Formula 1 racing is the most technologically advance and high profile sport on the planet. In a sport where every tenth of a second defines the defines the difference between winning and losing, the best use of the vast amount of data available is critical in the quest to win the world championship. Chris Thelwell describes his winning entry for The F1 Connectivity Innovation Prize, and how he took the timing data from the 1980s and transformed it to reach a new and untapped audience.

1. MAKE A
DIFFERENCE
@christhelwell

2. ACCESSIBLE DATA
IN FORMULA 1
Winner of the F1®
Connectivity Innovation Prize

3. ?
Who is the user?
What problem are we solving?
What does good look like?
Too open!

7. © F1

8. © Nan Palmero

12. 2 MILLION
Source: RNIB

13. Source: RNIB

14. 2 MILLION x F1

15. MAKE A
DIFFERENCE
@christhelwell

30. The race has
been red flagged
on lap 1
13:02 Lap 1

31. © gaco79
Hamilton is
catching Rosberg,
he’s now within
the DRS zone.
15:06 Lap 46
Rosberg has
slowed on track
in sector 1
15:07 Lap 47
lton has
the lead
Rosberg
ctor 1
47
The track
temperature has
risen by 1°
26°15:07 Lap 46
Rosberg has
slowed on track
in sector 1
15:07 Lap 47
lton has
the lead
Rosberg
ctor 1
47
The track
temperature has
risen by 1°
26°15:07 Lap 46
Rosberg has
slowed on track
in sector 1
15:07 Lap 47
lton has
the lead
Rosberg
ctor 1
47
lton has
the lead
Rosberg
ctor 1
47

32. © gaco79
Rosberg has
slowed on track
in sector 1
15:07 Lap 47
Hamilton has
taken the lead
from Rosberg
in sector 1
15:07 Lap 47
The wind is now
in a North West
direction
15:08 Lap 47
The
tem
risen
15:07 L
Rosberg has
slowed on track
in sector 1
15:07 Lap 47
Hamilton has
taken the lead
from Rosberg
in sector 1
15:07 Lap 47
The
tem
risen
15:07 L
Rosberg has
slowed on track
in sector 1
15:07 Lap 47
Hamilton has
taken the lead
from Rosberg
in sector 1
15:07 Lap 47
Hamilton has
taken the lead
from Rosberg
in sector 1
15:07 Lap 47

33. www.jamesallenonf1.com

34. AWESOME
@christhelwell

35. AWESOME
@christhelwell
!
BUT NOT
AWESOME
ENOUGH!

37. MAKE IT OPEN
& INCLUSIVE
@christhelwell

43. FINAL
THOUGHTS
@christhelwell

44. WALK IN YOUR
USER’S SHOES
@christhelwell

45. MAKE A REAL
DIFFERENCE
TO PEOPLE
@christhelwell

46. DISRUPT
YOURSELF
@christhelwell

47. MAKE A
DIFFERENCE
@christhelwell www.christhelwell.com