelligent that survives.
It is the one that is the most adaptable to change.” - Darwin
7. TV STILL BIGGEST. ONLINE CLOSE BEHIND.
PRINT GETTING SMASHED.
€70.000
OTHER 20%
€50.000
ONLINE 38%
€30.000
€10.000 TELEVISION 42%
€0
2007 2008 2009 2010 2011
Source : Business Insider
57. “Our challenge is that a lot of people think tv,
print and Billboard and try to apply that to Facebook”
Paul Adams, Global head of Brand Design
Cartoon: Tom Fishburne
65. We are at 2% of the real social revolution
Source: Baekdal
66. 1. Act now
2. Is your business social?
3. Agency of the future
4. Mobile first
5. App versus mobile web
6. Social today
7. Social tomorrow
8. Facebook
74. EDGERANK
1. Timing: Thuesday, Wednesday, weekend. Around 9am
2. Be direct: ask for share, comment or like
3. Be Consistent: post at least once a day
4. Ask open-ended questions (Where, Why, When, Whould,...)
5. Use photos and videos
6. Post interesting and helpful content. No continual self-promotion
7. Offer specials and discounts
8. Use Facebook Sponsored Stories Ads to highlight News Feed Posts
9. Post directly from your Facebook Page. No 3rd party apps
10. Keep it short. Max 80 characters
Source: Viral and social
75. 1. Act now
2. Is your business social?
3. Agency of the future
4. Mobile first
5. App versus mobile web
6. Social today
7. Social tomorrow
8. Facebook
9. Pinterest
81. 1. Act now
2. Is your business social?
3. Agency of the future
4. Mobile first
5. App versus mobile web
6. Social today
7. Social tomorrow
8. Facebook
9. Pinterest
10. Going viral
83. Consumer reactions to TNT’s hugely viral
“dramatic surprise” video demonstrate
the effectiveness of unique, entertaining content
Source: Wave Metrix
84. Consumers discuss the effectiveness of the video as an ad more than anything else:
Source: Wave Metrix
85. The ad drives consumers to perceive TNT as a unique, clever brand.
Source: Wave Metrix
86. THIS IS A PRESENTATION BY EVAN VAN LISSUM, THANK YOU FOR WATCHING
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