This presentation, presented by Thomas Danniau on the Sitecore Inspiration Day of The Reference, includes all insights about marketing automation in Sitecore 8.0.
19. Optimizationin Sitecore8
Optimize everything
Simple setup for new testers
Advanced testing capabilities
Winners and best match
Test recommendations
Predicted segments
Dashboard of alltests
35. Manage and capture information on sites outside of your Sitecore sites
Use the Sitecore Page Editor (now called the Experience Editor) to:
Perform A/B testing
Connect with goals, events and campaigns
Add personalization
Capture ‘external’ behavior into the Sitecore Experience Database
Federated Experience Manager (FXM)