There’s always talk about creating a content strategy, but it’s putting that strategy to action that’s the challenge. Using the overhauled Emmanuel College (Boston) website as backdrop, this presentation - given at the 2014 eduWeb Conference in Baltimore - demonstrates how topics, themes, and taxonomy can be identified and implemented across online and offline channels to unify the overall content experience for your key audiences. Learn how to present content to bridge the divide between organizational and functional silo's in your institution, and in a manner that differentiates you from others.