A closer look at the Returns and Investments of Social Media. Facebook, Twitter, Blogs, Slideshare do not automatically equal profit. They do however equate to inputs for investments. In this presentation we look at ROI, Share of Voice (SOV), Customer Satisfaction (CSAT), and Justin Bieber via Case Study.

1. ::Presents::

2. Social Media ROI A closer look at Returns and Investments

3. Investments What are the Investments in social media?

4. Some Expect Social Media To Work Like This

5. Reality Social media happens over time and the networks only drive profit when other resources are invested first

7. Sample of Possible Social Media Investments

8. Hierarchy of Social Media Investments

10. The Returns What can come of investments

11. Primary Returns

12. Secondary Return example

14. The New Sales Funnel

16. Pulling It Together Measurement

18. Organic Growth… Followers

20. Share of Voice (SOV)…

22. Stages of Engagement

25. The Bieber A Case Study

28. Credits: Contributors Community Manager @UserVoice in San Francisco, singer in the band @KickingTuesday. Love food, music, friends, sunlight, beer, bicycles. http://www.evanhamilton.com On Twitter @Evanhamilton digital advertising, enterprise 2.0 solutions, social media and a bona fide sneaker addict http://facebook.com/robert.andrade On Twitter @Cram1975 Social junkie, creative thinker, numbers ninja and coffee addict. Love exploring all things social media and how it moves and shakes marketing. http://www.nathanjokers.com On Twitter @nathanjokers #Cmgr 4 MSW@USC - @2tor. Co-Founder of @CmgrChat, @TheCMgr, @EatYourSerial. Tech, Sports, Cuse, Travel, Korea, Music, & Apple sum me up. http://www.jennpedde.com On Twitter @jpedde Head of Community and Ops for @Livefyre. Happiest on my bike, snowboard, or behind a camera. Event junkie. Continually learning. Outdoors whenever possible. http://jennalanger.com On Twitter @jennalanger

29. Project Lead and Partners Mike Handy ::Project Lead:: On Twitter @mhandy1 On Tumblr www.mhandy1.tumblr.com I help Community Managers w Strat, Social Media Guy, Data analyst, Generally Awesome A chat for Community Managers Wednesdays at 2pm (EST)… follow hashtag #CMGRCHAT www.thecommunitymanager.com The main source for all community management-related information, including the latest news, case studies and reports.

30. About us:: The objective of The COLLABs is to create a space for groups of people to discuss and tackle difficult issues around Social Media. The team works in a Google doc with lead in questions All members are encouraged to upload the final product to their own social channels.