A presentation on magazine digipak advert conventions with an example (Wretch 32) and some inspirational ones to help with ideas for my own.

1. Magazine Digipaks
Adverts

2. Conventions of Magazine Digipak
Adverts
The conventions on a magazine digipak advert will usually include the
following:
• Artist’s/ band’s name
• Release Date
• Key Image
• Where it will be available and the format it will be in (CD)
• Reviews and the official promo website
• Personal font/ logo
• Record label logo or their website
• Genre – through the colours/ iconography/ fonts and images
• Download link
• Special deluxe editions stickers/ posters

3. Wretch 32
• This magazine digipak advert provides a good
example about the aforementioned conventions that
should be considered when creating a magazine
digipak advert.
• It uses the key image of the artist with specific font
for his name and other important information
(release dates and features).
• The magazine digipak advert also makes good use of
the places it will be available in the bottom right
corner; along with the official promo website.
• The magazine digipak advert is clearly recognizable
for the genre, thanks to the iconography used within
it, such as the style of font and the key image
(clothes).

4. Collage Ideas for My Digipak Advert

5. Why Are These Images Inspirational?
• The collection of images on the previous slide are inspirational
because they all use the conventions of their genre but adapt
them to fit their certain style.
• For example on Olly Murs magazine digipak advert, the font is
effective and reflexes his relaxed style of music, whereas
Rihanna’s is more alternative and out there reflecting her
style of music.
• They are also inspirational because they help give an idea as
th what looks good on a digipak; the artist as the key image
and different layouts help give a different look and means that
there is real variety of what can be effective.

6. Similarities and Differences
• In the collage of Digipak adverts, in nearly all of them bar You
Me At Six, the focus and key images are the artist themselves.
• Another similarity is that all of the release dates and available
formats it will be in are at the bottom of the digipak advert.
• One other similarity is that the names of the artist and the
name of the song are all in a bigger font.
• A difference within the digipak adverts vary based on the
artist star image/motif. An example of this would be Lorde
using predominantly black and Olly Murs using blue.