Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Product Marketing Lead, EMEA for Salesforce Marketing Cloud
Industry
Technology / Software / Internet
About
I've spent the majority of my career translating product value propositions into stories that gain customer's attention and relate to their business needs. I spend my days thinking about messaging, positioning, stories, content, insights and how to differentiate the products I own.
Yet stories and content and positioning aren't worth it unless they deliver results. A big focus for me is figuring out what works in product marketing to drive top of the funnel demand, pipe maturation, and helping get the sales guys over the line.
Why I love product marketing? You get to tell customer stories in the language of the customer, you get to interact and understand all facets of business, you get...
- Presentations
- Documents
- Infographics
LUMA's State of the State 2015 at DMS 15
LUMA Partners
•
8 years ago
Solution Marketing Course - Boston Startup School
Steve Robins
•
11 years ago
How to Use Content for eCommerce Marketing
HubSpot
•
11 years ago
E-commerce Landscape 2012
joshyang
•
12 years ago