Commonly known as Electronic Marketing. It consist of buying and selling  of products and services by businesses and consumers through an electronic medium, without using any paper documents.

1. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Affiliated to Institution of G.G.S.IP.U, Delhi
BCA
E-commerce 20305
Ritika Kapoor
Assistant Professor(IT)

2. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Objectives of this Subject
• To understand the process of Electronic
commerce and Business strategy involved in it.
• To demonstrate an understanding of
Electronic Marketing.
• To Discuss the benefits and applications of
electronic commerce.
• To classify various types of ecommerce on the
basis of end customer.

3. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Definition of E-commerce
• Commonly known as Electronic Marketing.
• It consist of buying and selling of products and services by
businesses and consumers through an electronic medium,
without using any paper documents.
• E-commerce is the purchasing, selling and exchanging
goods and services over computer networks(internet)
through which transaction or terms of sale are performed
electronically.

4. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75

5. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Uses of Ecommerce
• Exploitation of new business.
• Improvement of business transactions.
• Effective Performance
• Greater Economic Efficiency
• Incorporating Transactions
• Increasing of Revenue

6. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Brief History of Ecommerce
o 1970s: Electronic Funds Transfer(EFT)
Used by banking industry to exchange account
information over secured networks.
o Late 1970s and early 1980s:Electronic Data
Interchange(EDI) for ecommerce within companies
Used by businesses to transmit data from one
business to another.
o 1990s :The world wide web on the internet provides
easy to use technology
Cheaper to do business(economies of scale)
Enable diverse

7. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Types of Ecommerce
• B2B (Business-to-Business)
• B2C (Business-to-Consumer)
• C2B (Consumer-to-Business)
• C2C (Consumer-to-Consumer)
• m-commerce(Mobile commerce)

8. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Business to Business(B2B)
• Companies doing business with each other
such as manufacturers selling to distributors
and wholesalers selling to retailers. About 80%
of ecommerce is of this type.
• Examples:
Intel selling microprocessor to Dell
Heinz selling ketchup to Mc Donalds

9. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Business to Consumer(B2C)
• Business to Consumer ecommerce involves
customers gathering information, purchasing
physical goods or receiving products over an
electronic network.
• Examples:
Dell selling me a Laptop

10. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Consumer to Business(C2B)
• Consumer to Business ecommerce is defined
as commerce between customers and
organizations.
• Examples:
A customer posts his project within a budget
online and companies review customers
requirements and bid on the project.
Consumer reviews bid and selects a company
that will complete the project.

11. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Consumer To Consumer(C2C)
• Consumer To Consumer ecommerce is simply
commerce between private individuals or
consumers.
• Examples:
Selling car to a Friend
Buying and Selling Products on Olx.com

12. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Mobile Commerce
• M-Commerce(Mobile Commerce) is the
buying and selling of goods and services
through wireless technology - i.e. handheld
devices such as cellular telephones
Examples:
Mobile Ticketing
Information Services
Mobile Banking

13. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Electronic Payment System(EPS)
• Electronic Payment is a financial Exchange that takes
place online between buyers and sellers.
• It is done through an electronic instrument such as a
credit card or debit card.
• It is a system which helps customer or user to make
online payment for their shopping.
• Examples:
Online Bill Payment
Online Ticket booking
Online Reservation
Online order Placing

14. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Types of Electronic Payment System

15. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
E-cash
• An e-commerce system that uses e-cash refers to
a system in which money is only exchanged
electronically.
• To use e-cash, link your personal bank account to
other payee accounts.
• To make payments using your e-cash account,
you can make a deposit to the other person's e-
cash account if you have their banking
information, or request a transfer to their bank
account.

16. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
E-Wallet
• An e-wallet or digital wallet , is another type
of e-commerce payment system.
• Like a physical wallet, an e-wallet can store
your personal information and payment.
• E-wallets are stored within your PC. By
entering personal information , such as your
name and billing address, we can connect it to
your bank account to withdraw funds from
account when making on-line purchases.

17. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Smart Card
• A Smart card is a plastic card with embedded
integrated circuits which can process data.
• It can receive input which is processed and
delivered as an output.
• Smart cards are used as employee id cards,
medical cards for user identification
purposes.

18. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Credit Card
• The most common form of payment for e-
commerce transactions is through credit cards.
• To use this system, shoppers simply enter their
credit card number and date of expiry on the web
page.
• For the purpose of security ,use of CVN(card
verification number) located on back of the
credit card detects fraud by comparing the CVN
with the cardholder's information as supplied by
their bank.