As a doctor, one thing is for certain, you want to grow your practice and gain more awesome patients. Here's 101 ways that you can market your practice and gain more patients, build your revenue, and explode the growth of your healthcare practice.

1. We put our brains together and came up
with 101 of the best ways that a dentist (or
any doctor) can grow their practice!
P R A C T IC E
101 WAYS
A DOCTOR CAN
GROW THEIR
OPTIMIZE YOUR WEBSITE
Your website is the hub of your online presence and gives potential patients a peak into
your world. Since this is the first impression that most visitors will have to your site, you'll
want to focus on clean design, and proper coding. Your website should include:
It's been proven that websites that blog get more website traffic and more incoming leads
than websites that don't blog. Here are several ways you can ensure your blog gets seen:
Don’t neglect this simple (and often
free) opportunity to increase your
inbound links and reach consumers
seeking your services. Be sure to
claim the following directories:
Participating in industry &
geographically related forums
can help you to become known
and recognized amongst
colleagues and prospective
patients. You can do this by:
Giving away sweet prizes is a great way to gain new customers. If done properly, it creates
brand awareness, builds loyalty, and gets you more patients. When holding promotions,
make sure you give away something good though! Nobody wants a crummy old free
t-shirt! You can promote your offer through:
Guest posting is a great way to increase
inbound links and participate in the larger
blogging community associated with your
industry. As a bonus, getting in good with other
bloggers could lead to increased opportunities
for partnerships, cross-promotion, link sharing,
and of course, reaching a broader audience.
Post engaging, informative, and
entertaining content
Add social media button for
likes and sharing
Add an RSS feed
Promote membership
Use Clean
HTML/CSS
Don’t be afraid
to link out
Don’t Neglect
Tags & Titles
Add a
sitemap
Get a
Reliable Host
Add an RSS
Feed
Use
Robots.txt
Optimize for
mobile
GeotargetingPerform
SEO
USE SEO
SEO is a must if you want to increase your online
presence, showing up higher in the search results and
getting more patients. In addition to the traditional off
page SEO such as directory listings and links, be sure to
focus on the website coding, called on page SEO.
Optimizing your website for better readability is the first
thing you should do before focusing on 'off site'
activities.
ON-SITE BLOG
Post timely content
Post regularly
Allow reader comments
Reply to reader comments
Ask for reader suggestions
Post product/service
tutorials
Host giveaways
Tag and tittle appropriately
Optimize
Add links
Create sharable content
Post employee
columns to interest a
variety of readers
DIRECTORIES AFFILIATED BLOGS
FORUMS Asking
questions
Networking
Cross-
promoting
Providing
Value
Sharing
Industry
Knowledge
Building
Relationships
Forming
partnerships
Offering
advice
Discussing
new
technologies
Social Media Newspapers Newsletters
Email
In Office
Signage
Ad Sharing EDDM (Every
Door Direct
Mail)
Press Release Viral Videos
• Add URL Links to ads
• Using QR Codes
• Geocaching, Flash Mobs
• Public Outreach
• Live Demos
• Traffic patterns and trends
• Click-thru rate analysis
• Conversions Rate Optimization
• Most (and least) popular keywords
• Number of pages viewed
• Most (and least) viewed pages
• Time spent on site/pages
• Search terms used to find you
• Traffic sources
• Referring websites
• Sharing resources
• Funnels
• Browser and OS data• Devices used for viewing
• PPC
• Retargeting
• Facebook Ads
Support
Charitable
Organizations
Joint
marketing/
cross-promotion
Podcasts Google Plus
Hangouts
PROMOTIONS
ADVERTISING
FOLLOWER SUBMISSIONS
Websites, blogs, social media accounts, and other online platforms are only useful
insomuch as you take the time to track and analyze the results of your efforts. Analytics
tools can provide you with information pertaining to:
Create a Buzz! Encourage your following to interact with you and share their thoughts,
idea's, experiences, and views! They can do this through social media such as Facebook,
Twitter, Instagram, or through a video they make for you. Provide incentives for the
craziest, funniest submission.
ANALYTICS
FOLLOW US ON:
GOOD 'OL FASHIONED NETWORKING
Let's not forget actually talking to people! Meet and greets, and getting out and visiting
with people is still one of the most effective ways for a doctor to grow their practice.
This allows other businesses to put a name with a face and helps you build trust.
Effective networking methods include:
Health Seminars at a local library (think-Teaching Your
Children How to Care for Their Teeth)
Passing out Business Cards
Chamber of Commerce BNI Meet Up Events
Community tours of your office such as for
elementary or pre schools
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