For retailers, the true test of endurance is just now beginning. Traditional strategies for building loyalty and driving sales are becoming obsolete. Time is of the essence. In a race to get customers' attention, retailers need to deliver new ideas to customers within weeks, not years. In this presentation Robin Copland from ThoughtWorks Americas discusses the imperative for organisational change, Next Generation Retail Architecture and techniques for driving innovation faster. The shares insights from working with global retailers including Gap Inc. and Natural Markets Food Group who have been changing the game in retail.

1. NEXTGENERATIONRETAIL
Embracing the Digital Future
Vue De Monde, Melbourne | Tuesday 18th March 2014

2. • Maintaining relevancy
• Rapid change in customer behavior
• Sustaining differentiation and building loyalty
• Technology is changing fast
TODAY’S CHALLENGES

3. ARE YOU DISRUPTING…
OR BEING DISRUPTED?

4. 0 TO 100 MILLION REGISTERED LISTENERS IN 6 YEARS
AND FROM 100 TO 200 MILLION IN LESS THAN 2 YEARS
THE NEXT WAVE OF INNOVATION IS ALREADY HAPPENING

6. THE PERFECT STORM
• Economy is sluggish
• Dollar is high
• U.S. + European markets are saturated
• Little outside competition historically
• Geography is no longer a barrier
So what does this mean for you?

7. Homewares Giant Williams-Sonoma
Joins Rush To Australian Retail
US homewares giant Williams-Sonoma, owner of Pottery Barn,
Pottery Barn Kids and West Elm, has unveiled ambitious growth
plans in Australia where it will open eight stores this year,
staking its claim to an estimated $735 million sales pool being
carved up by foreign fashion retailers.
March 17, 2014
It joins overseas department stores H&M, Marks & Spencer and Uniqlo and fashion
chains such as Zara, Topshop and Hollister which combined are slated to open
more than 100 stores across Australia in the next two years.

8. People
• Think differently about
organizational alignment
• Digital Strategy is
Business Strategy
• Foster a culture
of risk-taking
CREATING A RESPONSIVE ENTERPRISE
Process
• Omni-channel is dead
• Point of Service not
Point of Sale
• Experience + Service
Design
Technology
• Enterprise systems
won’t get you there
• Next Generation
Retail Architecture

9. American Eagle May Shine Brightest
In “Post-Apocalyptic Future Of Teen
Retail,” Analysts Say
Investment bank Jefferies sent clients a note Friday titled
“Teenage Wasteland: Assessing the Post-Apocalyptic Future
of Teen Retail.” According to its survey of more than 1,000
teens, American Eagle has more “brand relevance” than
rivals Aeropostale and Abercrombie & Fitch.
American Eagle is “further along the curve” than Aeropostale and Abercrombie in
areas like e-commerce, inventory management and social media, which will make it
easier for the brand to recover from what’s been a tough year, according to Jefferies.

10. Walmart’s Fiscal 2014 Global
Ecommerce Sales Top $10 Billion
Wall Street wasn’t wowed when Walmart announced its
Consolidated net sales for fiscal year 2014 grew just 1.6%
year-over-year. But the retailer was able to hang its hat on
It’s global ecommerce sales, which CEO Doug McMillon said
grew 30% and surpassed $10 billion.
“We also see an environment to create transformative growth in global ecommerce and mobile
commerce,” McMillon said. “Our ability to combine online and mobile with [our] assets positions
us to win at the intersection of physical and digital retail, which is a competitive advantage.”

11. What is your strategy
for innovation?

12. building the future of commerce

13. The Velocity Lab

14. Starts internal Innovation Lab

15. acquires BlackLocus and starts Innovation Lab

16. partners with Co.Labs to inspire innovation

17. Disruptive Thinking
For People With Ambitious Missions
& Empowering Technology

18. “This is a brand new platform. We
want this to be that which everybody
else is judged. Someday Whole Foods
will say “I wanted one of those.”
Transforming the
Supermarket Experience
“The old systems that are
available today are built on
30 years of legacy.”

19. “ThoughtWorks is helping us to re-imagine the customer
experience in a high-touch, curated environment, through the
use of technology. I am astonished that in 8 weeks we had a
functioning product adding value to our business…”
Co-President, Mitchells Family of Stores

20. N E X T G E N E R A T I O N
RETAIL ARCHITECTURE

21. A retail solution should not be a big box!

22. …it should be a combination of discrete capabilities…

23. Bespoke solutions
that are differentiators
and offer a business
advantage.
Commodity solutions
that add value, but
don’t differentiate.
Flexibility
Scalability
Availability
Extensibility
…that leverages the right solutions…

24. …to build a platform for innovation and evolution.
Replaceability

25. …to build a platform for innovation and evolution.
Replaceability

26. …to build a platform for innovation and evolution.
Replaceability

27. START NOW.
MOVE FAST.
THINK BIG.