https://profittrans4mations.com.au - You're seeing insights from the "World's Most Practical Business Course Online" - the Academy of Business Mastery. This slideshow and video reveal just some of the principles to rapidly increase your business' Net Profit Margin.

1. Looking to Learn
and Profit from
Business
Management
with Your Own Business?
Tim Stokes – Entrepreneur,
Speaker, Mentor & Marketer
Learn the inside management secrets from “The World’s Most Practical Business Management Course”
www.profittrans4mations.com

2. What is Real-World Business Management?
In this slideshow (watch the video for a LOT more
information) I’ll share with you what real-world, practical
business management is about, that when learned gets
almost unbelievable results.
You’ll discover the 7 topics 1,000 business owners needed
assistance with, that transformed their business during
and after learning them

3. Who am I?
Tim Stokes – Founder
Profit Transformations
 34 years exp. owning 5 businesses
 Invested $120,000 in self education
 Business coaching pioneer - 1997
 One-on-one mentored 1,000+ clients
 Success with all types of industries
 Values: integrity, humility, growth
www.profittrans4mations.com

4. 7Key Ingredients of Management
HUNDREDS of business owners benefited from
happens when you apply them!

5. The 7 Key Ingredients of Management
1. Vision (company role in the market place in 10 years)
2. Team building (recruitment of positive attitude people)
3. Measuring and figures (facts for decisions)
4. Business growth planning with strategies
5. Systems for profitable growth
6. Sales & Marketing
7. Management – leveraging your wisdom and time
The total focus and ingredients of The Academy of Business Mastery

6. The 7 Steps – Creates Accelerating Growth
Profit increase starts slow,
but then J-Curve profit
growth kicks in. This puts
an end to the common
cash flow ups and downs
with lead generation
focused growth

7. Example Client Case Study
Direct sales company based in Australia
2013: Revenue $1.5 Million & Net Profit Margin 8%
2014: Revenue $10 Million & Net Profit Margin 17%
2015: Revenue $15 Million & Net Profit Margin 13%
2017: Revenue $36 Million & Net Profit Margin 11%
“I doubt I would have been in business let alone made what
we did, thanks to your business and management training”

8. Step 1 - VISION

9. Let’s Start with VISION
What do you want your business to look like in 5 or 10
years?
What do you want your life or role in the business to be?
How many employees do you envision having?

10. The Truth about VISION
Few business owners have a 20/20 VISION (written down)
No one has told them they can set their business up to
operate smoothly, and profitably… without them working
in it
Makes it hard to envision when you’re not even aware of
the possibilities 

11. Step 2 - Team

12. You’ve Got to Have a Great TEAM
T raining
E veryone
A chieves
M ore

13. A Mindset of ‘TEAM’
Call your employees staff and you will probably get stuff
all performance from them.
Training them every week is super important and very
beneficial to your business.
Let me share a case study of this being applied…

14. Team Meeting Case Study
“I knew my whole team could be more
productive, but months of talking to them
about it saw no improvement.
After introducing your team meeting
structure, my team suddenly became
happier, and more productive. They got
through 50% more work in the next week,
and maintained that work rate.”Jeffrey Van Doore
Upton Motors

15. If You Want Business Freedom…
Your team will be the ones running your business, while
you’re out enjoying it!

16. How to Start Building a Team
Start by holding weekly team meetings
EVERYONE needs to speak about their role in the business
Focus on LEARNING – and start it by leading by example
(all great leaders do)

17. Team Motivation
With a happier (and more productive) team, which results
from team meetings, you’re reading to motivate them
with feedback, in the form of numbers.
Which leads to…

18. Step 3 - Measuring

19. The BIG Benefits of Measuring
1. Breaks through and identifies assumptions
2. Reveals areas of ignorance and finds BIG profit-
increasing opportunities and potential weaknesses
3. Reduces costs (of employees, materials, marketing etc.)
4. Leads to CONFIDENCE with all decisions, with
marketing, employees, pricing, margins and more
If you made EVERY decision with absolute confidence,
what difference would it make in a year?

20. The Most Important Number in All Businesses
Business success is about long term profitable success
(not just survival)
Profit Margin is King!
(Net Profit Margin is the % of Net Profit on Revenue, after
all Costs of Sale, Expenses and Overheads)

21. Factors that Influence Margins
 Marketing Acquisition Cost
 Time on work/jobs (by employees)
 Pricing accuracy (mark-up and gross margin goals)
 Actual gross margin to priced gross margin difference
 Materials cost
 Team synergy/happiness and attitudes
 Your leadership and teaching skills (with employees)
 Systems and which of the 9 areas you use them

22. Production$
Measuring to Manage Your Business
Getting work (sales) needs to balance with doing the work
and being paid for the work - cash in - otherwise STRESS!
Balance Measuring all 3
weekly identifies
early causes of
workloads to reduce
your STRESS
Leg length is
the $ Value of
each leg

23. Benefits of Measuring the ‘3 Legs’
By measuring each of these 3 legs with figures relative to each
one, you very quickly see profit leaks and weaknesses so you
can do something about them.
When you’re not measuring all 3, you will probably be under a
lot of pressure or stress.
Good management is all about knowing the numbers and
feeding them back to the people they are relevant to – i.e.
your team.

24. Step 4 – Business Growth

25. Growth Comes about through Strategies
Strategies for each “leg” are required
Strategies aren’t just about lead generation/marketing
Selling conversion rate strategies are the most powerful for
service businesses for rapid income and profit increases.
If you’re not measuring (sales) conversion rates, you’re
probably missing out on 20% to 200% more income!

26. Top Business Growth Strategies
Lead generation
Get your business on Google Maps (Google My Business)
Invest in LEARNING marketing yourself
Conversion Rates
Learn and master DISC Profiling (to build deep rapport)
Ask questions first, don’t answer them (phone calls and face to face)
Margins
Know your Gross Margins on every sale, with employee wages
included. Develop a formula for pricing with a minimum gross margin
Raise your prices by 10% (you can afford to lose some sales)

27. Strategies for Your Business
There are over 142
PROVEN Strategies
There are over 50 perfectly “matched” to your business
Just 5 strategies can DOUBLE your business profits!

28. Doubling Your Profits ‘Mindset’
Which business situation is better…
Revenue: $600,000
Net Profit: $60,000
Employees: 5
Revenue: $600,000
Net Profit: $60,000
Employees: 5
Year 1
Year 2
PROFIT margin matters more than Revenue and requires
very different strategies (not lead generation)
Revenue: $1,200,000
Net Profit: $100,000
Employees: 10
Revenue: $800,000
Net Profit: $180,000
Employees: 6

29. Understanding the Numbers
Situation 2 is actually very achievable with good
management skills training. Lots of our clients have
achieved far better results than that from our business
course online.
What profit potential does your business have? Food for
thought.
Here’s a client case study and what happened when he
focused on margins…

30. Milton’s Result
“Your training showed me exactly what to
measure, even though I was using SimPro
for job management.
My cash in the bank increased by
$120,000 in the quarter after starting the
training, and my business’ net profit
margin increased from 3% to 18% in a
matter of months - thank you.”

31. Step 5 – Systems

32. The Systems Areas List
1. Induction systems
2. Recruitment system
3. Selling System
4. Marketing systems
5. Production training systems
6. Admin/Accounting systems
7. Measuring systems
8. HR system
9. Leadership/Team Building System
All of these influence the Net Profit Margin

33. Why You Need an Onboarding System
On-boarding (or Induction) systems to get new employees up
to speed are the least used, yet one of the most beneficial.
Time to on-board a new employee effects profit margins.
Typical 3 month times can be reduced to 4 weeks, therefore
profits are lower for 2 months.
If the employee doesn’t work out, you’ve lost a lot of profit. A
good recruitment system that attracts and identifies great
attitude people is a fantastic, profit increasing system (and
one of a few systems our clients receive)

34. Measuring Systems
These are needed for all “3-legs” to track sales income
each week as well as production (service work completed
as a dollar figure each week), and cash in and out.
Without measuring systems you fully understand
increasing profit margins is very difficult, so it motivating
employees that will give you freedom
(The Academy of Business Mastery includes these systems too)

35. The 3 Ingredients to Smoothly Scale Your Business
During weekly team meetings, discuss figures for each ‘leg’ of the
business to identify where systems improvements are needed
Systems are the third ingredient of a Structure that allows your
business to grow, and scale super fast, while you work less hours

36. Step 6 – Sales & Marketing

37. My Best Advice
Be prepared to invest in a real-world education. Don’t just
pay for marketing, pay to LEARN about marketing.
Management is the same, its an investment to learn.
Can you tell an effective website (design) in 2 seconds?
Are website developers “experts” at marketing? Or expert at
programming? Decades ago, newspapers promoted
themselves as ‘the experts’ – and so did Yellow Pages!

38. Training isn’t Expensive, but Ignorance Is
A great website is one where you may need to instruct the
developer in design, based on decades proven FACTS…
Have a photo of happy people on your home page as the very
first image. People buy outcomes, and that’s all your business
is providing, so show the outcome they want!
Learn COPYWRITING too. The first 5-10 words people read
will bore them or excite them. Choose your words wisely!

39. Ever Paid to Enhance Your Selling Skills?
Selling is where you talk to a potential customer/client.
Have you learned the exact words to use, or the ideal
tone of voice? That’s all selling skills are.
Did you know your personality is annoying to 75% of all
people when you’re natural? And that people don’t tend
to buy from people that annoy them - especially services?

40. Team Building & Recruitment
Dominant Influence
Compliant Steady
The BEST Topic to Study for Selling Skills

41. Benefits of DISC Profile Understanding
When taught to you effectively, you’ll win a LOT more
sales, and at higher prices than competitors.
Every person basis their decision on trustworthiness of
the person representing their business. You trust people
you like or relate to.
DISC Profiling is the BEST way to learn to behave in one of
4 ways that helps you to communicate trust.

42. Case Study Example
“By applying what Tim taught me about
DISC profiles it felt strange at first.
I didn’t think changing my behaviour
would make any difference, but my sales
tripled the next month, increasing from
$30,000 to $90,000.
It was almost effortless!”
Bernie Hunt - Builder

43. Step 7 – Management & Leverage

44. Time is in short supply so the critical question is, how are you
leveraging your time through employees?
Key Performance Indicators are essential, for every employee,
so both you and they know how well they performed each
and every week, to discuss in team meetings.
In just seconds both of you will know how well they
performed, and that saves HOURS of your valuable time.
Leveraging Your Time

45. Leverage Time with a Management Report
Each of the “3 legs” needs to report figures, for fact-
based, high quality CONFIDENT decisions…
Not knowing these
figures means your
probably trusting
and assuming with
your employees
performance, or
you’re unaware of
what’s really going
on (i.e. ignorance)

46. Putting All 7 Topics Together
When you really learn all 7 topics, your business can
experience a J-Curve PROFIT growth.
Clients’ businesses often increase net profit MARGINS by
5% to 20% in months, and/or grow by multiple hundreds
or millions in revenue a year, while they work less hours.
Best of all… the owners are HAPPIER because they own
their business, it doesn’t own or control them any more.

47. Example Client Case Study
“My business grew from 8 people with
a revenue of $1.5M to 26 employees
with a revenue of $4.5M 2 years later,
and it’s still growing fast while my time
is freeing up.
I used to work 65 hours a week. Now I
work 32 hours a week and recently
took a 3 month, worry-free holiday.”
Chris Hislop
See Chris’ video: www.profittrans4mation.com.au

48. The ‘Next Level’ Masterclass Training
This is the free general PUBLIC content, so imagine what
the ‘next level’ will be like, that’s PRIVATE
Yes… you can access it for FREE too…
Go to http://bit.ly/next-level-masterclass to Register
Or ‘The World’s Most Practical Business Course’
https://profittrans4mations.com.au/