1. e
Communications Strategy Framework
Tim D. Stone
Prioritize Goals – Devise Content Strategy – Define Messaging – Plan Tactics – Set Measurable Objectives
Enter New Market?
Land New Accounts?
Raise Win Rate?
Cross-sell to Current Customers?
Co-Branded Partnership?
Research-based White Paper?
Best Practices Blog Posts?
Conference/New Product Launch?
Mitigate Crises?Best Social Media Channels?
Segmented Email Campaign?
Boost Followers X%?
Media Outreach?
Leverages SEO Strategy?
Makes Call to Action?
Reinforces Value Proposition?
Ties to Brand Attributes?
Main Insight?
Boost In-bound leads Y%?
Prioritize
Goals
Define
Messaging
Plan
Tactics/Set
Measurable
Objectives
Devise
Content
Strategy