Cloud IBM - as a service. IaaS com SoftLayer e PaaS com BlueMix

1. © IBM Corporation‹#›
Presented by:
Thiago Viola
CloudServicesSalesManager
SoftLayerSubjectMatterExpert
Tviola@br.ibm.com
Thiagoviola.wordpress.com
IBM Cloud Computing Services

2. © IBM Corporation 2
Infraestrutura otimizada e
pronta para o negócio.
Infrastructure
as a Service
Plataforma integrada de
desenvolvimento, execução e
gerenciamento de aplicações.
Platform
as a Service BlueMix
Marketplace de aplicações com alto
valor ao negócio
Software
as a Service
Watson
Solutions
Software
Solutions
Portfólio completo em Cloud Computing
IBM Cloud Computing
Facilitando e habilitando a
tranformação do negócio
Business
Process
as a Service
Modelos de Implementação de Cloud
Smarter
Workforce
Smarter Cities
Smarter
Commerce
Traditional
IT
Dedicated
On-Premises
Cloud
Dedicated
Off-Premises
Cloud
Shared
Off-Premises
Cloud

3. © IBM Corporation 3
Sem custos antecipados;
Sem multas de rescisão;
Pague apenas pelo uso;
Self Service - Você escolhe;
Altamente Automatizado;
Real Time e On Demand;
Totalmente Escalável;
Estrutura Elástica;
Alta Performance garantida;
Segurança;
Confidencialidade;
Alta Resiliência;
Controle
Flexível
Performance

4. © IBM Corporation
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5. © IBM Corporation 5
Adquirida pela IBM em Julho/13. 22.000 clientes. Mais de 250.000 servidores
(físicos/virtuais) entregues como serviço.
Empresa líder de cloud computing 24 Data Centers pelo Mundo.
27 PoPs.
www.SoftLayer.com

6. © IBM Corporation 6
Servidores Bare-Metal
Única que provê tal tecnologia diferenciada
Equipamentos entregues com
rede proprietária
(Tripe Network)
Private Clouds
Public Clouds
Hybrid Clouds
Monte sua Cloud em diferentes
modelos e adotando o
padrão Open Stack.
Arquitetura unificada e gerenciamento
por uma única console.
Serviços entregues como serviço sob
arquitetura com integrações através de
+ de 3.000 APIs

7. © IBM Corporation
Recursos Cloud SoftLayer
Portal
API
Network
Segurança
Instâncias
Storage
Aplicações
Acessível Web via Navegadores ou Mobile via App;
Através do Portal é possível :
• Provisionar
• Configurar
• Gerenciar
• Cancelar a InfraEstrutura;
Acesso aos serviços, ferramentas, automações e tutoriais;
Acesso seguro via VPN para a rede de gerenciamento;
Two-factor authentication para o Web Portal;
Controle
Web/Mobile Portal

8. © IBM Corporation
Recursos Cloud SoftLayer
Portal
API
Network
Segurança
Instâncias
Storage
Aplicações
( + de 3.000 APIs )
Não há custo ($0.00)
Sua aplicação se comunicando com a infraestrutura de forma automatizada.
Maior controle, flexibilidade e redução de erros.
Suporta REST, SOAP & XML-RPC;
C#, PERL, PHP, Python, Ruby, e VB.net API clients
Vasta documentação, bibliotecas e suporte;
Exemplos de API(s):
• Provisionamento de recursos computacionais;
• Reboots e reloads de servidores;
• Instalação de patchs;
• Scan de segurança;
• Monitoramento;
Controle
Platform Management (API)

9. © IBM Corporation
Recursos Cloud SoftLayer
Portal
API
Network
Segurança
Instâncias
Storage
Aplicações
Alta Performance
Triple Network (Public, Private e Management)
Única provedor de Cloud que fornecer rede TRIPLA.: PUBLIC, MANAGEMENT E PRIVATE.
São redes distintas, redudantes e com alta performance.
Private Network
Comunicação entre recursos computacionais de DataCenters SoftLayer(INBOUND TRAFFIC)
NÃO HÁ LIMITE (GB/TB/PB) e NÃO HÁ CUSTO ($0.00);
Database Server
São Paulo - Brasil
Private
Network
Database Server
Paris - França
Site Principal
= 10 TB
DR
= 10 TB

10. © IBM Corporation
Recursos Cloud SoftLayer
Portal
API
Network
Segurança
Instâncias
Storage
Aplicações
Alta Performance
Triple Network (Public, Private e Management)
Única provedor de Cloud que fornecer rede TRIPLA.: PUBLIC, MANAGEMENT E PRIVATE.
São redes distintas, redudantes e com alta performance.
Public Network
Comunicação entre DataCenters SoftLayer e Internet (OUTBOUND TRAFFIC)
FRANQUIA MENSAL VIRTUAL MACHINE = 250 GB / MÊS / POR SERVIDOR
BARE METAL = 500 GB / MES / POR SERVIDOR
São Paulo SL - Brasil
Public
Network
On Premises
DataCenter Cloud
= 250 GB In House
= 250 GB
Internet

11. © IBM Corporation
Recursos Cloud SoftLayer
Portal
API
Network
Segurança
Instâncias
Storage
Aplicações
Flexibilidade
Triple Network (Public, Private e Management)
Usuários
Firewall
Internet
Site to Site - VPN
Internet
Public
Network
Private
Network
VPN
DIRECT LINK
TI
Management
VPN
São Paulo - Brasil
Servidores
Bare Metal
Servidores
Virtuais
Suporte nativo de IPv4 e IPv6 ;
Escolha da velocidade para cada servidor;
10 Mbps 1 Gbps
100 Mbps 10 Gbps
Flexibilidade para Network:
Direct Link ou VPN
Network Appliances
Load Balancing
Domain Services

12. © IBM Corporation
Recursos Cloud SoftLayer
Portal
API
Network
Segurança
Instâncias
Storage
Aplicações
Controle
Segurança
Firewall de Borda
SoftLayer entrega sem custo!
Proteção contra ataques DDOS;
Firewall Sistema Operacional
McAfee Virus Scan
Anti-virus, Anti-spyware, Firewall e Intrusion Prevention;
Nessus Vulnerability Scanner
Automatizado, anti-vulnerabilidade e scanner no servidor ;
Windows Firewall e / ou Linux Firewall
Firewall para Servidores
Hardware Dedicated, HA, Fortigate Appliance;

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Alta Performance
Instânciais Virtuais e Bare Metal
Sistema
Operacional
32 ou 64 bits
Windows ou Linux
Virtualizadores
VMWare ESXi Hyper - V
Citrix Xen Server
Parallels
Banco de Dados
SQL NoSQL
MS SQL Server MongoDB
MySQL Riak
Servidores Virtuais
Ambiente Multi – Tenant;
Configurar CPU, Memória e Disco (Local ou SAN);
Não há OVERSUBSCRIPTION;
Auto Scale;
Deploy em REAL TIME (de 1 a 5 minutos);
OUTBOUND 250 GB (MÊS)
Bare Metal
Servidores dedicados com desempenho otimizado;
Configurações de CPU e Memória e Disco SAS, SATA e
SSD e RAID;
Deploy on Demand (de 1 a 4 horas);
OUTBOUND 500 GB (MÊS)
Recursos Cloud SoftLayer
Portal
API
Network
Segurança
Instâncias
Storage
Aplicações

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Recursos Cloud SoftLayer
Portal
API
Network
Segurança
Instâncias
Storage
Aplicações
Alta Performance
Storage (SAN/NAS/Performance/Object)
Dispositivo de storage que serão montados como
drives nas instâncias físicas ou virtuais;
Armazenamento ELÁSTICO e com PERFORMANCE.
Escolha do TAMANHO e do número de IOPS.
SAN NAS
Repósitorio para inserção dos dados / conteúdo;
Storage ilimitado para objetos estáticos de todos os tipos;
Cada objeto poderá ter até 5 TB;
Padrão aberto – Open Stack;
Redundância;
Object Storage
Custo de U$0.04
por GB/mês
SAN / NAS

15. © IBM Corporation
Recursos Cloud SoftLayer
Portal
API
Network
Segurança
Instâncias
Storage
Aplicações
Flexibilidade
Aplicações e parceiros Cloud IBM

16. © IBM Corporation
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India
China
Tokyo
Hong Kong
Singapore
Melbourne
Seattle
San Jose
Los Angeles
Mexico City
Denver
Chicago
Dallas
Houston
Toronto
Montreal
BRAZIL
New York City
Washington D.C.
Miami
London Frankfurt
Amsterdam
Paris
Sydney
Atlanta
DATA CENTER & NETWORK POINT OF PRESENCE
NETWORK POINT OF PRESENCE
Japão
IPv4/IPv6 dual stack
Global DNS
Global DDOS Mitigation
Global Internet Exchanges & Peering
Data Centers  28 in 2015
$1B in new investment

17. © IBM Corporation
O porque :
Cloud IBM SoftLayer ?
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 Solução baseada em padrões abertos de Cloud.
 Bare - Metal
 Maior performance de I/O, sem custo atrelado.
 Instâncias Virtuais - Não há OVER SUBSCRIPTION.
 Portal Unificado.
 Maior número de APIs (>3000).
 Arquitetura tripla de rede (pública, privada e de gerenciamento).
 Rede privada de conexão entre os DCs sem custo de utilização.
 Rede Publica (Outbound) com 250 GB e/ou 500GB agregado as instâncias.
 SLA de 100% para rede (pública e privada) e para o portal do Cliente.
 Suporte 24x7x365 sem custo adicional (chat / fone / ticket).

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21. © IBM Corporation‹#›
Introducing Codename: BlueMix
A New Composable Environment for the
Cloud
BlueMix
 Run apps in any language
 Built on open standards
 Provides integration services to systems of
record
 Designed for mobile and
social app development
 Provides DevOps services for a full integrated
developer experience
Integrated FlexibleOpen
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Open Beta

22. © IBM Corporation‹#›
Founding Members:
http://cloudfoundry.org
Cloud Foundry is the industry’s Open PaaS and
provides a choice of clouds, frameworks and
application services
BlueMix is based on Cloud Foundry - IBM is a founding member of the
Cloud Foundry Foundation
Key part of IBM’s $1B investment into Composable
Services, Cloud OE and BlueMix. As strategic to IBM
and the IT industry as OpenStack, Linux, Apache
and similar open initiatives.
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BlueMix: A Development Environment for the Cloud
Delivering a Composable Services development environment
Run Your Apps
The developer can chose any language runtime or bring their own.
Just upload your code and go.
DevOps
Development, testing, monitoring, deployment and logging
tools allow the developer to run the entire application
APIs and Services
A catalog of open source, IBM and third party APIs services
allow a developer to stitch together an application in minutes.
Cloud Integration
Build hybrid environments. Connect to on-premises systems of
record plus other public and private clouds. Expose your own APIs
to your developers.
Extend SaaS Apps
Drop in SaaS App SDKs and extend to new use cases (e.g,.
Mobile, Analytics, Web)

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BlueMix: Going beyond a development environment
...Businesses can react quickly to test new markets
and deliver accelerated business value
JavaDevOps Services IBM Application
Performance Management
IBM WebSphere
eXtreme Scale
Mobile
DB
Continuous optimization to drive better business outcomes
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BlueMix: Run Your Apps, Any Language
Upload your code and run your application in seconds.

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BlueMix contains value-add Services
Data api + app management
+ quality assurance
From in-memory data store to
predictive analytics
Integrated developer experience
for mobile and cloud apps
Access to systems of records and
enterprise data
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Investment Areas – How we will expand BlueMix
Domain-specific curated bundles of services targeted toward business problems
Application
Services
Integration
Big Data
Internet
of Things
Security
DevOps
Data Management
Commerce
MarketingWatson
Analytics
Mobile

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BlueMix Evolution of Services during 2014
Current or New IBM Services in 2014
Mobile
Web & App
Services
Integration
Big Data
Internet
of Things
Security
DevOps
Data Management
Commerce
MarketingWatson
Analytics
 Push Notification
 Cloud Code
 Mobile Data API
 Mobile App Management
 Mobile Quality Assurance
• Twilio (Partner)
• Mobile Data Sync
• Geo Location
 Integration Service
 Secure Connector
 Private API Catalog
 Data Mapper
 MapReduce
 BLU Acceleration
 SQL Database
 JSON Database
 MongoDB (C)
 MySQL (C)
 PostgreSQL (C)
 Cloudant
 JazzHhub
 App Performance Monitoring
• Built-in GIT
• Built-in Web IDE
 SSO & Login
 Data Cache
 Session Cache
 Elastic MQ
 Rules
 Log Analysis
 Redis (C)
 RabbitMQ (C)
Run-Times
Liberty for Java™
Node.js
•Ruby (C)
•PHP (C)
• Charts & Reports
• IOT Services

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Cloud Platform Services in BlueMix today
IBM, Open Source and Third Party APIs
Mobile App
Management
DevOps
Java Liberty Ruby on RailsNode.js “Bring Your Own
Buildpack”
IBM Relational
Database
IBM JSON
Database
Mongo DB PostgreSQL Mobile
Data
Mobile
Sync
Data
Management
Services
MQTTCloudCode Mobile App
Mgmt
Mobile
Services
Mobile Quality
Assurance
BLU Data
Warehouse
MySQL
Twilio
Data Cache Session Cache Elastic MQ
Web & App
Application
Decision SSO Redis
MapReduce
RabbitMQ Log Analysis
Historian
Internet Of Things
Push
Runtimes

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Updated xx-xx-12
Where to leverage BlueMix:
Rapid prototyping of composable applications
 Wants flexibility in language runtimes
 Familiar with web/browser based tooling
 Priority is getting code up and running as
quickly as possible
 Looking for a rich set of development
services, including: database, messaging,
analytics, and mobile
 Interested in the community and participation
levels
 Robust DevOps application lifecycle
management tooling and pattern based
deployment automation
How to identify: BlueMix

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Updated xx-xx-12
Where to leverage BlueMix:
Process oriented, large teams that need quick time to value
 Focus is on process and tooling
 Ease of use
 Quick time to value
 Need version control, requirements
management, task listing, bug tracking
 Open source and standards based tooling is
preferred
 Wants to get away from fragmented point
solutions
 Does not need heavy application or
operations services
 Prototyping, “what if”, fast fail
 Experience with traditional/existing
architecture approaches
How to identify: JazzHub

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Updated xx-xx-12
Where to leverage BlueMix:
Optimizing Existing Application Architectures
 Lots of experience with existing architectures
and existing applications
 Familiar with Java and Eclipse
 Want to optimize their specific development
environment
 Middleware stack will tend to be IBM-centric
 Needs to accelerate application delivery and a
smooth transition of code from
dev > test > production
 Looking for rapid deployment of development
and test environments with tooling and data
How to identify: PureApplication

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Call to Action – ask your client to join the BlueMix Beta
http://www.bluemix.net/Sign up at:
Share with your client
BlueMix
IBM Redbooks® Point-of-
View publication
http://www.redbooks.ibm.com/redpapers/pdfs/redp5011

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How to progress BlueMix opportunities with your clients if they are not
ready for the beta immediately
Beta or Project
Proposal
Identify Usage
Characteristics
Pov Discussion and
Paper
Deep
Dive/Demo
 Identify business
needs
 Identify tooling based
on usage
characteristics
 Provide IBM BlueMix
PoV paper to client
 Have PoV discussion
with key stakeholders
and influencers
 Deep dive with SME
 Define use cases
 Demo
 Propose BlueMix beta
 Submit project
proposal to the client

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Thiago Viola
Cloud Services Sales Manager
SoftLayer Subject Matter Expert
Tviola@br.ibm.com
Thiagoviola.wordpress.com
https://br.linkedin.com/in/thiagoviola
http://www.slideshare.net/ThiagoViola
+55 11 9 9619 4135
Obrigado !
IBM Cloud
Computing Services