My presentation for WordCamp Raleigh.

1. Offline is the New Online:
Getting Your WordPress Website to Rank
Without Even Touching It::
@Cole_Watts | ColeWatts.com
@TheeDesign | TheeDesign.com

2. Who am I?
Cole Watts is an online marketing consultant that works with clients
with companies both big and small throughout the
United States.
• Rally The Triangle
• TIMA
• Movember
• FoodBank Central & Eastern NC

3. TheeDesign Studio

4. What is Online Marketing?
SEO PPC Content Marketing Social
Media Marketing Automation Email
Marketing Blogging Video Marketing
Link Building Infographic SEM Big
Data IoT Citation Building

5. Forewarning -> Know Your Sales
Cycle
There is Not One Online Trick that Will Help
You.

6. We All Care About Rankings

7. Goals and Keywords
UberSuggest.com
Google.com/Adwords
Wordstream.com/keywords

8. Link Building
- Paid Links
- Directories
- Content Submission

9. Listen to This Man

10. In English

11. Four Things You Can Be Doing
OffLine Right Now
1. Know Your Location
2. Join Associations.
3. Throw an Event.
4. Create Content
5. Find Out Where Customers Are Talking
about You.

12. Example: Meet Joe the Electrician

13. 1. Your Location

14. Joe’s Business
Resource: http://www.localvisibilitysystem.com/definitive-local-search-citations/

15. 2. Associations

16. Joe’s Associations
Resource: http://marketing-mentor.com/resources/list-trade-associations-trade-
0s0hows

17. 3. Throw an Event

18. Joe’s Events
Resource: http://www.mequoda.com/articles/multiplatform-publishing-strategy/
8-best-free-event-listing-websites/

19. 4. Create Content

20. Joe’s Content
Resource: http://www.freemake.com/blog/top-7-free-video-sharing-sites/

21. 5. Follow Your Audience

22. Joe’s Audience
Resource: http://socialfresh.com/monitoring-your-brand-online-reputation/

23. ReCap
1. Use Your Address, to Your Advantage.
2. Join Associations, They Can Help You.
3. Throw an Event, and Invite Everyone.
4. Create Content, Really Good Content.
5. Monitor Where Your Audience is and Follow
them.

24. One Last Thing...

25. Questions?

26. Special Thanks To...
YOU!
Presentation:
http://www.slideshare.net/TheRealColeW/wcraleigh