Customer-centric innovation enabled by cloud
•
2 likes•830 views
Working Backwards - Leading organisations achieve growth by marrying customer-obsession with a modern technology strategy. In this upcoming webinar, we’ve partnered with AWS to bring you exclusive insights from one of the world’s most innovative companies, Amazon.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Customer-centric innovation enabled by cloud
Similar to Customer-centric innovation enabled by cloud (20)
More from Thoughtworks
More from Thoughtworks (20)
Recently uploaded
Recently uploaded (20)
Customer-centric innovation enabled by cloud
- 1. Customer-centric innovation enabled by cloud © 2020 ThoughtWorks Nic Smythe • Director Customer Experience, Product & Design ThoughtWorks Australia
- 4. Fast networks Powerful computers The Cloud Pace of digital disruption Increased customer expectations eXtreme Programming Agile DevOps & Continuous Delivery CULTURE TECHNOLOGY MARKET © 2020 ThoughtWorks Tech is no longer the constraint …in fact, technology often outpaces strategy and design © 2020 ThoughtWorks
- 5. DELIVERVALIDATEDISCOVER DEFINE Customer need Market opportunity Improvement opportunity Hypothesis MVP Build Feedback Prioritise Evolve Bringing customers into the innovation process © 2020 ThoughtWorks
- 6. REVOLUTIONISING PORTFOLIO MANAGEMENT A DECADE OF INNOVATION AT SCALE NEW CUSTOMER OFFERINGS AT SPEED AWARD-WINNING PRODUCT DIFFERENTIATION
- 7. Think big. Start small. Act fast.
- 11. To encourage fact and evidence-based decision making © 2020 ThoughtWorks
- 12. To encourage fact and evidence-based decision making DECISION MAKERS FACTS & EVIDENCE ● Policy makers ● Governments ● Investors ● Engineers ● The public ● Media ● Academics ● Agreed data ● Auditability ● Transparency ● Modelling ● Forecasts ● Simulations ● Constraints © 2020 ThoughtWorks
- 13. To encourage fact and evidence-based decision making DECISION MAKERS FACTS & EVIDENCE © 2020 ThoughtWorks
- 14. To encourage fact and evidence-based decision making DECISION MAKERS FACTS & EVIDENCE © 2020 ThoughtWorks
- 15. DECISION MAKERS FACTS & EVIDENCE COMPLEX, OPAQUE MODELS ENORMOUS VOLUMES OF DATA DISAGREEMENT & MISALIGNMENT GATEKEEPING & VESTED INTERESTS To encourage fact and evidence-based decision making © 2020 ThoughtWorks
- 16. DELIVERVALIDATEDISCOVER DEFINE Starting small, acting fast Customer need Market opportunity Improvement opportunity Hypothesis MVP Build Feedback Prioritise Evolve © 2020 ThoughtWorks
- 17. DELIVERY How is our product being used? What do we do next? VALIDATION Will our product be viable, feasible and desirable? DISCOVERY Is this a problem worth solving? DEFINITION Can we build a product to solve it really well? Involve customers at every stage, but ask different questions © 2020 ThoughtWorks
- 18. VALIDATEDEFINEDISCOVER DELIVER Is this a problem worth solving? © 2020 ThoughtWorks
- 19. VALIDATEDEFINEDISCOVER DELIVER Is this a problem worth solving? STRATEGY Is it worth your time to solve it? CUSTOMER Who has the pain? COMPETITION Who or what are the existing alternatives? PROBLEM What are you solving? © 2020 ThoughtWorks
- 20. VALIDATEDEFINEDISCOVER DELIVER Is this a problem worth solving? © 2020 ThoughtWorks ● Users & personas ● Customer journeys ● Pains & gains ● Elevator pitches
- 21. VALIDATEDEFINEDISCOVER DELIVER Can we build a product to solve it really well? © 2020 ThoughtWorks
- 22. VALIDATEDEFINEDISCOVER DELIVER UNDERSTANDING SOLUTIONS ASSUMPTIONS PRIORITISATION HYPOTHESES EXPERIMENTS Can we build a product to solve it really well? © 2020 ThoughtWorks
- 23. VALIDATEDEFINEDISCOVER DELIVER Can we build a product to solve it really well? a zone overview As an I want So that investor I can identify Investment opportunities for specific technology in a zone © 2020 ThoughtWorks
- 24. VALIDATEDEFINEDISCOVER DELIVER Can we build a product to solve it really well? © 2020 ThoughtWorks ● Sketches → wireframes → mockups ● Story-maps → epics → user stories ● Technical architecture ● Risks, assumptions, issues, dependencies
- 25. VALIDATEDEFINEDISCOVER DELIVER Is our product viable? Feasible? Desirable? © 2020 ThoughtWorks
- 26. Building working software VALIDATEDEFINEDISCOVER DELIVER Aligned to core values: ● Fast feedback ● Repeatability ● Simplicity ● Clean code … & our core practices © 2020 ThoughtWorks
- 27. Enabled by cloud ● Provision and configure data storage ● Implement services for aggregation and filtering ● Add security and encryption ● Optimise query performance ● Implement API service ● Provision hosting for web app ● Build queries ● Build web application Amazon ElasticSearch Service Amazon Simple Storage Service (S3) AWS AppSync VALIDATEDEFINEDISCOVER DELIVER © 2020 ThoughtWorks
- 28. Helped by cloud services, libraries & frameworks Google Maps ECharts React RxJS ApolloCircleCI NodeJS Python VALIDATEDEFINEDISCOVER DELIVER © 2020 ThoughtWorks
- 29. You’re sending your product out into the most hostile environment known to humankind (and it might be out there a while) VALIDATEDEFINEDISCOVER DELIVER © 2020 ThoughtWorks
- 30. VALIDATEDEFINEDISCOVER DELIVER How is our product being used? What do we do next? © 2020 ThoughtWorks
- 31. VALIDATEDEFINEDISCOVER DELIVER © 2020 ThoughtWorks
- 32. Customer-obsessed innovation, enabled by cloud ● Think big, start small, act fast ● Bring customers into every stage of the innovation lifecycle ● Ask the right questions to learn the right things ● Build something adaptable and resilient ● Leverage the cloud ecosystem ● The only constant is change, optimise for it © 2020 ThoughtWorks
- 33. Thank you nsmythe@thoughtworks.com © 2020 ThoughtWorks