A journey through the technology and innovation for the little ones. Smart toys, or the Internet of Toys will be a very fast growing IoT area thanks to low-enough hardware costs. MuuseLabs further introduces the MuuseBox - a limitless music experience for kids.

2. PLAY THAT SONG AGAIN…

3. INTERNET
OF
TOYS
Théodore Marescaux - CEO muuselabs
October 15th 2015

4. CORETEAM
Google, Huawei, IMEC, Barco
2 PhDs, 1 MBA
Chip Design
Cloud & Mobile
Wireless & RF
RARE CAPABILITIES

5. DIGITAL PHYSICAL
You are here
COMPANY DNA - HARDWARE STARTUP

6. SMART-TOYS GROW EXPONENTIALLY
Source: http://www.statista.com/statistics/320941/smart-toys-revenue/
2013 2014 2018
7,4
2,2
1,3
Toy Market
€80 BN
€ BN

7. TECHNOLOGY
PUSH
MARKET

8. WHILE (6*BOM_COST > 50) {
WAIT();
}
LAUNCH_MASS_VOLUMES(XMAS);
THE TECH TOY ADOPTION ALGORITHM

9. PHYSICAL / VIRTUAL TOYS
SKYLANDERS
$3BN - REVENUES
250M - TOYS SOLD

10. CONNECTED AUGMENTED REALITY

11. CONNECTED PHYSICAL TOYS

12. CONNECTED COMPANION TOYS
‘Why is the sky blue?’
ARTIFICIAL INTELLIGENCE

13. KIDS & DATA PRIVACY
INDUSTRY RESPONSIBILITY

14. INTERNET OFTHINGS
digitisation of physical objects
DIGITAL PHYSICAL

15. making digital media physically tangible
DIGITAL PHYSICAL

16. REMEMBER THE MAGIC?

17. … AND THE PHYSICAL MEDIA FUN?

18. Denys Prykhodov / Shutterstock.com
NEWSTYLE MUSICBOX & MEDIA… EASY

19. … UNLESS… ???

20. Bloomua / Shutterstock.com
NOT KID FRIENDLY

21. NOT CHILD PROOF

22. NOT KIDS SAFE

23. muuselabs confidential
LIMITLESS AUDIO EXPERIENCE FOR KIDS
FUN
SAFE
EASY

24. 2. Put it on the box
1. Take a Toy
3. Rock the world
TOY CONTROLLED
Early prototype

25. WIDE RANGE OF CONTENT

26. SAFE & ADAPTED CONTENT

27. PARENTAL CONTROLS
MANAGE MEDIA
Parents App

28. muuselabs confidential
MUUSEBOX - LIMITLESS MUSIC EXPERIENCE FOR KIDS
Early prototype

29. Email: theo@muuselabs.com
Twitter: @muuselabs
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Slides & Feedback: muuselabs.com/SAS