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At Ambient we specialize in digital advertising for
brand and performance marketers
About Us
Ambient Digital Group is the largest, fastest growing Ad Network in South East Asia,
headquartered in Singapore, ...
Ambient Digital Group
• Established
• Vietnam office
• 6 Employees
• 5 Clients (Sony, Durex…)
R&D department represents 55...
Our clients are the best in the world at what they do
Branding purpose
Performance purpose
and many more…
And so are our partners
Intelligent inventory
World class 3rd auditing
Big data provider
We learned from the most experienced and demanding Marketers,
together with world-class technology provides by our Partner...
Regional scale after 5 years
+160
Employees
+5,000
Premium & Long-tail
Publishers
(across SEA)
5
Countries
(across SEA)
+2...
About Ambient Network
Top Website in Vietnam
16.2
26.6
30.7
45.7
49.6
51.8
56.5
91.5
0 10 20 30 40 50 60 70 80 90 100
Ngoisao.net
Kenh14.vn
Dant...
Cross platforms with global intelligent inventory
We also offer other display & programmatic products from our world-class...
Reach
AudienceTargeting
Topic
targeting
Interest
targeting
Contextual
targeting
New in
2015
Intent
targeting
Re-
targeting...
Context, Contact & Content
CONTEXT OBJECTIVE TARGETING OPTIONS PLATFORMS
CONTACT SITES & SECTIONS DATA INTEGRATION BUYING ...
Sunsilk Black – Case Study
 Challenge:
 To engage with females for Sunsilk Black and encourage
them to make pledges by p...
Loyalty
Purchase
Consideration
Engagement
Awareness
Balloon Ad
In-page
i.TVC 2.0Pre-roll
Mobile Ad
YoutubeRe-marketing Sub...
Clear Men – Case Study
 Challenge:
 Enhance Clear Men penetration during World Cup.
Make it the No.1 inspirational & mas...
Clear Men – Case Study
 Challenge:
 Link the Clear brand to sports events and
utilise the Clear TVC to target the World ...
What’s new in 2015
SocialSearch
CompareReview
Close to purchase..
…across Industries
…Increase conversions
Data is analyzed on daily basis to...
We
…not only here to do business with you
Partner with you…
Timely manner, Efficient Cost & Result
Oriented
New Products
Push-down
Web content is “pushed” downward to reveal advertiser content.
Teaser is shown until the user hovers
over/clicks...
Sidekick
Expandable ad unit sits in the right rail and pushes content to the left displaying a
full-screen experience ad m...
Sidekick
VDO
Page Entrance Experience
Premium high-impact ad placement for brands to achieve mass reach
A full page teaser is shown on ...
Interactive Pre-roll
Transform traditional pre-roll ads into exciting and engaging brand experiences.
Additional brand inf...
Page Entrance Experience
VDO
Sharing on Social
Go viral by sharing information from banner onto Facebook’s wall.
Views and engagement generated from
Fa...
Digital at a glance
Basic Statistic
Time spent on Internet out-weighted TV
consumption among Internet users
Social is now top 2 online activities, across
devices
Smartphone users vs feature phone users in
urban Vietnam, 2014
16%
28%
60%
79%
65%
36%
2012 2013 2014
Smartphone Standard ...
Social & Video are key mobile activities
E-commerce is promisingly thanks to the
advance in Digital and Distribution
Vietnam Digital at a glance
Internet penetration rate at 37%, heavy consumption across platforms (PC and
Mobile)
Social ha...
We don’t only sell products
Solution
Cám ơn
Ambient Digital Group
36 Bùi Thị Xuân, Q.1, TP Hồ Chí Minh
Hotline: 0914 485 444 (Mr Tiến)
Email: Tien.Dao@ambientd...
Ambient Digital Credential 2015
Ambient Digital Credential 2015
Ambient Digital Credential 2015
Ambient Digital Credential 2015
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Ambient Digital Credential 2015

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Are you looking for an effective and efficient way to build awareness of your brand to the right audience? Call us and we will help you at Ambient Digital Group Vietnam.

HEAD OFFICE (SINGAPORE)
80 Robinson Road, #02-00, Singapore 069898
VIETNAM
Level 10, 36 Bui Thi Xuan Street, District 1, Ho Chi Minh city, Vietnam
Hotline: (+84) 914 485 444 (Mr. Tien)

Published in: Marketing
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Ambient Digital Credential 2015

  1. 1. At Ambient we specialize in digital advertising for brand and performance marketers
  2. 2. About Us Ambient Digital Group is the largest, fastest growing Ad Network in South East Asia, headquartered in Singapore, with offices in Vietnam, The Philippines, Indonesia and Thailand. Ambient reaches over 70 million people and achieves over 2.5 billion page views per month. Our products are highly viewable and engaging, delivering results for both brand and performance clients. Our scale, local connections and innovative formats combine to build the deeper conversations with local consumers essential for brand advertisers. As the market leaders, Ambient Digital Group offers global, regional and local clients a trusted digital partner in South East Asia.
  3. 3. Ambient Digital Group • Established • Vietnam office • 6 Employees • 5 Clients (Sony, Durex…) R&D department represents 55% of our staffs 2010 • +18 Employees • +120 Clients: Unilever, Colgate, P&G, Samsung… • Partnership with Mediamind 2011 • New office in The Philippines • +48 Employees • +160 Clients • Established a Joint Venture with Micro Ad (leading DSP in Japan) • Works with top spend agencies in VN (WPP, Saatchi & Saatchi, DatViet VAC, Dentsu…) • Partner with Comscore & Effective Measure 2012 • New office in Indonesia • +102 Employees • +200 Clients • Official partner with Facebook Singapore, also one of the biggest Facebook spender in Vietnam • Reach +90% Vietnam net users (measured by Comscore) 2013 • New office Thailand • +160 Employees • +260 Clients across SEA • Cooperate with MediaQuark, become the first Southest Asian Ad Network to focus on Data driven performance • Partner with world-class performance driven platforms: The Trade Desk, Appnexus, Adapt TV, Audience Science, BUZZ City… 2014
  4. 4. Our clients are the best in the world at what they do Branding purpose Performance purpose and many more…
  5. 5. And so are our partners Intelligent inventory World class 3rd auditing Big data provider
  6. 6. We learned from the most experienced and demanding Marketers, together with world-class technology provides by our Partners and our own R&D department
  7. 7. Regional scale after 5 years +160 Employees +5,000 Premium & Long-tail Publishers (across SEA) 5 Countries (across SEA) +2.5 Billion Monthly Impression (growth rate: 30% YOY) +800 Advertisers (across SEA) 95% Retention rate Revenue growth double digits YOY
  8. 8. About Ambient Network
  9. 9. Top Website in Vietnam 16.2 26.6 30.7 45.7 49.6 51.8 56.5 91.5 0 10 20 30 40 50 60 70 80 90 100 Ngoisao.net Kenh14.vn Dantri.com.vn Vnexpress.net Zing Mp3 Nhaccuatui.com 24h.com.vn Ambient Digital Ad Network Ambient Ad Network alone reach 91% of Vietnam Internet users (measured by Comscore) Other sites in green are also in our network Source: Comscore, Survey Jan 2015
  10. 10. Cross platforms with global intelligent inventory We also offer other display & programmatic products from our world-class partners, across platforms desktop & mobile with specialist in-house to plan, execute and optimize the campaign.
  11. 11. Reach AudienceTargeting Topic targeting Interest targeting Contextual targeting New in 2015 Intent targeting Re- targeting Look-Alike Custom Audience Also able to combine with Demographic and Geographic (city) targeting Available Targeting Options
  12. 12. Context, Contact & Content CONTEXT OBJECTIVE TARGETING OPTIONS PLATFORMS CONTACT SITES & SECTIONS DATA INTEGRATION BUYING METHOD CONTENT OBJECTIVES MULTIPLE MESSAGES MULTIPLE CREATIVES Not only the ads or the tools that we offer, we are willing to work with you on ad content and work out several options to optimize for the campaign results
  13. 13. Sunsilk Black – Case Study  Challenge:  To engage with females for Sunsilk Black and encourage them to make pledges by participating in the Long Shiny Choice digital contest.  Extremely low CPA objective of only VND 3,200  Target Audience : Female 18 - 35  Strategy:  mediaQuark data utilised to optimize Ambient premium inventory against target audience based on interest / behavior  Results:  Lucky draw entrants : 318,000 within 4 weeks  Target beating CPA of just VND 3,100 per participant converted  Ambient the only AdNetwork to beat target CPA.  Data driven performance!
  14. 14. Loyalty Purchase Consideration Engagement Awareness Balloon Ad In-page i.TVC 2.0Pre-roll Mobile Ad YoutubeRe-marketing Submission Facebook ad Dynamic Ad Light Box Overlay Interactive Page-Take Over Deliver your objectives with diversify display products
  15. 15. Clear Men – Case Study  Challenge:  Enhance Clear Men penetration during World Cup. Make it the No.1 inspirational & masculine brand for men  Target Audience: Male  Strategy:  i.TVC 2.0 is the perfect solution to link Clear Men TVC with relevant World Cup content and live match reports  Results:  26,000 video views were generated from World Cup content within the first week  80% in-target reach  Video completion rate of 60% Market benchmark for Video completion rate is 35%
  16. 16. Clear Men – Case Study  Challenge:  Link the Clear brand to sports events and utilise the Clear TVC to target the World Cup audience.  Target Audience: Male 18-24  Strategy:  With so many people watching World Cup Replays on their mobile device, Mobile Pre-roll is the ideal solution to target this audience.  Results:  900,000 videos were viewed from replay clips in just 7 days.  Video completion rate over 63%
  17. 17. What’s new in 2015
  18. 18. SocialSearch CompareReview Close to purchase.. …across Industries …Increase conversions Data is analyzed on daily basis to find new intent-users and justify data Intent targeting
  19. 19. We …not only here to do business with you Partner with you… Timely manner, Efficient Cost & Result Oriented
  20. 20. New Products
  21. 21. Push-down Web content is “pushed” downward to reveal advertiser content. Teaser is shown until the user hovers over/clicks on the expansion button. Compatible with full video or flash animation
  22. 22. Sidekick Expandable ad unit sits in the right rail and pushes content to the left displaying a full-screen experience ad messaging. On load, Display unit delivers with call to action to expand Sidekick User clicks the expand button, Sidekick pushes page content horizontally to the left User engages all of the interactive features of the Sidekick.
  23. 23. Sidekick VDO
  24. 24. Page Entrance Experience Premium high-impact ad placement for brands to achieve mass reach A full page teaser is shown on initial page load Teaser closes, ad minimizes to standard size
  25. 25. Interactive Pre-roll Transform traditional pre-roll ads into exciting and engaging brand experiences. Additional brand information for your interactive pre roll ads, provides consumers with a deeper brand experience than passive only video campaigns. Interactive experience activates until user hovers.
  26. 26. Page Entrance Experience VDO
  27. 27. Sharing on Social Go viral by sharing information from banner onto Facebook’s wall. Views and engagement generated from Facebook are free Make it easy to viral an interesting content on Facebook wall
  28. 28. Digital at a glance
  29. 29. Basic Statistic
  30. 30. Time spent on Internet out-weighted TV consumption among Internet users
  31. 31. Social is now top 2 online activities, across devices
  32. 32. Smartphone users vs feature phone users in urban Vietnam, 2014 16% 28% 60% 79% 65% 36% 2012 2013 2014 Smartphone Standard phone
  33. 33. Social & Video are key mobile activities
  34. 34. E-commerce is promisingly thanks to the advance in Digital and Distribution
  35. 35. Vietnam Digital at a glance Internet penetration rate at 37%, heavy consumption across platforms (PC and Mobile) Social has become top 2 online activities in both PC and Mobiles The growing penetration of smartphone has caused a threat on PC and is changing users’ online activities. Video & E-Commerce has adopted the this mobile growing trend In terms of Digital advertising, new formats have been introduced to the industry quickly. Big Data has been discussed and leveraged for more precise targeting options. What’s been lacking is the complete tracking method for deeper understanding and optimization purpose
  36. 36. We don’t only sell products
  37. 37. Solution
  38. 38. Cám ơn Ambient Digital Group 36 Bùi Thị Xuân, Q.1, TP Hồ Chí Minh Hotline: 0914 485 444 (Mr Tiến) Email: Tien.Dao@ambientdigitalgroup

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