SlideShare a Scribd company logo
1 of 13
1
WIS
Web
Information
Systems
Investigating the Influence of
Crowdworker Attitudes on
Document Annotations
Tim Draws, Nava Tintarev, Ujwal Gadiraju
TU Delft, The Netherlands
t.a.draws@tudelft.nl
timdraws.net
2
WIS
Web
Information
Systems
Biases in web search
My work: measuring and mitigating algorithmic
and cognitive biases in the context of web
search on debated topics
Needed: data sets of search results with
viewpoint annotations
Yes!
Yes!
Yes!
Yes!
Yes!
No!
No!
Problem: potential bias in the viewpoint
annotations due to crowdworkers’ personal
attitudes
3
WIS
Web
Information
Systems
Biased annotations?
Concern: tendency to annotate in line with personal stance
– Confirmation bias
– False consensus effect
Opposing!
Supporting!
4
WIS
Web
Information
Systems
This work
RQ: Do crowdworkers have a tendency to label in
line with their personal attitude when annotating
search results for viewpoints?
Crowdsourcing study to collect viewpoint
annotations
Analyzed the relationship between crowdworker
attitudes and their annotations
5
WIS
Web
Information
Systems
Crowdsourcing viewpoints
• Retrieved search results from Bing for two
different debated topics
– Should zoos exist?
– Are social networking sites good for our society?
• Top 50 results for 14 queries per topic
• Set up task on Amazon Mechanical Turk
6
WIS
Web
Information
Systems
Viewpoint labels
Should we all be vegan?
Extremely
opposing
Opposing Somewhat
opposing
Neutral Somewhat
supporting
Supporting Extremely
supporting
-3 -2 -1 0 +1 +2 +3
7
WIS
Web
Information
Systems
Viewpoint annotation task
• Step 1. Instructions; personal knowledge & attitude
• Step 2. Annotate 14 search results on one topic and
complete two attention checks
8
WIS
Web
Information
Systems
Results
Descriptive
• 717 search result items
• 140 annotators
Spearman correlation analysis
• IV: Crowdworker attitude [-3,3]
• DV: Mean annotation [-3,3]
• ρ = 0.26, p = 0.003
−2
0
2
−2 0 2
Crowdworker Attitude
MeanAnnotation
9
WIS
Web
Information
Systems
A difference between topics?
−2
0
2
−2 0 2
Crowdworker Attitude
MeanAnnotation
−2
0
2
−2 0 2
Crowdworker Attitude
MeanAnnotation
Social Media Zoos
ρ = 0.26, p = 0.025 ρ = 0.27, p = 0.041
10
WIS
Web
Information
Systems
Mild vs. strong attitudes
• Divided crowdworkers into mild and strong attitudes
• Mild attitudes: ρ = -0.03, p = 0.829
• Strong attitudes: ρ = 0.26, p = 0.035
Extremely
opposing
Opposing Somewhat
opposing
Neutral Somewhat
supporting
Supporting Extremely
supporting
-3 -2 -1 0 +1 +2 +3
mildstrong strong
11
WIS
Web
Information
Systems
Worker requirements too low?
• Worker requirements
– HIT approval rate > 95%
– Location: United States
• Second study; higher worker requirements
– HIT approval rate > 98%
– Location: US, AUS, NZ, UK, GER, FIN, SWE, NO, CH, AUT
– Master workers
• Comparing subsets of overlapping items (112)
– Only difference was requirements
– Subset of first study: ρ = 0.22, p = 0.022 (n = 114)
– Subset of second study: ρ = 0.06, p = 0.77 (n = 25)
12
WIS
Web
Information
Systems
Discussion
• Crowdworker attitudes affected viewpoint annotations
– Irrespective of topic
– Workers with stronger opinions and lower qualifications seem to be more
prone to bias
• Other considerations
– Influence of self-reported knowledge?
– Asking workers for sincerity?
– Type of document could also play a role (more ambiguous, more bias?)
• Future work
– What specifically causes the bias?
– Mitigation strategies
13
WIS
Web
Information
Systems
Take home and future work
• Cognitive biases can affect (viewpoint)
annotations of crowdworkers
– Be aware (test!)
– Design task to make crowdworkers aware of biases
– If possible, remove ambiguous items
Material related to this research
available at https://osf.io/kbjgp/.
t.a.draws@tudelft.nl
timdraws.net

More Related Content

Recently uploaded

FREE NURSING BUNDLE FOR NURSES.PDF by na
FREE NURSING BUNDLE FOR NURSES.PDF by naFREE NURSING BUNDLE FOR NURSES.PDF by na
FREE NURSING BUNDLE FOR NURSES.PDF by naJASISJULIANOELYNV
 
STOPPED FLOW METHOD & APPLICATION MURUGAVENI B.pptx
STOPPED FLOW METHOD & APPLICATION MURUGAVENI B.pptxSTOPPED FLOW METHOD & APPLICATION MURUGAVENI B.pptx
STOPPED FLOW METHOD & APPLICATION MURUGAVENI B.pptxMurugaveni B
 
Ai in communication electronicss[1].pptx
Ai in communication electronicss[1].pptxAi in communication electronicss[1].pptx
Ai in communication electronicss[1].pptxsubscribeus100
 
Quarter 4_Grade 8_Digestive System Structure and Functions
Quarter 4_Grade 8_Digestive System Structure and FunctionsQuarter 4_Grade 8_Digestive System Structure and Functions
Quarter 4_Grade 8_Digestive System Structure and FunctionsCharlene Llagas
 
Call Girls in Majnu Ka Tilla Delhi 🔝9711014705🔝 Genuine
Call Girls in Majnu Ka Tilla Delhi 🔝9711014705🔝 GenuineCall Girls in Majnu Ka Tilla Delhi 🔝9711014705🔝 Genuine
Call Girls in Majnu Ka Tilla Delhi 🔝9711014705🔝 Genuinethapagita
 
Citronella presentation SlideShare mani upadhyay
Citronella presentation SlideShare mani upadhyayCitronella presentation SlideShare mani upadhyay
Citronella presentation SlideShare mani upadhyayupadhyaymani499
 
GenAI talk for Young at Wageningen University & Research (WUR) March 2024
GenAI talk for Young at Wageningen University & Research (WUR) March 2024GenAI talk for Young at Wageningen University & Research (WUR) March 2024
GenAI talk for Young at Wageningen University & Research (WUR) March 2024Jene van der Heide
 
bonjourmadame.tumblr.com bhaskar's girls
bonjourmadame.tumblr.com bhaskar's girlsbonjourmadame.tumblr.com bhaskar's girls
bonjourmadame.tumblr.com bhaskar's girlshansessene
 
Vision and reflection on Mining Software Repositories research in 2024
Vision and reflection on Mining Software Repositories research in 2024Vision and reflection on Mining Software Repositories research in 2024
Vision and reflection on Mining Software Repositories research in 2024AyushiRastogi48
 
Observational constraints on mergers creating magnetism in massive stars
Observational constraints on mergers creating magnetism in massive starsObservational constraints on mergers creating magnetism in massive stars
Observational constraints on mergers creating magnetism in massive starsSérgio Sacani
 
CHROMATOGRAPHY PALLAVI RAWAT.pptx
CHROMATOGRAPHY  PALLAVI RAWAT.pptxCHROMATOGRAPHY  PALLAVI RAWAT.pptx
CHROMATOGRAPHY PALLAVI RAWAT.pptxpallavirawat456
 
Introduction of Human Body & Structure of cell.pptx
Introduction of Human Body & Structure of cell.pptxIntroduction of Human Body & Structure of cell.pptx
Introduction of Human Body & Structure of cell.pptxMedical College
 
REVISTA DE BIOLOGIA E CIÊNCIAS DA TERRA ISSN 1519-5228 - Artigo_Bioterra_V24_...
REVISTA DE BIOLOGIA E CIÊNCIAS DA TERRA ISSN 1519-5228 - Artigo_Bioterra_V24_...REVISTA DE BIOLOGIA E CIÊNCIAS DA TERRA ISSN 1519-5228 - Artigo_Bioterra_V24_...
REVISTA DE BIOLOGIA E CIÊNCIAS DA TERRA ISSN 1519-5228 - Artigo_Bioterra_V24_...Universidade Federal de Sergipe - UFS
 
User Guide: Pulsar™ Weather Station (Columbia Weather Systems)
User Guide: Pulsar™ Weather Station (Columbia Weather Systems)User Guide: Pulsar™ Weather Station (Columbia Weather Systems)
User Guide: Pulsar™ Weather Station (Columbia Weather Systems)Columbia Weather Systems
 
Pests of castor_Binomics_Identification_Dr.UPR.pdf
Pests of castor_Binomics_Identification_Dr.UPR.pdfPests of castor_Binomics_Identification_Dr.UPR.pdf
Pests of castor_Binomics_Identification_Dr.UPR.pdfPirithiRaju
 
REVISTA DE BIOLOGIA E CIÊNCIAS DA TERRA ISSN 1519-5228 - Artigo_Bioterra_V24_...
REVISTA DE BIOLOGIA E CIÊNCIAS DA TERRA ISSN 1519-5228 - Artigo_Bioterra_V24_...REVISTA DE BIOLOGIA E CIÊNCIAS DA TERRA ISSN 1519-5228 - Artigo_Bioterra_V24_...
REVISTA DE BIOLOGIA E CIÊNCIAS DA TERRA ISSN 1519-5228 - Artigo_Bioterra_V24_...Universidade Federal de Sergipe - UFS
 
The dark energy paradox leads to a new structure of spacetime.pptx
The dark energy paradox leads to a new structure of spacetime.pptxThe dark energy paradox leads to a new structure of spacetime.pptx
The dark energy paradox leads to a new structure of spacetime.pptxEran Akiva Sinbar
 
Four Spheres of the Earth Presentation.ppt
Four Spheres of the Earth Presentation.pptFour Spheres of the Earth Presentation.ppt
Four Spheres of the Earth Presentation.pptJoemSTuliba
 
GENERAL PHYSICS 2 REFRACTION OF LIGHT SENIOR HIGH SCHOOL GENPHYS2.pptx
GENERAL PHYSICS 2 REFRACTION OF LIGHT SENIOR HIGH SCHOOL GENPHYS2.pptxGENERAL PHYSICS 2 REFRACTION OF LIGHT SENIOR HIGH SCHOOL GENPHYS2.pptx
GENERAL PHYSICS 2 REFRACTION OF LIGHT SENIOR HIGH SCHOOL GENPHYS2.pptxRitchAndruAgustin
 

Recently uploaded (20)

FREE NURSING BUNDLE FOR NURSES.PDF by na
FREE NURSING BUNDLE FOR NURSES.PDF by naFREE NURSING BUNDLE FOR NURSES.PDF by na
FREE NURSING BUNDLE FOR NURSES.PDF by na
 
STOPPED FLOW METHOD & APPLICATION MURUGAVENI B.pptx
STOPPED FLOW METHOD & APPLICATION MURUGAVENI B.pptxSTOPPED FLOW METHOD & APPLICATION MURUGAVENI B.pptx
STOPPED FLOW METHOD & APPLICATION MURUGAVENI B.pptx
 
Ai in communication electronicss[1].pptx
Ai in communication electronicss[1].pptxAi in communication electronicss[1].pptx
Ai in communication electronicss[1].pptx
 
Quarter 4_Grade 8_Digestive System Structure and Functions
Quarter 4_Grade 8_Digestive System Structure and FunctionsQuarter 4_Grade 8_Digestive System Structure and Functions
Quarter 4_Grade 8_Digestive System Structure and Functions
 
Call Girls in Majnu Ka Tilla Delhi 🔝9711014705🔝 Genuine
Call Girls in Majnu Ka Tilla Delhi 🔝9711014705🔝 GenuineCall Girls in Majnu Ka Tilla Delhi 🔝9711014705🔝 Genuine
Call Girls in Majnu Ka Tilla Delhi 🔝9711014705🔝 Genuine
 
Citronella presentation SlideShare mani upadhyay
Citronella presentation SlideShare mani upadhyayCitronella presentation SlideShare mani upadhyay
Citronella presentation SlideShare mani upadhyay
 
GenAI talk for Young at Wageningen University & Research (WUR) March 2024
GenAI talk for Young at Wageningen University & Research (WUR) March 2024GenAI talk for Young at Wageningen University & Research (WUR) March 2024
GenAI talk for Young at Wageningen University & Research (WUR) March 2024
 
bonjourmadame.tumblr.com bhaskar's girls
bonjourmadame.tumblr.com bhaskar's girlsbonjourmadame.tumblr.com bhaskar's girls
bonjourmadame.tumblr.com bhaskar's girls
 
Vision and reflection on Mining Software Repositories research in 2024
Vision and reflection on Mining Software Repositories research in 2024Vision and reflection on Mining Software Repositories research in 2024
Vision and reflection on Mining Software Repositories research in 2024
 
Observational constraints on mergers creating magnetism in massive stars
Observational constraints on mergers creating magnetism in massive starsObservational constraints on mergers creating magnetism in massive stars
Observational constraints on mergers creating magnetism in massive stars
 
CHROMATOGRAPHY PALLAVI RAWAT.pptx
CHROMATOGRAPHY  PALLAVI RAWAT.pptxCHROMATOGRAPHY  PALLAVI RAWAT.pptx
CHROMATOGRAPHY PALLAVI RAWAT.pptx
 
Introduction of Human Body & Structure of cell.pptx
Introduction of Human Body & Structure of cell.pptxIntroduction of Human Body & Structure of cell.pptx
Introduction of Human Body & Structure of cell.pptx
 
REVISTA DE BIOLOGIA E CIÊNCIAS DA TERRA ISSN 1519-5228 - Artigo_Bioterra_V24_...
REVISTA DE BIOLOGIA E CIÊNCIAS DA TERRA ISSN 1519-5228 - Artigo_Bioterra_V24_...REVISTA DE BIOLOGIA E CIÊNCIAS DA TERRA ISSN 1519-5228 - Artigo_Bioterra_V24_...
REVISTA DE BIOLOGIA E CIÊNCIAS DA TERRA ISSN 1519-5228 - Artigo_Bioterra_V24_...
 
User Guide: Pulsar™ Weather Station (Columbia Weather Systems)
User Guide: Pulsar™ Weather Station (Columbia Weather Systems)User Guide: Pulsar™ Weather Station (Columbia Weather Systems)
User Guide: Pulsar™ Weather Station (Columbia Weather Systems)
 
Pests of castor_Binomics_Identification_Dr.UPR.pdf
Pests of castor_Binomics_Identification_Dr.UPR.pdfPests of castor_Binomics_Identification_Dr.UPR.pdf
Pests of castor_Binomics_Identification_Dr.UPR.pdf
 
REVISTA DE BIOLOGIA E CIÊNCIAS DA TERRA ISSN 1519-5228 - Artigo_Bioterra_V24_...
REVISTA DE BIOLOGIA E CIÊNCIAS DA TERRA ISSN 1519-5228 - Artigo_Bioterra_V24_...REVISTA DE BIOLOGIA E CIÊNCIAS DA TERRA ISSN 1519-5228 - Artigo_Bioterra_V24_...
REVISTA DE BIOLOGIA E CIÊNCIAS DA TERRA ISSN 1519-5228 - Artigo_Bioterra_V24_...
 
The dark energy paradox leads to a new structure of spacetime.pptx
The dark energy paradox leads to a new structure of spacetime.pptxThe dark energy paradox leads to a new structure of spacetime.pptx
The dark energy paradox leads to a new structure of spacetime.pptx
 
Four Spheres of the Earth Presentation.ppt
Four Spheres of the Earth Presentation.pptFour Spheres of the Earth Presentation.ppt
Four Spheres of the Earth Presentation.ppt
 
GENERAL PHYSICS 2 REFRACTION OF LIGHT SENIOR HIGH SCHOOL GENPHYS2.pptx
GENERAL PHYSICS 2 REFRACTION OF LIGHT SENIOR HIGH SCHOOL GENPHYS2.pptxGENERAL PHYSICS 2 REFRACTION OF LIGHT SENIOR HIGH SCHOOL GENPHYS2.pptx
GENERAL PHYSICS 2 REFRACTION OF LIGHT SENIOR HIGH SCHOOL GENPHYS2.pptx
 
AZOTOBACTER AS BIOFERILIZER.PPTX
AZOTOBACTER AS BIOFERILIZER.PPTXAZOTOBACTER AS BIOFERILIZER.PPTX
AZOTOBACTER AS BIOFERILIZER.PPTX
 

Featured

Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 

Featured (20)

Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 

Investigating the Influence of Crowdworker Attitudes on Document Annotations

  • 1. 1 WIS Web Information Systems Investigating the Influence of Crowdworker Attitudes on Document Annotations Tim Draws, Nava Tintarev, Ujwal Gadiraju TU Delft, The Netherlands t.a.draws@tudelft.nl timdraws.net
  • 2. 2 WIS Web Information Systems Biases in web search My work: measuring and mitigating algorithmic and cognitive biases in the context of web search on debated topics Needed: data sets of search results with viewpoint annotations Yes! Yes! Yes! Yes! Yes! No! No! Problem: potential bias in the viewpoint annotations due to crowdworkers’ personal attitudes
  • 3. 3 WIS Web Information Systems Biased annotations? Concern: tendency to annotate in line with personal stance – Confirmation bias – False consensus effect Opposing! Supporting!
  • 4. 4 WIS Web Information Systems This work RQ: Do crowdworkers have a tendency to label in line with their personal attitude when annotating search results for viewpoints? Crowdsourcing study to collect viewpoint annotations Analyzed the relationship between crowdworker attitudes and their annotations
  • 5. 5 WIS Web Information Systems Crowdsourcing viewpoints • Retrieved search results from Bing for two different debated topics – Should zoos exist? – Are social networking sites good for our society? • Top 50 results for 14 queries per topic • Set up task on Amazon Mechanical Turk
  • 6. 6 WIS Web Information Systems Viewpoint labels Should we all be vegan? Extremely opposing Opposing Somewhat opposing Neutral Somewhat supporting Supporting Extremely supporting -3 -2 -1 0 +1 +2 +3
  • 7. 7 WIS Web Information Systems Viewpoint annotation task • Step 1. Instructions; personal knowledge & attitude • Step 2. Annotate 14 search results on one topic and complete two attention checks
  • 8. 8 WIS Web Information Systems Results Descriptive • 717 search result items • 140 annotators Spearman correlation analysis • IV: Crowdworker attitude [-3,3] • DV: Mean annotation [-3,3] • ρ = 0.26, p = 0.003 −2 0 2 −2 0 2 Crowdworker Attitude MeanAnnotation
  • 9. 9 WIS Web Information Systems A difference between topics? −2 0 2 −2 0 2 Crowdworker Attitude MeanAnnotation −2 0 2 −2 0 2 Crowdworker Attitude MeanAnnotation Social Media Zoos ρ = 0.26, p = 0.025 ρ = 0.27, p = 0.041
  • 10. 10 WIS Web Information Systems Mild vs. strong attitudes • Divided crowdworkers into mild and strong attitudes • Mild attitudes: ρ = -0.03, p = 0.829 • Strong attitudes: ρ = 0.26, p = 0.035 Extremely opposing Opposing Somewhat opposing Neutral Somewhat supporting Supporting Extremely supporting -3 -2 -1 0 +1 +2 +3 mildstrong strong
  • 11. 11 WIS Web Information Systems Worker requirements too low? • Worker requirements – HIT approval rate > 95% – Location: United States • Second study; higher worker requirements – HIT approval rate > 98% – Location: US, AUS, NZ, UK, GER, FIN, SWE, NO, CH, AUT – Master workers • Comparing subsets of overlapping items (112) – Only difference was requirements – Subset of first study: ρ = 0.22, p = 0.022 (n = 114) – Subset of second study: ρ = 0.06, p = 0.77 (n = 25)
  • 12. 12 WIS Web Information Systems Discussion • Crowdworker attitudes affected viewpoint annotations – Irrespective of topic – Workers with stronger opinions and lower qualifications seem to be more prone to bias • Other considerations – Influence of self-reported knowledge? – Asking workers for sincerity? – Type of document could also play a role (more ambiguous, more bias?) • Future work – What specifically causes the bias? – Mitigation strategies
  • 13. 13 WIS Web Information Systems Take home and future work • Cognitive biases can affect (viewpoint) annotations of crowdworkers – Be aware (test!) – Design task to make crowdworkers aware of biases – If possible, remove ambiguous items Material related to this research available at https://osf.io/kbjgp/. t.a.draws@tudelft.nl timdraws.net

Editor's Notes

  1. Introduce myself Second year PhD (talk 20 min + 5 min questions)
  2. My work: viewpoint diversity in search results Advance this work  we need data sets of search results with viewpoint annotations
  3. Concern in this task is that viewpoint annotations might be biased Confirmation bias: look for evidence in the article False consensus effect: everyone thinks like I do
  4. Categorisation into 7 viewpoints Task: classify search results into this taxonomy
  5. Introduced them to a topic  personal knowledge and stance (7-point Likert) Show what task looked like + attention check
  6. Re-state research question / hypothesis here
  7. To mitigate such bias it’s interesting to see why it occurs
  8. Hard to say, but looks like worker requirements could play a role here
  9. Summary Considerations: other areas We did not find anything for knowledge but similar things (confirmation of sincerity) could be interesting Future work