Fuller app analytics report for mwc 2013

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Fuller a réalisé une infographie intitulée « App analytics report for MWC » qui représente les différentes profils de mobinautes japonais dans une segmentation en 3 catégories : Gamer, Sociale et Geek. Retrouvez cette infographie sur mon blog : http://marketing-webmobile.fr/2013/02/au-coeur-de-levenement-de-lannee-mobile-mobile-world-congress-2013/

Technology

App App App App App App App App

App App App App App App App App

App App App App App App App App

App App App App App App App App

App App App App App App App App

App App App App App App App App

App App App App App App App App

App App App App App App App App

App App App App
24
App App App App

TOOLS GAMES COMMUNICATION LIFESTYLE PHOTOGRAPHY SOCIAL

App App App App App App App App

App App App App App App App App

App App App App App App App App

①
JAPANESE SMARTPHONE TREND

2009 2017

3% 68%

The expected smartphone users by 2017 is 70% of population.

②
JAPAN OVERTAKES U.S.A

No,1

Revenues
Jan Feb Mar Apr May Jun Jul Aug Sep Oct

Japan surpassed USA revenue on googleplay market in Oct. 2012

③
HOW MANY APPS DO YOU HAVE?

Average 36 Apps

App App App App App App App App App

App App App App App App App App App

App App App App App App App App App

App App App App App App App App App

In Japan,people install 36 apps on average.

④
EVERYONE HAS MANY TOOLS & GAMES
No.1 App App App App App App App App App
TOOLS

No.2 App App App App App
GAMES

No.3 App App App
COMMUNICATION

No.4 24
App App App
LIFESTYLE

No.5 App App
PHOTOGRAPHY

No.6 App App
SOCIAL

In terms of categories, the apps users have the most are tools.

⑤
MONTHLY INSTALL & INSTALL

1 31
Install Uninstall

3.5 Apps App
App App App App
3.0 Apps
App App App App App App

People install and uninstall 3 apps each during one month.

⑥
DAILY USE APPS

6 Apps
App App App

App App App

App App App

App App App

App App App App App App

People have 36 apps on average but they just use 6 apps in a day.

⑦
APP PEAK TIME

10 p.m.
Lunch
App App App

App App App

App App App
6:00 9:00 12:00 15:00 18:00 21:00 24:00
App App App

People use apps more as the night leads on. Especially around 10 p.m.

⑧
DIFFERENCE IN DEVICE SIZE
Large Display

Small Display

3.7 inch and under 4.7 inch and more
Average Average Average

33 Apps
36 Apps
39 Apps

The bigger device people have, the more apps they have.

⑨
DIFFERENCE IN DEVICE SIZE
Large Display

Small Display

COMIC

11.7 % 37.3%
Comic apps and travel ones which use a map are used on big device.

⑩
DIFFERENCE IN DEVICE SIZE
Large Display

Small Display

FITNESS

34.3 % 22.9 %

Game apps and ﬁtness ones are used on small device.

⑪
MAKE USERS DEVIDED INTO 4 TYPES

PHONE USERS

CASUAL GAMER SOCIABLE GEEK

⑫
Twitter or Facebook
HOW MANY TIMES
DO YOU USE A DAY?

or
GAMER GEEK

7 TIMES/DAY 2 TIMES/DAY

1 TIMES/DAY 5 TIMES/DAY
Gamers check Facebook more than Twitter as opposed to geeks.

⑬
WHO LIKES PHOTOGRAPHY?

PHOTOGRAPHY
GAMER SOCIABLE

14.0 % 34.2 %
Sociable users check Photography apps more than other users

GAMER SOCIABLE GEEK

HOW MANY APPS GAMERS AND GEEKS HAVE MANY APPS THAN SOCIABLE PEOPLE.
DO YOU HAVE?

41 40 43
App App App App App App App App App App App App App App App App App App App App App App App App App App App App App

App App App App App App App App App App App App App App App App App App App App App App App App App App App App

App App App App App App App App App App App App App App App App App App App App App App App App App App App App

APPS APPS APPS
App App App
App App App App App App App App App App App App App App App App App App App App App App App App

App App App App App App App App App App App App App App App App App App App App App App App App

WHAT TIME DO YOU
USE APPS? THERE IS A BIG DIFFERENCE IN TIME SPENT ON APPS.

19:00-21:00 6:00-7:00

23:00-24:00 21:00-23:00 8:00-23:00

HOW MANY TIMES
DO YOU USE A DAY?
GAMERS LIKE FACEBOOK THAN TWITTER AS OPPOSED TO GEEKS.
2 TIMES/DAY 14 TIMES/DAY TIMES/DAY

5 TIMES/DAY TIMES/DAY 1 TIMES/DAY

HOW MANY TIMES
DO YOU USE A DAY?
GAMERS LIKE FACEBOOK THAN TWITTER AS OPPOSED TO GEEKS.
14.0% 34.2% 26.7%
PHOTOGRAPHY

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Fuller app analytics report for mwc 2013

1. App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App 24 App App App App TOOLS GAMES COMMUNICATION LIFESTYLE PHOTOGRAPHY SOCIAL App App App App App App App App App App App App App App App App App App App App App App App App

2. ① JAPANESE SMARTPHONE TREND 2009 2017 3% 68% The expected smartphone users by 2017 is 70% of population.

3. ② JAPAN OVERTAKES U.S.A No,1 Revenues Jan Feb Mar Apr May Jun Jul Aug Sep Oct Japan surpassed USA revenue on googleplay market in Oct. 2012

4. ③ HOW MANY APPS DO YOU HAVE? Average 36 Apps App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App In Japan,people install 36 apps on average.

5. ④ EVERYONE HAS MANY TOOLS & GAMES No.1 App App App App App App App App App TOOLS No.2 App App App App App GAMES No.3 App App App COMMUNICATION No.4 24 App App App LIFESTYLE No.5 App App PHOTOGRAPHY No.6 App App SOCIAL In terms of categories, the apps users have the most are tools.

6. ⑤ MONTHLY INSTALL & INSTALL 1 31 Install Uninstall 3.5 Apps App App App App App 3.0 Apps App App App App App App People install and uninstall 3 apps each during one month.

7. ⑥ DAILY USE APPS 6 Apps App App App App App App App App App App App App App App App App App App People have 36 apps on average but they just use 6 apps in a day.

8. ⑦ APP PEAK TIME 10 p.m. Lunch App App App App App App App App App 6:00 9:00 12:00 15:00 18:00 21:00 24:00 App App App People use apps more as the night leads on. Especially around 10 p.m.

9. ⑧ DIFFERENCE IN DEVICE SIZE Large Display Small Display 3.7 inch and under 4.7 inch and more Average Average Average 33 Apps 36 Apps 39 Apps The bigger device people have, the more apps they have.

10. ⑨ DIFFERENCE IN DEVICE SIZE Large Display Small Display COMIC 11.7 % 37.3% Comic apps and travel ones which use a map are used on big device.

11. ⑩ DIFFERENCE IN DEVICE SIZE Large Display Small Display FITNESS 34.3 % 22.9 % Game apps and ﬁtness ones are used on small device.

12. ⑪ MAKE USERS DEVIDED INTO 4 TYPES PHONE USERS CASUAL GAMER SOCIABLE GEEK

13. ⑫ Twitter or Facebook HOW MANY TIMES DO YOU USE A DAY? or GAMER GEEK 7 TIMES/DAY 2 TIMES/DAY 1 TIMES/DAY 5 TIMES/DAY Gamers check Facebook more than Twitter as opposed to geeks.

14. ⑬ WHO LIKES PHOTOGRAPHY? PHOTOGRAPHY GAMER SOCIABLE 14.0 % 34.2 % Sociable users check Photography apps more than other users

15. GAMER SOCIABLE GEEK HOW MANY APPS GAMERS AND GEEKS HAVE MANY APPS THAN SOCIABLE PEOPLE. DO YOU HAVE? 41 40 43 App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App APPS APPS APPS App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App WHAT TIME DO YOU USE APPS? THERE IS A BIG DIFFERENCE IN TIME SPENT ON APPS. 19:00-21:00 6:00-7:00 23:00-24:00 21:00-23:00 8:00-23:00 HOW MANY TIMES DO YOU USE A DAY? GAMERS LIKE FACEBOOK THAN TWITTER AS OPPOSED TO GEEKS. 2 TIMES/DAY 14 TIMES/DAY TIMES/DAY 5 TIMES/DAY TIMES/DAY 1 TIMES/DAY HOW MANY TIMES DO YOU USE A DAY? GAMERS LIKE FACEBOOK THAN TWITTER AS OPPOSED TO GEEKS. 14.0% 34.2% 26.7% PHOTOGRAPHY

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Fuller app analytics report for mwc 2013