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Offline is the New Online: 
Getting Your WordPress Website to Rank 
Without Even Touching It:: 
@Cole_Watts | ColeWatts.co...
Who am I? 
Cole Watts is an online marketing consultant that works with clients 
with companies both big and small through...
TheeDesign Studio
What is Online Marketing? 
SEO PPC Content Marketing Social 
Media Marketing Automation Email 
Marketing Blogging Video Ma...
Forewarning -> Know Your Sales 
Cycle 
There is Not One Online Trick that Will Help 
You.
We All Care About Rankings
Goals and Keywords 
UberSuggest.com 
Google.com/Adwords 
Wordstream.com/keywords
Link Building 
- Paid Links 
- Directories 
- Content Submission
Listen to This Man
In English
Four Things You Can Be Doing 
OffLine Right Now 
1. Know Your Location 
2. Join Associations. 
3. Throw an Event. 
4. Crea...
Example: Meet Joe the Electrician
1. Your Location
Joe’s Business 
Resource: http://www.localvisibilitysystem.com/definitive-local-search-citations/
2. Associations
Joe’s Associations 
Resource: http://marketing-mentor.com/resources/list-trade-associations-trade- 
0s0hows
3. Throw an Event
Joe’s Events 
Resource: http://www.mequoda.com/articles/multiplatform-publishing-strategy/ 
8-best-free-event-listing-webs...
4. Create Content
Joe’s Content 
Resource: http://www.freemake.com/blog/top-7-free-video-sharing-sites/
5. Follow Your Audience
Joe’s Audience 
Resource: http://socialfresh.com/monitoring-your-brand-online-reputation/
ReCap 
1. Use Your Address, to Your Advantage. 
2. Join Associations, They Can Help You. 
3. Throw an Event, and Invite Ev...
One Last Thing...
Questions?
Special Thanks To... 
YOU! 
Presentation: 
http://www.slideshare.net/TheRealColeW/wcraleigh
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WordCampRaleigh

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My presentation for WordCamp Raleigh.

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WordCampRaleigh

  1. 1. Offline is the New Online: Getting Your WordPress Website to Rank Without Even Touching It:: @Cole_Watts | ColeWatts.com @TheeDesign | TheeDesign.com
  2. 2. Who am I? Cole Watts is an online marketing consultant that works with clients with companies both big and small throughout the United States. • Rally The Triangle • TIMA • Movember • FoodBank Central & Eastern NC
  3. 3. TheeDesign Studio
  4. 4. What is Online Marketing? SEO PPC Content Marketing Social Media Marketing Automation Email Marketing Blogging Video Marketing Link Building Infographic SEM Big Data IoT Citation Building
  5. 5. Forewarning -> Know Your Sales Cycle There is Not One Online Trick that Will Help You.
  6. 6. We All Care About Rankings
  7. 7. Goals and Keywords UberSuggest.com Google.com/Adwords Wordstream.com/keywords
  8. 8. Link Building - Paid Links - Directories - Content Submission
  9. 9. Listen to This Man
  10. 10. In English
  11. 11. Four Things You Can Be Doing OffLine Right Now 1. Know Your Location 2. Join Associations. 3. Throw an Event. 4. Create Content 5. Find Out Where Customers Are Talking about You.
  12. 12. Example: Meet Joe the Electrician
  13. 13. 1. Your Location
  14. 14. Joe’s Business Resource: http://www.localvisibilitysystem.com/definitive-local-search-citations/
  15. 15. 2. Associations
  16. 16. Joe’s Associations Resource: http://marketing-mentor.com/resources/list-trade-associations-trade- 0s0hows
  17. 17. 3. Throw an Event
  18. 18. Joe’s Events Resource: http://www.mequoda.com/articles/multiplatform-publishing-strategy/ 8-best-free-event-listing-websites/
  19. 19. 4. Create Content
  20. 20. Joe’s Content Resource: http://www.freemake.com/blog/top-7-free-video-sharing-sites/
  21. 21. 5. Follow Your Audience
  22. 22. Joe’s Audience Resource: http://socialfresh.com/monitoring-your-brand-online-reputation/
  23. 23. ReCap 1. Use Your Address, to Your Advantage. 2. Join Associations, They Can Help You. 3. Throw an Event, and Invite Everyone. 4. Create Content, Really Good Content. 5. Monitor Where Your Audience is and Follow them.
  24. 24. One Last Thing...
  25. 25. Questions?
  26. 26. Special Thanks To... YOU! Presentation: http://www.slideshare.net/TheRealColeW/wcraleigh

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