The White Room’s Digital Advantage process helps organisations transform their business through more effective engagement, communication, collaboration and innovation. We help you understand the capacity your people to engage effectively with digital tools; we align this capacity with your wider business aims and objectives; and we set you off on the right track with a low-risk pilot project and Performance Management Framework to measure the impact on your bottom line.

2. Who are we?
The White Room are a research and digital training
company with established exper tise and a
reputation for digital transformation.

3. What do we do?
We transform organisations through research,
strategy development and training for a digital world.

5. You can use social software to transform
your business

6. You can use social software to transform
your business from the inside.

7. Become a social organisation

8. Enterprise 2.0
(Web 2.0 within the enterprise)
“......the use of social software platforms within
companies, or between companies and their
partners or customers”
Andrew McAfee
Associate Professor, Harvard Business School

9. Innovate
Collaborate
Communicate
Close networks Distributed networks

10. Enterprise 2.0

11. Enterprise 2.0

12. Enterprise 2.0
COMMUNICATE

13. Enterprise 2.0
COMMUNICATE
COLLABORATE

14. Enterprise 2.0
COMMUNICATE
COLLABORATE
INNOVATE

15. Enterprise 2.0
COMMUNICATE
COLLABORATE
INNOVATE
....SAVE & MAKE
YOU MONEY

16. Enterprise 2.0
your supply chain

17. Enterprise 2.0
your supply chain

18. Web 2.0 in Enterprise

19. Web 2.0 in Enterprise

20. “Using social software internally has helped us deliver
cutting-edge and game-changing products, taking us in
directions we may never have thought of, changing our
culture and the fundamental way we collaborate across
our business.”
Liam Cleaver
IBM

21. Web 2.0 in Enterprise

22. “Employees can be visible, build and strengthen network
ties, find experts and information, share knowledge and
work together. This creates enormous value for our
business and organisation.”
Dr. CheeChin Liew
Enterprise Community Manager

23. Web 2.0 in Enterprise

24. “Someone inside your organisation today knows how to
answer your specific question, solve your specific problem
or take advantage of your current opportunity better than
you do. You need to find them and find a way to work
collaboratively and productively with them.”
Ian Lafly
CEO

25. Web 2.0 in Enterprise

26. Scapa is a worldwide leading manufacturer of bonding
products and adhesive components for applications in
the electronics, medical, industrial and transportation
markets. UK and Group headquarters located in Ashton
under Lyne.

27. Scapa is a worldwide leading manufacturer of bonding
products and adhesive components for applications in
the electronics, medical, industrial and transportation
markets. UK and Group headquarters located in Ashton
under Lyne.
Scapa Group had some lean years 2008-2010, needed
to enter new markets whilst keeping costs under close
control.

28. New market entry: Trying to work with customers
(who compete with each other) in a simultaneous dialogue.
Cost management: Reduce cost of travelling to meetings
throughout Europe.

29. New market entry: Trying to work with customers
(who compete with each other) in a simultaneous dialogue.
Cost management: Reduce cost of travelling to meetings
throughout Europe.
Solution: Use of virtual meeting

30. New market entry: Trying to work with customers
(who compete with each other) in a simultaneous dialogue.
Cost management: Reduce cost of travelling to meetings
throughout Europe.
Solution: Use of virtual meeting
Result:
Cost reduction of £12k in one financial year by reducing
cross EU travel time.
Plus this allowed Scapa to launch a new product into a
market worth £ 1.3m pa (which they were previously unable
to enter due to restrictions on having all interested partners
meeting together)

31. “..with a huge variety of adhesives on the market ...the
strategic use of these tools have allowed us to prioritise
new products for new markets at very minimal expense.”
Barry Andrew
Commercial Director Europe

32. Web 2.0 in Enterprise

33. What’s in it for you?
collective intelligence - create natural work
groups based on expertise not location

34. What’s in it for you?
collective intelligence - create natural work
groups based on expertise not location
“With a scattered workforce across the
globe Alcatel-Lucent now has more than
19,000 employees creating work groups
and social communities sharing information
and getting work done faster. ”
Sharon Gaudin
CIO.com

35. What’s in it for you?
Engage employees - exploit knowledge;
value employees

36. What’s in it for you?
Engage employees - exploit knowledge;
value employees
Intel engineer Josh Bancroft was looking for
a tool that his colleagues could use to share
company information. Inspired by Wikipedia
he devised Intelpedia, an internal web site
that draws on the input of employees from
across the company.
5000 pages, 13.5 million page views in 1 year

37. What’s in it for you?
Engage with customers/commissioners
improve customer engagement

38. What’s in it for you?
Engage with customers/commissioners
improve customer engagement
Greater Manchester Chamber of Commerce
are using Google Docs to work
collaboratively and are using social media at
events to create more member engagement.
MCC developed with The White Room

39. What’s in it for you?
Connect stakeholders and supply
chain - work more efficiently

40. What’s in it for you?
Connect stakeholders and supply
chain - work more efficiently
Bio NoW developed an App to connect
members to new opportunities
developing through the NHS
commissioning framework. The App
connects healthcare providers with NHS
innovation Funding.
Bio NoW developed with The White Room

41. UNLOCK YOUR POTENTIAL:
• creativity

42. UNLOCK YOUR POTENTIAL:
• creativity
• agility

43. UNLOCK YOUR POTENTIAL:
• creativity
• agility
• efficiency

44. UNLOCK YOUR POTENTIAL:
• creativity
• agility
• efficiency
• and productivity

45. Ignore change and change will ignore you

46. Ignore change and change will ignore you
“Think big, start small, move fast”
Lockheed Martin

47. So how do you become a social
business or organisation?

48. So how do you become a social
business or organisation?
You need an Enterprise 2.0 plan

49. Your Enterprise 2.0 plan
step 1 -------- step 2 ---------- step 3
Get a Complete Picture

50. Your Enterprise 2.0 plan
step 1 -------- step 2 ---------- step 3
Get a Complete Picture
We will undertake a detailed assessment of your:

51. Your Enterprise 2.0 plan
step 1 -------- step 2 ---------- step 3
Get a Complete Picture
We will undertake a detailed assessment of your:

52. Your Enterprise 2.0 plan
step 1 -------- step 2 ---------- step 3
Get a Complete Picture
We will undertake a detailed assessment of your:
• business vision and objectives

53. Your Enterprise 2.0 plan
step 1 -------- step 2 ---------- step 3
Get a Complete Picture
We will undertake a detailed assessment of your:
business
• business vision and objectives

54. Your Enterprise 2.0 plan
step 1 -------- step 2 ---------- step 3
Get a Complete Picture
We will undertake a detailed assessment of your:
business
• business vision and objectives
people
• connectivity, culture & communications

55. Your Enterprise 2.0 plan
step 1 -------- step 2 ---------- step 3
Get a Complete Picture
We will undertake a detailed assessment of your:
business
• business vision and objectives
people
• connectivity, culture & communications
technology
• ICT infrastructure

56. Your Enterprise 2.0 plan
step 1 -------- step 2 ---------- step 3
Get a Complete Picture
We will undertake a detailed assessment of your:
business
• business vision and objectives
people
• connectivity, culture & communications
technology
• ICT infrastructure
Assess your digital competence

57. Your Enterprise 2.0 plan
step 1 -------- step 2 ---------- step 3
Create a Plan
Based on our analysis of your organisation
we will work with you to:

58. Your Enterprise 2.0 plan
step 1 -------- step 2 ---------- step 3
Create a Plan
Based on our analysis of your organisation
we will work with you to:
•Select appropriate enterprise 2.0 tools

59. Your Enterprise 2.0 plan
step 1 -------- step 2 ---------- step 3
Create a Plan
Based on our analysis of your organisation
we will work with you to:
•Select appropriate enterprise 2.0 tools
•Identify key personnel and activities

60. Your Enterprise 2.0 plan
step 1 -------- step 2 ---------- step 3
Create a Plan
Based on our analysis of your organisation
we will work with you to:
•Select appropriate enterprise 2.0 tools
•Identify key personnel and activities
•Devise a pilot programme

61. Your Enterprise 2.0 plan
step 1 -------- step 2 ---------- step 3
Create a Plan
Based on our analysis of your organisation
we will work with you to:
•Select appropriate enterprise 2.0 tools
•Identify key personnel and activities
•Devise a pilot programme
•Develop ROI framework

62. Your Enterprise 2.0 plan
step 1 -------- step 2 ---------- step 3
Implement your Pilot
With you we will:
• Implement the pilot programme
• Inspire & train key personnel
• Place community manager
• Evaluate & monitor
• Ensure your Return On Investment
• Roll out...

63. info@thewhiteroom.co