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This strategy is all about the benefits of a CRM to offer professional service as part of your business management training on business development.
8. A CRM is an online record taker of
all your prospect or client
interactions by phone or email.
9. You can access all the data from
anywhere, anytime, even from
your smart phone
10. A CRM has a digital calendar, so
you can enter all your quotes,
jobs, appointments and
reminders, instead of all that
being in your head, or on paper
11. That means all your staff can
access it and know all about a
person’s details, even if they’ve
never talked to them before
12. When a person calls your business
and you know a lot about them,
from their previous inquiry, your
business instantly looks more
professional!
13. When you enter a prospect or
client’s details, you just need to
categorize them into Product or
Service “Types”
14. Most businesses sell 6 to 16
“types” of Products or Services,
so that’s an ideal number to
categorize contacts into.
15. They may be inquiring about 1 of
them today, but in weeks or
months in future, they may be
interested in any one of the others
16. Using a CRM you can contact them
by email (for free!) to offer your
other products or services,
proactively
17. Don’t make the mistake of
assuming they will contact you, if
they ever want to buy again!
19. If you haven’t contacted a previous
customer in the last 30 days, stop
calling them a “customer” because
they’ve probably forgotten you!
20. Every person who buys from you is
interested in your business, or
they wouldn’t have bought from it
21. Send out regular (daily, weekly or
monthly) newsletters by email, to
educate them and to keep them
interested in your business
22. The cost for a CRM is tiny, from
free, to $20/month and upwards,
depending on your business’s size.
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