SCM Symposium PPT Format Customer loyalty is predi
ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage
1. DOMAIN AUTHORITY + LINKING DOMAINS SNAPSHOT
Metric*
Vashi
(www.vashi.com)
77 Diamonds
(www.77diamonds.com)
Stevenstone
(www.stevenstone.co.uk)
Rare Pink
(www.rarepink.com)
Domain Authority 42 45 32 35
Referring Domains 520 744 204 143
Considering selected direct competitors, Vashi takes second place, both from the Domain Authority as well as Referring Domains
perspective. 77 Diamonds have highest metrics, although there is only a 3 point difference in DA value between them and Vashi.
* Both metrics were last updated in August 2015
How to make friends and
influence people
Ratings & Reviews:
ASO impact & leverage
Thomas Petit,
8fit
11. 10
10
Ranking algorithm
“Rating volume is perhaps the best indicator of ranks,
with a 29–40% correlation”, Alex Walz, Moz/Apptentive
“Ratings are more heavily weighted
in Google Play's algorithm”
“The higher an app is rated,
the less its rank it likely to move in a 24-hour period”
“The effect of reviews is more important than global
downloads to improve keyword ranking” @francescgo
https://moz.com/blog/app-store-rankings-formula-deconstructed-in-5-mad-science-experiments
19. 18
18
Users are radical
52% post only positive
5% post only negative
http://techcrunch.com/2012/10/05/apple-app-store-reviews-reviewers-bias-positive/
Problems with App Store reviews
40. 39
39
… Neglect
… Interrupt
… Ask on first launch
… Ask for 5 stars
… Incentivize
… Buy
@thomasbcn
… Ask, at the right time, to the right users
… Filter
… Monitor
… Answer
… Mine
… Listen