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Social media toolkit for NTEA members

Social media tips to help with discoverability and engagement. Platforms include Facebook, Twitter, LinkedIn, Instagram and YouTube.

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Social media toolkit for NTEA members

  1. 1. 1 Social media toolkit for NTEA members
  2. 2. About NTEA Established in 1964, NTEA - the Association for the Work Truck Industry, represents more than 2,100 companies that manufacture, distribute, install, sell and repair commercial trucks, truck bodies, truck equipment, trailers and accessories. Buyers of work trucks and the major commercial truck chassis manufacturers also belong to the Association. NTEA provides in-depth technical information, education and member programs and services, and produces The Work Truck Show® and Green Truck Summit. The Association maintains its administrative headquarters in suburban Detroit and government relations offices in Washington, DC, and Ottawa, Ontario, Canada. For more information, visit or email 2
  3. 3. Table of contents 4-5 Introduction 6-11 NTEA’s big five 12 Photography 13 Get started 14-15 Establish a policy 16-21 Platform selection 22 Tools 23 For NTEA members 24 Best practices 25 Questions 3
  4. 4. Introduction Social media has changed the way people market their businesses, brands and products. As the leading association for the work truck industry and producer of The Work Truck Show, we want to make it easy for you to participate in social media. The following will help you understand popular platforms with tips on how to promote your involvement in the Association and its events. We are pleased to introduce this social media toolkit as a resource for you. 4
  5. 5. Introduction Continued Why use this toolkit? The answer is simple –– to magnify your outreach. This toolkit explains NTEA’s social media activities and how you can interact with us on each platform. Many voices are louder than one. 5
  6. 6. NTEA’s big five Work truck professionals appreciate having an official space to share, chat and ask questions. NTEA’s five key social media platforms are Facebook, Twitter, LinkedIn, Instagram and YouTube. 6
  7. 7. NTEA’s big five Continued Like NTEA and Work Truck Show pages for targeted news and year-round engagement. Once you’ve liked us, make sure to select the Following box on our pages, then select See first and On (Highlight Posts) to get notifications in your news feed. Also, remember to share our stories and posts. Like us? Be sure to review us. • NTEA Facebook page: • The Work Truck Show Facebook page: Facebook 7
  8. 8. NTEA’s big five Continued Follow us for up-to-the-minute updates on Association and Work Truck Show activities. To follow, visit: • NTEA News: • The Work Truck Show: If you like our tweets, please retweet them. Twitter 8
  9. 9. NTEA’s big five Continued Join NTEA’s company page on LinkedIn to connect with our team and industry peers: • If you find our content informative, please share with your network. LinkedIn 9
  10. 10. NTEA’s big five Continued Connect with us on Instagram for a visual journey of the work truck industry. • • Instagram 10
  11. 11. NTEA’s big five Continued Check out our YouTube channels at: • NTEA: • Work Truck Show: YouTube 11
  12. 12. Photography Be sure to check out our smugmug galleries at smugmug 12
  13. 13. Get started Before you start a social media program for your business, you need to ask yourself a few questions. Weigh your options well. If you don’t have the time or resources to fully implement a program, you may need to determine if it’s worthwhile. A. Who will maintain the platforms? And do we have resources for monitoring and contact via social media channels? B. What objectives are we trying to achieve? C. Who is our audience? D. What is our message? 13
  14. 14. Establish a policy So, you’ve decided you want to create a social media program. It’s now time to create a framework and policy for your program. 14
  15. 15. Establish a policy Continued Who is responsible for what? In theory, it’s great to have one lead. But the true power is in syndication and collaborative information sourcing. Under this system, a company has one point person to traffic and control message and overall integrity, while empowering other employees as social media team members who can post on behalf of the organization. The point person is also responsible for monitoring and responding to third-party content. And, each social media platform requires a terms-of-use to define rules of engagement. Sound confusing? For more information, contact Laura Heidrich at 15
  16. 16. Platform selection Now that you have resources and policies to make it happen, what platforms should you use? You don’t need to use all of them; in fact, you may want to purposefully limit your social media program to one or two targeted channels. Read on to learn which tools fit your need. 16
  17. 17. Facebook By the numbers: 2.7 billion monthly active users. Facebook is easy to use to create dialogue, to push out notifications and to promote activities. Facebook pages for NTEA and The Work Truck Show are active year-round. 17
  18. 18. Twitter By the numbers: More than 330 million monthly active users. Twitter is good for sharing breaking news. It allows users to publicly post and share short messages that may include up to four photos, a gif or a video. NTEANews and WorkTruckShow Twitter accounts are populated multiple times a week. Official hashtags include #NTEA_GenNext and #NTEAJobs for NTEA Generation Next and NTEA Joblink. 18
  19. 19. LinkedIn By the numbers: 500 million members. LinkedIn is useful for connecting with professional colleagues and sharing internal information within closed groups. Many businesses manage LinkedIn company pages. NTEA’s company page work-truck-industry is populated multiple times a week. 19
  20. 20. Instagram By the numbers: 1 billion users. Instagram is a massive mobile social network used by businesses to engage followers and promote their brand. It enables users to share photos and videos (60 seconds max for a regular post) on a variety of other platforms, such as Facebook, Twitter, Tumblr and Flickr. NTEA and Work Truck Show Instagram accounts are populated multiple times a week. 20
  21. 21. YouTube By the numbers: 2 billion logged-in users each month. Even bigger than Gmail and nearly as big as Facebook, YouTube is a website where users can watch, like, share, comment and upload their own videos. The service can be accessed on PCs, laptops, tablets and mobile phones. NTEA and Work Truck Show YouTube accounts are populated several times a year. 21
  22. 22. Tools Here are some resources to help you build your platforms, and schedule, monitor and manage your messages: • Facebook business page: • Twitter business profile: business-profile.html • LinkedIn: • Instagram for business: • YouTube for business: Questions? Contact Laura Heidrich at 22
  23. 23. For NTEA members Your news is important to us, and so we want to follow you on social media. In fact, as part of our new member onboarding process, we ask where to find you. If you see we’ve missed you, please contact Laura Heidrich at, and we will add and follow you! 23
  24. 24. Best practices Share. Social media is about sharing. Be sure to encourage your stakeholders to share your information through multiple channels. Tag. Include other companies in your events/happenings. Alert someone when you talk about them. Give credit when due. To tag someone in a Twitter, Facebook or LinkedIn post, type @ followed by the handle they use for that platform. On Instagram, tap Tag People from the Share screen, tap the image, and then start entering their name/username and select them from the dropdown menu. Embed. Embed your Facebook or Twitter feed into your web page. This allows for readily updated information. Monitor and evaluate. Establish protocols to monitor social media — including metrics to measure success — whether it’s once a day or once an hour. 25
  25. 25. Questions? Contact We can also be reached across each of NTEA’s social media platforms. Feel free to send us a private message with any questions. We’re happy to help. 26