Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Lean Product Management

Chad Wathington presents his learnings from the field.

Lean Product Management

  1. 1. LEAN PRODUCT MANAGEMENT Learnings from the Field #leanproduct @thoughtworks May 9th, 2016 1
  2. 2. product management? 2 WHAT IS
  3. 3. WHAT OUTCOMES ARE WE LOOKING FOR? 3 Kagan: Kolko: FeasibleValuableUsable Usable Useful Desirable FeasibleValuableUsable DesirableFind the Product:
  4. 4. TRAITS OF A PRODUCT MANAGER Manages the commercial success of the product Discovers insights about market and customers Facilitates design Empathizes
 Focuses on value to customers & end users
 Drives product as the holistic sum of parts
 Creates competitive differentiation through unique experiences 4 Suzie Prince, Head of Product twitter: @pm_suzie
  5. 5. A SIMPLER VIEW 5 Source: Mind the Product via Josh Ellman
  6. 6. LEAN PRODUCT MANAGEMENT 6 SET OF PRACTICES AND TOOLS ExperimentationValidated Learning Adaptive Planning
  7. 7. 7 Solution Market Fit Product Market Fit Scale COMMONLY RECOMMENDED LEARNING #1 Solution Market Fit Product Market Fit Monetize BETTER WAY Align Cost Structure Scale
  8. 8. LEAN CANVAS SIMPLICITY CAN HIDE REAL PROBLEMS 8
  9. 9. 9 flickr photo by Giulia van Pelt https://flickr.com/photos/giuvanpelt/6048565571 shared under a Creative Commons (BY-NC-ND) license REAL BUSINESS MODELS are complex
  10. 10. EXAMPLE: OPEN SOURCE BIZ MODEL 10 5/9/16, 2:07 PM Page 1 of 1file:///Users/cwathing/Downloads/ThoughtWorks_Go_black.svg 5/9/16, 2:09 PM Page 1 of 1file:///Users/cwathing/Downloads/ThoughtWorks_Gauge_black.svg
  11. 11. 11 LEARNING #2 bias CONSIDER YOUR assumptions data gathering experiments
  12. 12. EXAMPLE: BAD ASSUMPTION 12 Buy Real use Signups $ Trialers ✓ Lots of trialers
 ✓ Buying conversation wasn’t what we expected ✓ Focused on converting to “Real use” ✓ Problem was trialers were poor segment - never intended to buy! ✓ Wasted time experimenting with wrong optimization
  13. 13. LEARNING #3 13 LEAN EXPERIMENTATION MARKET RESEARCH + =
  14. 14. 14 after flickr photo by haglundc https://flickr.com/photos/haglundc/3966428051 shared under a Creative Commons (BY-NC) license ?
  15. 15. EXAMPLE: TOO SMALL A SEGMENT 15 MARKET /FACTOR 1 / / … = FACTOR 2 FACTOR 3
  16. 16. FIGURE OUT THINGS THAT ARE WORTH TIME… ✓Segmentation ✓Market sizing ✓Consumer research ✓Quantitative surveys 16
  17. 17. #leanproduct @thoughtworks @twchad THANK YOU! 17

×