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INNOVATION
MUST
GROW UP
IOT
SMART DATA
UBIQUITOUS CLOUD
BIG BOX OF CREATIVE STUFF
3
Florence
100,000 PEOPLE
Millions of PEOPLE
1 PERSON
VANISHING
MOATS
Renewal in an Established Business and Product Portfolio
OPEN MARKETSBARRIER
FREE
MARKETS
Unprecedented
CREATIVE CAPACITY
Unprecedented
CREATIVE CAPACITY
COMPETITIVE
Product / Service Lifecycle
R&D Effort (invest)
Harvest Value
(return)
11
ThoughtWorks - Dan McClure 2015
12
Service Lifecycle
Invent
Obsolescence
Squeeze
Harvest
ThoughtWorks - Dan McClure 2015
13
INNOVATION NEEDS TO BE
14
INNOVATION IS
POSSIBLE INNOVATIONS
ThoughtWorks - Dan McClure 2015
ThoughtWorks - Dan McClure 2015
17
Product Lifecycle
Incremental
Optimization
Extend Profitability
and Product Life
DanMcClure-ThoughtWorks
1 - Small
Change
2 - Almost
Linear Impact
W. EDWARDS DEMING
ThoughtWorks-DanMcClure2015
$1.3 MILLION
70 YEARS
ThoughtWorks - Dan McClure 2015
ThoughtWorks - Dan McClure 2015
$0.7 MILLION
$1.3 MILLION
$5.00
ThoughtWorks - Dan McClure 2015
23
ThoughtWorks - Dan McClure 2015
Thought Works - Dan McClure 2015
CULT OF IDEATION
ThoughtWorks - Dan McClure 2015
LEAN STARTUP
ThoughtWorks - Dan McClure 2015
BABY BUNNIES
ThoughtWorks - Dan McClure 2015
ARBITRARY SIMPLICITY
DOESN’T
ERASE
COMPLEXITY
BIG
INNOVATION
ThoughtWorks - Dan McClure 2015
BIG INNOVATION
IS ABOUT CREATING
COMPLEX NEW
ECOSYSTEMS OF VALUE
(wicked and messy)
LEAN STARTUP
ThoughtWorks - Dan McClure 2015
ThoughtWorks - Dan McClure 2015
1
DREAM
DISRUPTIVE
DREAMS
Renewal in an Established Business and Product Portfolio
Renewal in an Established Business and Product Portfolio
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
DISRUPTIVE
INNOVATIONS
IN
KITTY LITTER
FOLLOW
YOUR CUSTOMER
HOME
ThoughtWorks - Dan McClure 2015
THE
BOX VANISHES
ThoughtWorks - Dan McClure 2015
INVENTING
ECOSYSTEMS
OF
VALUE
REFRIGERATORS x EGG FARMERS x SCIENTISTS
ThoughtWorks - Dan McClure 2015
ThoughtWorks - Dan McClure 2015
ThoughtWorks - Dan McClure 2015
ThoughtWorks - Dan McClure 2015
ThoughtWorks - Dan McClure 2015
2DELIVER
ECOSYSTEMS
1 OUT OF 12
VILFEDO PARETO
80 PERCENT
OF THE VALUE
FROM
20 PERCENT
OF THE EFFORT
ECOSYSTEMS
ARE AN
AND
DIVERSE
DOMAINS
Product
Quality
Maintenance
Effort
Program
Revenues
User
Satisfaction
Program
Costs
Investment
Funding
Product
Availability
Speed of
Scaling
User Base
New
Features
--
+
+
+
+
++
+
+ -
+
.
.
SIMPLICITY through SCOPING
ThoughtWorks - Dan McClure 2015
Product
Quality
Maintenance
Effort
Program
Revenues
User
Satisfaction
Program
Costs
Investment
Funding
Product
Availability
Speed of
Scaling
User Base
New
Features
--
+
+
+
+
++
+
+ -
+
.
.
COUPLED CHOICES / CONFLICTING DRIVERS
ThoughtWorks - Dan McClure 2015
ThoughtWorks - Dan McClure 2015
NIMBLE CHANGE
ThoughtWorks - Dan McClure 2015
PLATFORMS
OF
INNOVATION
IMPRISONED
BY
PAST SUCCESS
60 Million Lines
100 Million Lines
61
Legacy Vision
ThoughtWorks - Dan McClure 2015
62
Legacy VisionThin Slice
ThoughtWorks - Dan McClure 2015
63
Legacy VisionEvolve
ThoughtWorks - Dan McClure 2015
64
Legacy VisionDone
ThoughtWorks - Dan McClure 2015
3ORGANIZE
FOR CHANGE
66
Service Lifecycle
Invent
Obsolescence
Squeeze
Harvest
ThoughtWorks - Dan McClure 2015
67
Serial
Disruption
Product Lifecycle
Money
Product Lifecycle
Money
Product Lifecycle
Money
Product Lifecycle
Money
Pro
Money
ThoughtWorks - Dan McClure 2015
THE NEW CONTROL
ThoughtWorks - Dan McClure 2015
LEAR NING DRIVEN
LEAN
ENTERPRISE
Accelerate IT Cycle Time
Product Architecture
(Actionable Thin Slice)
Iterative Incremental
Creation
Portfolio Management
(Value Based Investment)
Autonomous
Pods
Product Strategy
(Own the Problem /
Shape the Approach)
GOAL GOAL GOAL
BET BET
VISIONExecutive Vision
(Goal Based)1
2
4
5 Lean Delivery
3
Measure Value
(Outcomes not Output)
6
ThoughtWorks - Dan McClure 2015
CHOREOGRAPHERS
FOCUS
ON
OUTPUTS
ThoughtWorks - Dan McClure 2015
FOCUS
ON
OUTCOMES
ThoughtWorks - Dan McClure 2015
M A N A G E R
E N G I N E E R
Organization and Priority
Develop queues of work
Organize and prioritize work
Track progress / cost / change
Engineering and
Expertise
Deep insight into status quo
Engineer modification
Dependencies / constraints
ThoughtWorks - Dan McClure 2015
Organization and Priority
Develop queues of work
Organize and prioritize work
Track progress / cost / change
Engineering and
Expertise
Deep insight into status quo
Engineer modification
Dependencies / constraints
Vision and
Learning
Big picture vision
Architect the future
Learn and pivot
M A N A G E R
E N G I N E E R
C H O R E O G R A P H E R
ThoughtWorks - Dan McClure 2015
COMPLEXITY
IS
HARD
but …
Measure
Value
GOAL GOAL GOAL
BET BET
VISION
1
2
3
5
Users + Product
DevelopUX
Design / Delivery Loop
Product
Architect
Product Architecture / Market Performance Loop
Market and
Competitors
Product,
UX, Tech
Strategist
Product
Strategy /
Architecture
Loop
Executive
Leadership
Enterprise Vision
Market Opportunity
Loop
Lean PMO
Cross Enterprise Loop
Vision - Opportunity -
Architecture - Design -
Delivery - Performance -
Portfolio Loop
Lean
Portfolio
Lean
Backlog
Executive
Vision
Product
Vision
Product Opportunity
Product Performance Loop
Design Research
Loop
Agile Development
Loop
Continuous
Visioning Loop
4
6
Actionable
Thin Slice
ThoughtWorks - Dan McClure 2015
On résiste à l'invasion des
armées; on ne résiste pas
à l'invasion des idées
Victor Hugo
On résiste à l'invasion des
armées; on ne résiste pas
à l'invasion des idées
Victor Hugo
“It does not do to leave
a live dragon out of your
calculations, if you live
near him.”
Gandalf
78
Dan McClure
Innovation Design Lead
ThoughtWorks
dmcclure@thoughtworks.com
Twitter: mccluredc
THANK
YOU

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