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Business
Craftsmanship
Tobias Mayer
CAS2013, Bilbao, Spain
11 October 2013
The modern knowledge work organization
must look beyond science,
beyond engineering and beyond logic
We need to engage our right brains
Why Craftsmanship?
Business leaders need to be artists
How Does
Agile Help
So...
3
2
1
In a Nutshell, Agile helps us to
3
2
1
quickly and frequently
deliver real value to real
users...
In a Nutshell, Agile helps us to
3
2
in order to learn,
adapt, improve,
and...
1
quickly and frequently
deliver real value to real
users...
In a Nutshell, Agile helps us to
3
2
in order to learn,
adapt, improve,
and...
create joy and
engagement in
the workplace
1
quickly and frequently
deliver real value to real
users...
In a Nutshell, Agile helps us to
86% of Companies
have tried Agile
Joy & Engagement
Stress & Isolation
What went wrong?
It started well
How did this...
...become this?
NOT
AGILE
...or this?
NOT
AGILE
...or even this?
NOT
AGILE
How much process do we need?
make
How much process do we need?
, alignmake
How much process do we need?
[ ]*, alignmake
How much process do we need?
[[make, align]* deliver]*
[[make, align]* deliver]*[ deliver]*
Knowledge work needs
Visionaries Makers
Knowledge work needs
Visionaries Makers
Knowledge work needs
Visionaries Makers
Coming together in collaboration
Purpose
Focus
Release
Invention
Confrontation
5 Principles
for building new products
Purpose
WHERE TO and WHY
Release
Let go of control
Lead by vision and goals
Inspire, rather than direct
“Maximize the amount of work not done”
Kent Beck
Focus
“Transform scarcity into abundance”
Jeff Sutherland
Invention
play, risk, fail
Confrontation
for the greater good
These principles create fertile
ground for emergence
Remember
Build—Deliver—Learn
Repeat
The Essence of
Agility
Building new products
is an emergent adventure
and the journey is full of surprises
thank you

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