Saiba como criar sua plataforma de E-Commerce na Cloud IBM SoftLayer.

1. © IBM Corporation‹#›
Presented by:
Thiago Viola
CloudServicesSalesManager
SoftLayerSubjectMatterExpert
Tviola@br.ibm.com
Thiagoviola.wordpress.com
IBM Cloud Computing Services
Construa seu E – Commerce
Cloud IBM – for a new experience
Dezembro – 2015

2. © IBM Corporation 2
O Que é E-Commerce ?
O e-commerce, que em português significa comércio
eletrônico, é uma modalidade de comércio que realiza
suas transações financeiras por meio de dispositivos e
plataformas eletrônicas, como computadores e
celulares. Um exemplo deste tipo de comércio é
comprar ou vender produtos em lojas virtuais.
250M
Users connected to the
Internet by mobile.
1.35 mobile connections by Brazilian!
61%of Mobile Projects are being
paid and delivered out of IT.

3. © IBM Corporation 3
http://www.profissionaldeecommerce.com.br/e-bit-numeros-do-e-commerce-no-brasil/
A Black Friday foi um sucesso absoluto no Brasil.
Registrou faturamento de R$ 1,6 bilhão no e-
commerce, superou 2,2 milhões de pedidos,
atingiu um tíquete médio de R$ 522 e contabilizou
mais de 1,2 milhão de consumidores únicos.
Crescimento do E-Commerce

4. © IBM Corporation 4
On Demand provisionamento;
Sem multas de rescisão;
Pague apenas pelo uso;
Totalmente Escalável;
Estrutura Elástica;
Alta Performance garantida;
Porque Cloud para E-Commerce ?

5. © IBM Corporation 5
http://www.williamscommerce.com/blog/cost-comparison-ibm-softlayer-
microsoft-azzure-amazon-ec2-google-cloud-rackspace-cloud/
Como criar um E-Commerce ?

6. © IBM Corporation
text

7. © IBM Corporation 7
Adquirida pela IBM em Julho/13. 22.000 clientes. Mais de 250.000 servidores
(físicos/virtuais) entregues como serviço.
Empresa líder de cloud computing 26 Data Centers pelo Mundo.
32 PoPs.
www.SoftLayer.com

8. © IBM Corporation 8
Servidores Bare-Metal
Único provedor de Cloud que provê essa tecnologia
Servidores dedicados com alta performance;
Configurações de CPU e Memória e Disco SAS, SATA e SSD e RAID;
Deploy on Demand (de 20 a 30 minutos);
OUTBOUND 500 GB (MÊS)
Equipamentos entregues com
rede proprietária
(Tripe Network)
Arquitetura unificada e gerenciamento
por uma única console.
Serviços entregues como serviço sob
arquitetura com integrações através de
+ de 3.000 APIs
Servidores Virtuais
Ambiente Multi – Tenant;
Configurar CPU, Memória e Disco (Local ou SAN);
Não há OVERSUBSCRIPTION;
Auto Scale;
Deploy em REAL TIME (de 1 a 5 minutos);
OUTBOUND 250 GB (MÊS)
Self Service
Alta flexibilidade
Modelo Pay-as-you-Go
Completo controle, acesso e visibilidade
Controle
Flexível
Performance

9. © IBM Corporation
text
Slide - 9
Firewall
External Edge Protection from dedicated or
shared Fortigate firewall appliances.
Componentes para a E-Commerce

10. © IBM Corporation
text
Slide - 10
Firewall
External Edge Protection from dedicated or
shared Fortigate firewall appliances.
Load Balancer
External Traffic Balancing globally or locally with
Citrix Netscaler devices.
Componentes para a E-Commerce

11. © IBM Corporation
text
Slide - 11
Firewall
External Edge Protection from dedicated or
shared Fortigate firewall appliances.
Load Balancer
External Traffic Balancing globally or locally with
Citrix Netscaler devices.
Internal Router & Firewall
Internal Traffic Segregation using Brocade’s Vyatta
routing virtual machine.
Componentes para a E-Commerce

12. © IBM Corporation
text
Slide - 12
Firewall
External Edge Protection from dedicated or
shared Fortigate firewall appliances.
Load Balancer
External Traffic Balancing globally or locally with
Citrix Netscaler devices.
Internal Router & Firewall
Internal Traffic Segregation using Brocade’s Vyatta
routing virtual machine.
Virtual Machine
An Hourly or a Monthly virtual server/machine
on a Shared Underlying Piece of Tin
Componentes para a E-Commerce

13. © IBM Corporation
text
Slide - 13
Firewall
External Edge Protection from dedicated or
shared Fortigate firewall appliances.
Load Balancer
External Traffic Balancing globally or locally with
Citrix Netscaler devices.
Internal Router & Firewall
Internal Traffic Segregation using Brocade’s Vyatta
routing virtual machine.
Virtual Machine
An Hourly or a Monthly virtual server/machine
on a Shared Underlying Piece of Tin
Bare Metal Machine
An Hourly or a Monthly full server on a
Dedicated Piece of Tin
Componentes para a E-Commerce

14. © IBM Corporation
text
Slide - 14
Firewall
External Edge Protection from dedicated or
shared Fortigate firewall appliances.
Load Balancer
External Traffic Balancing globally or locally with
Citrix Netscaler devices.
Internal Router & Firewall
Internal Traffic Segregation using Brocade’s Vyatta
routing virtual machine.
Virtual Machine
An Hourly or a Monthly virtual server/machine
on a Shared Underlying Piece of Tin
Bare Metal Machine
An Hourly or a Monthly full server on a
Dedicated Piece of Tin
Our Public and Private networks.
Public
Private
Componentes para a E-Commerce

15. © IBM Corporation
text
Slide - 15
Firewall
External Edge Protection from dedicated or
shared Fortigate firewall appliances.
Load Balancer
External Traffic Balancing globally or locally with
Citrix Netscaler devices.
Internal Router & Firewall
Internal Traffic Segregation using Brocade’s Vyatta
routing virtual machine.
Virtual Machine
An Hourly or a Monthly virtual server/machine
on a Shared Underlying Piece of Tin
Bare Metal Machine
An Hourly or a Monthly full server on a
Dedicated Piece of Tin
Storage Machine
Monthly Dedicated QuantaStor storage server. A
bare metal machine with the OSNEXUS operating
system.
Our Public and Private networks.
Public
Private
Componentes para a E-Commerce

16. © IBM Corporation
text
Slide - 16
Firewall
External Edge Protection from dedicated or
shared Fortigate firewall appliances.
Load Balancer
External Traffic Balancing globally or locally with
Citrix Netscaler devices.
Internal Router & Firewall
Internal Traffic Segregation using Brocade’s Vyatta
routing virtual machine.
Virtual Machine
An Hourly or a Monthly virtual server/machine
on a Shared Underlying Piece of Tin
Bare Metal Machine
An Hourly or a Monthly full server on a
Dedicated Piece of Tin
Storage Machine
Monthly Dedicated QuantaStor storage server. A
bare metal machine with the OSNEXUS operating
system.
Endurance or Performance
Block Storage
Block Storage (iSCSI) delivered from our pre-built and
optimized SAN storage.
Our Public and Private networks.
Public
Private
Componentes para a E-Commerce

17. © IBM Corporation
text
Slide - 17
Firewall
External Edge Protection from dedicated or
shared Fortigate firewall appliances.
Load Balancer
External Traffic Balancing globally or locally with
Citrix Netscaler devices.
Internal Router & Firewall
Internal Traffic Segregation using Brocade’s Vyatta
routing virtual machine.
Virtual Machine
An Hourly or a Monthly virtual server/machine
on a Shared Underlying Piece of Tin
Bare Metal Machine
An Hourly or a Monthly full server on a
Dedicated Piece of Tin
Storage Machine
Monthly Dedicated QuantaStor storage server. A
bare metal machine with the OSNEXUS operating
system.
Endurance or Performance
Block Storage
Block Storage (iSCSI) delivered from our pre-built and
optimized SAN storage.
Endurance or Performance
File Storage
File Storage (NFS/CIFS) delivered from our pre-
built and optimized SAN storage.
Our Public and Private networks.
Public
Private
Componentes para a E-Commerce

18. © IBM Corporation
text
Slide - 18
Firewall
External Edge Protection from dedicated or
shared Fortigate firewall appliances.
Load Balancer
External Traffic Balancing globally or locally with
Citrix Netscaler devices.
Internal Router & Firewall
Internal Traffic Segregation using Brocade’s Vyatta
routing virtual machine.
Virtual Machine
An Hourly or a Monthly virtual server/machine
on a Shared Underlying Piece of Tin
Bare Metal Machine
An Hourly or a Monthly full server on a
Dedicated Piece of Tin
Storage Machine
Monthly Dedicated QuantaStor storage server. A
bare metal machine with the OSNEXUS operating
system.
Endurance or Performance
Block Storage
Block Storage (iSCSI) delivered from our pre-built and
optimized SAN storage.
Endurance or Performance
File Storage
File Storage (NFS/CIFS) delivered from our pre-
built and optimized SAN storage.
Object Storage / CDN
Cost effective file storage – low speed but very
high durability and securely Internet accessible
for sFTP transfers.
Our Public and Private networks.
Public
Private
Componentes para a E-Commerce

19. © IBM Corporation
text Secure Highly Available Scaling Cloud
Arquitetura E-Commerce na Cloud IBM SoftLayer

20. © IBM Corporation
text Secure Highly Available Scaling Cloud
Firewall
Global Load Balancer
Arquitetura E-Commerce na Cloud IBM SoftLayer

21. © IBM Corporation
text Secure Highly Available Scaling Cloud
Firewall
Global Load Balancer
Customers Public (Internet facing) Network
Virtual Server
Proxies
Proxies
Arquitetura E-Commerce na Cloud IBM SoftLayer

22. © IBM Corporation
text Secure Highly Available Scaling Cloud
Firewall
Global Load Balancer
Load Balancer
Internal Router
Customers Private Secure Network
Routing & Load
Routing & Load
Customers Public (Internet facing) Network
Virtual Server
Proxies
Proxies
Arquitetura E-Commerce na Cloud IBM SoftLayer

23. © IBM Corporation
text Secure Highly Available Scaling Cloud
AppWeb
AppWeb
Firewall
Global Load Balancer / CDN
Load Balancer
Internal Router
Customers Private Secure Network
Routing & Load
Routing & Load
Customers Public (Internet facing) Network
Virtual Server
Proxies
Proxies
Arquitetura E-Commerce na Cloud IBM SoftLayer

24. © IBM Corporation
text Secure Highly Available Scaling Cloud
AppWeb
AppWeb
On-Demand Virtual Server
Firewall
Global Load Balancer
Load Balancer
Internal Router
Customers Private Secure Network
Routing & Load
Routing & Load
Customers Public (Internet facing) Network
Virtual Server
Proxies
Proxies
Arquitetura E-Commerce na Cloud IBM SoftLayer

25. © IBM Corporation
text Secure Highly Available Scaling Cloud
Auto-Scaling Group
AppWeb
AppWeb
On-Demand Virtual Server
Firewall
Global Load Balancer
Load Balancer
Internal Router
Customers Private Secure Network
Routing & Load
Routing & Load
Customers Public (Internet facing) Network
Virtual Server
Proxies
Proxies
Arquitetura E-Commerce na Cloud IBM SoftLayer

26. © IBM Corporation
text Secure Highly Available Scaling Cloud
Auto-Scaling Group
AppWeb
AppWeb
On-Demand Virtual Server
Public Traffic Flows
Private Traffic Flows
Firewall
Global Load Balancer
Load Balancer
Internal Router
Customers Private Secure Network
Routing & Load
Routing & Load
Customers Public (Internet facing) Network
Virtual Server
Proxies
Proxies
Arquitetura E-Commerce na Cloud IBM SoftLayer

27. © IBM Corporation
text Secure Highly Available Scaling Cloud
London
Amsterdam
Physical Location within SoftLayer Environment
Auto-Scaling Group
AppWeb
AppWeb
On-Demand Virtual Server
Public Traffic Flows
Private Traffic Flows
Firewall
Global Load Balancer
Load Balancer
Internal Router
Customers Private Secure Network
Routing & Load
Routing & Load
Customers Public (Internet facing) Network
Virtual Server
Proxies
Proxies
Arquitetura E-Commerce na Cloud IBM SoftLayer

28. © IBM Corporation
text Secure Highly Available Scaling Cloud
Private Cloud
Customer Private Cloud
London
Amsterdam
Physical Location within SoftLayer Environment
Auto-Scaling Group
AppWeb
AppWeb
On-Demand Virtual Server
Public Traffic Flows
Private Traffic Flows
Firewall
Global Load Balancer
Load Balancer
Internal Router
Customers Private Secure Network
Routing & Load
Routing & Load
Customers Public (Internet facing) Network
Virtual Server
Proxies
Proxies
Arquitetura E-Commerce na Cloud IBM SoftLayer

29. © IBM Corporation
text Secure Highly Available Scaling Cloud
SoftLayer Environment
The SoftLayer Environment
Private Cloud
Customer Private Cloud
London
Amsterdam
Physical Location within SoftLayer Environment
Auto-Scaling Group
AppWeb
AppWeb
On-Demand Virtual Server
Public Traffic Flows
Private Traffic Flows
Firewall
Global Load Balancer
Load Balancer
Internal Router
Customers Private Secure Network
Routing & Load
Routing & Load
Customers Public (Internet facing) Network
Virtual Server
Proxies
Proxies
Arquitetura E-Commerce na Cloud IBM SoftLayer

30. © IBM Corporation
text Secure Highly Available Scaling Cloud
SoftLayer Environment
The SoftLayer Environment
Private Cloud
Customer Private Cloud
London
Amsterdam
Physical Location within SoftLayer Environment
Our customer
Auto-Scaling Group
AppWeb
AppWeb
On-Demand Virtual Server
Public Traffic Flows
Private Traffic Flows
Firewall
Global Load Balancer
Load Balancer
Internal Router
Customers Private Secure Network
Routing & Load
Routing & Load
Customers Public (Internet facing) Network
Virtual Server
Proxies
Proxies
Arquitetura E-Commerce na Cloud IBM SoftLayer

31. © IBM Corporation 31
Escolha a Cloud IBM SoftLayer para E-Commerce!

32. © IBM Corporation 32
Clientes SoftLayer E-Commerce

33. © IBM Corporation‹#›© IBM Corporation 33
Thiago Viola
Cloud Services Sales Manager
SoftLayer Subject Matter Expert
Tviola@br.ibm.com
Thiagoviola.wordpress.com
https://br.linkedin.com/in/thiagoviola
http://www.slideshare.net/ThiagoViola
+55 11 9 9619 4135
Obrigado !
IBM Cloud
Computing Services