At ThingsCon Amsterdam Wouter Reeskamp presented on the work of Studio Sophisti in the workshop Internet of Toys (The Design of a Playful Internet of Things)

1. studiosophisti
connec ted produc t design

2. studiosophisti
connec ted produc t design
since 2007amsterdam

6. connected toys

11. 100 mm
100 mm
70 mm
60 mm
40 mm
60 mm

13. pivot

22. pivot

28. Challenges of connecting toys
Selecting the best technology to connect
Integrating sufficient battery life
Dealing with partners stonewalling hard- and software
Realising that toy market and industry is very price sensitive and conservative
Creating enough value right out of the box

29. Learnings of connecting toys
Electronics and software of a toy are too important to leave up to engineers alone
Price and costs of a toy is too important to leave up to business developers
Packaging of a toy is too important to leave up to marketeers
Build, test and demo
Pivot

30. studiosophisti
connec ted produc t design