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2014 07 display advertising (ppc) presentation by cole w.

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Cole Watts
Cole Watts

What is Display Advertising and how can one use it to it's advantage? Find out in this presentation by Cole Watts

Marketing
1 of 20
Display Ads and You: How to Tune Up Your Display Marketing Cole Watts TheeDesign Follow Me: @Cole_Watts | @TheeDesign
3 Things You’re Doing Wrong with Your Display Ads 1. Not taking Advantage of Bid Adjustments 2. Wasting Money on Non-Qualified Customers 3. Remarketing to Everyone Follow Me: @Cole_Watts | @TheeDesign
What is Display Advertising? Follow Me: @Cole_Watts | @TheeDesign
Benefits of it Over Search? • Allows You to Create a Captivating Ad Using Images and Video • Allows You To Precisely Target People • Allows You to Reengage with People Who Have Previously Visited Your Website Follow Me: @Cole_Watts | @TheeDesign
It’s Similar to Search • Time • Scheduling • Budget • Targeting • Languages • Location Follow Me: @Cole_Watts | @TheeDesign
People Are Still Getting it Wrong Follow Me: @Cole_Watts | @TheeDesign
1. Use Keywords, Interests, Demos, & Topics Follow Me: @Cole_Watts | @TheeDesign
Understanding Keywords, Interests, Topics, & Demographics • Keywords – Keywords that are used Base on Your search. • Interests – Ad Correlates with User Behavior • Topics – Ads Based on Content of Page • Demographics – Age, Sex, and Parental Status Follow Me: @Cole_Watts | @TheeDesign
Bid Adjustments Follow Me: @Cole_Watts | @TheeDesign
FREE TIP: Google Display Manager Follow Me: @Cole_Watts | @TheeDesign
2. Trim Your Audience Follow Me: @Cole_Watts | @TheeDesign
Understanding How to Eliminate Fraudulent Clicks Placements - Actual Listings of Where Your website Is Exclusions - Categories of Where Your Exclusions Are Follow Me: @Cole_Watts | @TheeDesign
Manage Your Reports Follow Me: @Cole_Watts | @TheeDesign
FREE TIP: Remove Porn, Pills, Poker, and Apps Follow Me: @Cole_Watts | @TheeDesign
3. Remarketing Follow Me: @Cole_Watts | @TheeDesign
Understanding Remarketing - Visitors Who Visited a Page - Visitors Who Did Not Visit Another Page - Visitors Who Did Visit Another Page - Visitors of a Page During Specific Dates Follow Me: @Cole_Watts | @TheeDesign
Customize Your Remarketing Follow Me: @Cole_Watts | @TheeDesign
FREE TIP: WhoisRetargeting.Me Follow Me: @Cole_Watts | @TheeDesign
Recap 1. Use Keywords, Interests, and Targets 1. Use Bid Adjustments 2. Trim Your Audience 1. Eliminate Wasteful Spending 3. Customize Your Remarketing 1. Use Remarketing to Your Advantage Follow Me: @Cole_Watts | @TheeDesign
About Me Find me Online? • www.ColeWatts.com • www.TheeDesign.com • www.RallyTheTriangle.com • www.TeamMovenberRDU.com • www.TriangleInteractive.org • www.FoodBank24.org Special thanks to Lauren, Sharon, James, Patrick, Eric & Katie. Follow these smart kids on LinkedIn! Follow Me: @Cole_Watts | @TheeDesign

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2014 07 display advertising (ppc) presentation by cole w.

  • 1. Display Ads and You: How to Tune Up Your Display Marketing Cole Watts TheeDesign Follow Me: @Cole_Watts | @TheeDesign
  • 2. 3 Things You’re Doing Wrong with Your Display Ads 1. Not taking Advantage of Bid Adjustments 2. Wasting Money on Non-Qualified Customers 3. Remarketing to Everyone Follow Me: @Cole_Watts | @TheeDesign
  • 3. What is Display Advertising? Follow Me: @Cole_Watts | @TheeDesign
  • 4. Benefits of it Over Search? • Allows You to Create a Captivating Ad Using Images and Video • Allows You To Precisely Target People • Allows You to Reengage with People Who Have Previously Visited Your Website Follow Me: @Cole_Watts | @TheeDesign
  • 5. It’s Similar to Search • Time • Scheduling • Budget • Targeting • Languages • Location Follow Me: @Cole_Watts | @TheeDesign
  • 6. People Are Still Getting it Wrong Follow Me: @Cole_Watts | @TheeDesign
  • 7. 1. Use Keywords, Interests, Demos, & Topics Follow Me: @Cole_Watts | @TheeDesign
  • 8. Understanding Keywords, Interests, Topics, & Demographics • Keywords – Keywords that are used Base on Your search. • Interests – Ad Correlates with User Behavior • Topics – Ads Based on Content of Page • Demographics – Age, Sex, and Parental Status Follow Me: @Cole_Watts | @TheeDesign
  • 9. Bid Adjustments Follow Me: @Cole_Watts | @TheeDesign
  • 10. FREE TIP: Google Display Manager Follow Me: @Cole_Watts | @TheeDesign
  • 11. 2. Trim Your Audience Follow Me: @Cole_Watts | @TheeDesign
  • 12. Understanding How to Eliminate Fraudulent Clicks Placements - Actual Listings of Where Your website Is Exclusions - Categories of Where Your Exclusions Are Follow Me: @Cole_Watts | @TheeDesign
  • 13. Manage Your Reports Follow Me: @Cole_Watts | @TheeDesign
  • 14. FREE TIP: Remove Porn, Pills, Poker, and Apps Follow Me: @Cole_Watts | @TheeDesign
  • 15. 3. Remarketing Follow Me: @Cole_Watts | @TheeDesign
  • 16. Understanding Remarketing - Visitors Who Visited a Page - Visitors Who Did Not Visit Another Page - Visitors Who Did Visit Another Page - Visitors of a Page During Specific Dates Follow Me: @Cole_Watts | @TheeDesign
  • 17. Customize Your Remarketing Follow Me: @Cole_Watts | @TheeDesign
  • 18. FREE TIP: WhoisRetargeting.Me Follow Me: @Cole_Watts | @TheeDesign
  • 19. Recap 1. Use Keywords, Interests, and Targets 1. Use Bid Adjustments 2. Trim Your Audience 1. Eliminate Wasteful Spending 3. Customize Your Remarketing 1. Use Remarketing to Your Advantage Follow Me: @Cole_Watts | @TheeDesign
  • 20. About Me Find me Online? • www.ColeWatts.com • www.TheeDesign.com • www.RallyTheTriangle.com • www.TeamMovenberRDU.com • www.TriangleInteractive.org • www.FoodBank24.org Special thanks to Lauren, Sharon, James, Patrick, Eric & Katie. Follow these smart kids on LinkedIn! Follow Me: @Cole_Watts | @TheeDesign

Editor's Notes

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