2016 is the year of all things conversational. Chatbots, suddenly, are everywhere. Driven by the explosion in popularity of messaging apps like Kik, Slack and Facebook Messenger, chatbots are quickly becoming a core part of the software product mix.
So does your business need a chatbot? This deck will help you understand the massive opportunity for companies who are bold enough to start building chatbots of their own.
(Already au fait with chatbots and looking for a software team to help you with yours? Skip to slide 47 to see some of the chatbots we've built at TWG for our clients and ourselves.)
Remember Microsoft’s Clippy? Well, thanks
to algorithms, bots suddenly seem cool
again. With all that big data at our disposal,
and a suite of mobile-ﬁrst messaging apps to
live in, the 2.0 era of interactive bots stands
to not only stick around, but entirely change
the way we experience content. Suddenly
navigation seems a little outdated.
David Look - Optimizing for Love: How Sentiment &
Emotion Are Evolving Online
A piece of
software that you
text with to get
things done or be
Messaging is the new
browser, and bots are
the new websites.“
Mike Roberts, Head of Messaging @ Kik, said this:
For the ﬁrst time,
messaging apps are
more popular than
Chatbots "learn" to do things by trawling through a huge swath of
information. They are designed to spot patterns and repeat
actions associated with them when triggered by key words,
phrases or other stimuli. They seem clever, but they're not.
This means that if the input is poor, or repeats questionable
statements, the chatbot's behaviour will evolve accordingly.
Andrew Masterton - Hate Siri? Meet Viv - The Future of Chatbots and Artiﬁcial
Chatbots need training, and users need to be carefully
onboarded so that they understand the constraints of the
software they’re interacting with. But even with these
limitations, reducing complicated, confusing processes
down to a natural conversation is potentially very
Imagine how much simpler doing your taxes, booking a
vacation or learning how to use a complicated piece of
software could be with a friendly robo-advisor on hand to
help you through the process.
ordering a pizza…
The fastest way to order a pizza is to call the
restaurant and verbally place your order.
Apps are more private, and remove the
pressure of speaking to a live person, but
they’re more time consuming than picking
up the phone.
A PizzaBot that uses Natural Language
Processing (NLP) offers the best of both
worlds. It’s a fast, convenient and
conversational way for you to get your slice.
Chatbots let you talk to
your users in the way
they know best.
Worldwide, we send 23 Billion text messages every
single day. Texting is the most widely used app on any
smartphone, and 90% of texts received are read in under
Messaging apps are taking over from SMS as the most
popular place for all of this text-based communication.
WhatsApp, the most popular messaging apps, reported
that they’re now handling 30 Billion messages daily.
Chatbots are a way of
connecting with your
users without having to
get them to install an
Guess how many apps the average
American downloaded last month?
It’s potentially a huge business
opportunity for anyone willing
to jump headﬁrst and build
something people want.
Matt Schlicht (Editor, ChatBots Magazine)
Facebook reports that
more than 10,000
developers are already
chatbots on their
And Slack, the
tool, is investing
$80 Million in new
Slack Bot startups
Brands are already
taking the chatbot
companies have all
into the wild.
It’s the beginning of a brand new
era – there was web, then mobile,
apps and now bots. It is an
incredibly powerful paradigm
David Marcus, Head of Facebook Messenger, said this:
AI chatbots are becoming a
part of the product mix
alongside web and mobile
A chatbot is a piece of software you can use to solve real problems
for your users.
It could be easy to dismiss the new breed of bots apps as distracting
novelties, or as the next wave of Silicon Valley hype. But the potential
for well-crafted chatbots to add real value is there.
Designing useful and ideally delightful chatbot experiences will take
investment and careful planning. Don’t expect an AI chatbot to
transform your business overnight (or to rise up and take over the
world anytime soon).
Instead, think of it as a logical next step in your product strategy. A
well-orchestrated chatbot gives users a way to communicate with you
directly, in the way that suits them best. It might also allow you to get
more value from APIs that you’ve already built. But as always, the
trick is to start by aligning the goals of your business with the needs,
wants and desires of your customers.
If you want to keep exploring the
botpportunity, we can help.
We’ve been building great
software for startups and
enterprises since 2002.
Understanding our clients’ users and
Working with world leaders in innovation
Exploring new business opportunities
around emerging technology
And we’ve built more
than a few chatbots along
Our team combines NLP expertise with
a human-centered approach to
designing software. That means we
know how to deﬁne, build and train
chatbots that your customers will love
To test out an online poker engine we
built for one of our clients, we decided
to prototype directly inside Slack. The
result was a PokerBot with an
impeccable poker face.
MEET SOME OF OUR CHATBOTS
PokerBot: A chatbot
poker dealer that lives in
PopBot: A curatorial
photobot for Kik
Long before Kik launched their public
Bot Shop, they were building
experimental chatbots with TWG. We
built a Kik bot that “listens” to your
photos and creates galleries based on
MEET SOME OF OUR CHATBOTS
Markov lives in the wilds of TWG’s
internal Slack channel. He’s still a baby
bot, but soon he’ll be able to help us
ﬁnd resources and information by
sharing what members of our team
might say about a particular topic.
MarkovBot: TWG’s very
MEET SOME OF OUR CHATBOTS
(You could also ask us about that time we used Slack to turn our
dishwasher into a robot)
Want To Keep Talking?
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