December2015, Berlin

1. 1
1
Leverage reviews for ASO
@Thomasbcn

2. 2
2
@Thomasbcn

3. 3
3
http://blog.appbot.co/app-marketing-review-secret-sauce/

4. 4
4
Why
How
“The secret is in the stars”
Pix © Apptentive
http://www.slideshare.net/ThomasBCN/asobarcamp-2-ratings-and-reviews-aso-impact-and-leverage

5. 5
5
ASO Reviews impact
Ranking algorithm (SEO)
User perception (CRO)

6. 6
6
Users are radical…
52% post only positive
5% post only negative
http://techcrunch.com/2012/10/05/apple-app-store-reviews-reviewers-bias-positive/
Problems with App Store reviews

7. 7
7
… and irrational

8. 8
8
4,5 average
= 7 ***** for each 1 *
Goal #1: avoid 1 star reviews

9. 9
9
https://dancounsell.com/articles/the-problem-with-app-store-reviews
http://thenextweb.com/apple/2012/06/22/its-time-for-apple-to-allow-developers-to-respond-to-app-store-reviews/
One way communication (iOS)

10. 10
10

11. 11
11
http://info.apptentive.com/app-store-ratings-and-reviews
http://www.smartappmarketer.com/developers-struggle-get-app-ratings-reviews-apple-app-store/ /
Review process is painful

12. 12
12
How?
“The secret is in the stars”
Pix © Apptentive

13. 13
13
1. Beg?
http://www.loopinsight.com/2014/02/04/begging-for-app-ratings/

14. 14
14
2. Don’t intrude
http://www.marco.org/2014/12/05/how-overcast-asks-for-reviews

15. 15
15
3. Timing

16. 16
16
3. Timing
No sex on first date
Wait for a “aha moment”

17. 17
17
4. Integrate to limit intrusion

18. 18
18
5. Filter - basic

19. 19
19
5. Filter - advanced
https://medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca

20. 20
20
6. Answer / contact
https://medium.com/@bayramannakov/app-reviews-3-clever-ways-to-convert-negative-reviews-to-positive-5066c4dfb16b
Google Play answers
iOS: Convert negative reviews to positive

21. 21
21
7. Follow latest changes
http://www.androidpolice.com/2015/11/19/google-experiments-with-review-highlights-in-the-play-store/
http://www.androidpolice.com/2015/09/19/some-google-play-store-users-are-seeing-a-new-more-compact-layout-for-app-review-scores/

22. 22
22
The 8fit way
Find out 
go.8fit.com/twpin

23. 23
23
Black hat ASO?
https://www.simform.com/blog/top-ways-to-request-app-rating-and-review

24. 24
24
“Hard-working App Store ranking manipulation employee.” http://weibo.com/1652811601/C2Ac4hGw4?type=comment
Black hat ASO?

25. 25
25
http://zachwill.com/flappy-bird/
https://twitter.com/Thomasbcn/status/430336588426772480
http://www.bluecloudsolutions.com/blog/flappy-birds-smoke-mirrors-scamming-app-store
Black hat ASO?
Flappy bird: 700k US reviews in 30 days
Candy Crush: 400k US reviews in 18 months
45k CA reviews, top Apps with 5K

26. 26
26
… Neglect
… Interrupt
… Ask on first launch
… Ask for 5 stars
… Incentivize
… Buy/fake
@thomasbcn
… Ask
… At the right time, to the right users
… Monitor/listen
… Filter
… Answer
… Mine
… Update yourself
Cheatsheet: Reviews for ASO
Want more?
Even more?

27. 27
27
https://www.linkedin.com/pulse/aso-trick-one-talking-dennis-mink
Reviewers Lookalikes
Reviews hack-quisition…

28. 28
28
http://appbot.co

29. 29
29
http://appbot.co
https://launchkit.io/reviews/
https://tapstream.com/review-bar/
http://www.apptamin.com/blog/review-mining/
https://sensortower.com/blog/how-to-improve-the-user-experience-of-your-mobile-app-with-review-mining

30. 30
30
Pix © Appbot
@thomasbcn