For good or bad, your digital footprint or personal brand blurred the lines between your private and professional worlds. Each social network you are involved is a unique eco-system of new followers and fans who have the potential of becoming business associates. How do you navigate this new multimedia world to your advantage? Who has done it well and who has stumbled? In this session hosted by Toby Bloomberg and Dorothéa Bozicolona-Volpe explore lessons learned and best practices.

1. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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Is Your Personal Branding Attracting
The Right Audience?
6 October 2014
Developed & Presented By:
Dorothea Bozicolona-Volpe
Toby Bloomberg

2. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
Introduction
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Strategic marketing executive, fluent in 4 languages Specializes in developing business for international brands via initiating & integrating social media and digital strategies Teaches marketers & business leaders how to measure, optimize & build current new media efforts to increase value & develop stronger relationships between brands and their audiences Avid skateboarder who tweets to relax - follow me on Twitter @socialespionage

3. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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Bloomberg Marketing AKA Diva Marketing
What We Do In Buzz Words
Social media as a catalyst to build stronger, authentic, results-oriented, integrated, accountable,
brand-to-audience relationships.
Helping people in organizations join the digital conversations and not get blown-up.
Circa 2004
Circa 2014
Toby Bloomberg @tobydiva
Toby @ work
Max
Free eBook

4. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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Social Network Eco-system
Acid Rock or Mozart
What does your audience expect from you?
Authentic or Fakin’ It?
Managing Outside Your Zone
Our
Game
Plan
Primary, secondary and some you forgot
Working the social networks …. your way.
Tips, ideas, what worked

5. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
Tweet This Out, please & thank you
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@SocialEspionage
@TobyDiva
#SouthWired_PBAttract

6. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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Social Network
Eco-system

7. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
Case Study
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8. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
Case Study : Richard Branson
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https://www.youtube.com/watch?v=Uqm2TTRmNpw
https://www.youtube.com/watch?v=Uqm2TTRmNpw

9. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
Case Study: Tyler Perry
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10. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
Think Of Where You Are…..
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11. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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Paper Napkin
Social Media
Eco-System

12. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract

13. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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Private Conversations With Lauren Urasek
Most Popular Woman On OK Cupid
http://theyreallysaidthis.tumblr.com/

14. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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Every Thing Can Be Hacked

15. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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Stolen
Identity

16. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
Acid
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What does your audience expect from you?
Acid Rock Or Mozart?

17. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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18. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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Vacation Photos
Private Facebook Page
Wrong “Friends”
You’re Fired!

19. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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Authentic
Or
Fakin’ It?
July 1993

20. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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https://www.youtube.com/watch?v=NtM0JA-ZeKg
Personal and Professional

21. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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22. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
Case Study: DJ Waldow
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23. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
Case Study: DJ Waldow
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24. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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Managing Outside Your Zone

25. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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ZOOSK
Site will verify the authenticity
of profile pictures.
Trusted brand
.. Longevity
Lessons From Dating Sites

26. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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https://feedly.com
https://www.google.com/alerts
Watch. Listen. Act

27. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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Learnings. Tips. IDEAS.
Research people you don’t know before you friend, follow or connect
Identify topics that you will and will not discuss e.g. politics, religion
If something blows up react quickly, professionally
and always in a positive manner
Determine what type of photos you’ll post on social networks
Each post, photo, comment, RT is a touch point
for your audience about your brand

28. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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Social Media Platform
Who Will You
Follow, Connect, etc? (1)
Personal Sharing
Scale 1 – 5
(2)
LinkedIn
Instagram
Jelly
Twitter
Snap Chat
Other
Other
Worksheet
(1) Colleagues, friends, family, vendors, media, strangers
(2) Sale 1 – 5 where 1 means limited personal sharing and 5 means a lot

29. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
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CROWD SOURCED IDEAS

30. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing
@SocialEspionage
@tobydiva
#southwired_PBAAttract
Let’s Connect!
Email : socialespionage@gmail.com
Facebook : www.facebook.com/Dorothea.Bozicolona-Volpe
Google + : Gplus.to/SocialEspionage
LinkedIN : www.Linked.com/in/socialanddigitalmediamaven
Pinterest : http://pinterest.com/socialespionage/
Instagram, Twitter & Vine : @SocialEspionage
Phone : (347)SMM-M727 or (347) 766-6727
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eMail: toby@bloombergmarketing.com
About Me: http://about.me/TobyBloomberg
Twitter: @tobydiva https://twitter.com/TobyDiva
Diva Marketing: www.divamarketingblog.com
Diva Foodies: www.divafoodies.com
LinkedIn: www.linkedin.com/in/tobybloomberg/
Dorothea Bozicolona-Volpe
Toby Bloomberg