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LEAN PRODUCT INNOVATION
@ThoughtWorks #LeanProduct
1
SINGAPORE ~ MAY 2016
Jonny Schneider & Natalie Hollier
WORKING SMARTER
50% of product features are NOT USED
60-80% of development effort is REWORK
200x cost to change code vs. prototypes
Failed product launches, anyone?
(1) Several research reports indicate this number is ~50%. Here’s one: http://versionone.com/assets/img/files/ChaosManifesto2013.pdf
(2) and (3) IBM Requirements management white paper (December 2009)
TRADITIONAL APPROACH
THERE MUST BE A BETTER WAY
• Learn about customer needs early and often
• Prototype, test and get real market feedback
• Pivot your product and features based on learnings
LEAN PRODUCT DEVELOPMENT
Lean UX ~ Jeff Gothelf and Josh Seiden
explore the
problem/opportunity
build the right things build things right
+ +
AGILE
UX + DEV
DESIGN
THINKING
LEAN
STARTUP
UNDERSTAND THE
CURRENT CONDITION
DEFINE PURPOSE AND
INITIAL STRATEGY
EXPLORE SOLUTIONS
WITH EXPERIMENTS
DELIVER ON OUTCOMES
IN REAL MARKETS
CROSS FUNCTIONAL “PODS”
Stories from the trenches
An app for airport tax refunds A tablet designed for classrooms
Getting the product design right ...
Service design blueprint
Foundational user research
Design wall
Sketch-to-code
Designer & developer pairing
Getting the product design right …
is not enough!
Getting the product strategy right ...
Prototype testing
Lean product roadmaps
Software, hardware & service design
Problem workshops, MVP workshops
Real world environment
Getting the product strategy right …
is not enough!
Getting the culture right ...
Become a learning organizationReport on learnings & customer value
Sales & marketing problem validationGoal-oriented teams, Embedded UX
TRUST
HUMILITY
COURAGE
Product design
+
Product strategy
+
People & culture
QUESTIONS?
Jonny Schneider & Natalie Hollier

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Lean Product Innovation