The document discusses primary methods for success according to Todd Sattersten. It advocates for clarity, surprise, and utility in communication. It promotes understanding the reader, being a leader, and gifting others. It acknowledges that success requires time and involves risks. It lists common, uncommon, and rare marketing strategies and closes by thanking the reader and providing contact information for Todd Sattersten.

1. A U T H O R ( I T Y ) :
P R I M A R Y M E T H O D S
T O S U C C E E D
TODD SATTERSTEN

2. 1

4. 2

8. 3

9. W H A T ?
S O W H A T ?
N O W W H A T ?
C L A R I T Y
S U R P R I S E
U T I L I T Y

10. 5

11. R E A D E R
L E A D E R
G I F T E R
W R I T E R
R E T A I L E R

12. 7

13. Time
Risk

14. S P L A S H
P R E O R D E R
C O N C I E R G E
W I Z A R D O F O Z
P A P E R P R O T O T Y P E
V I D E O W A L K T H R O U G H
U N B O O K

17. S P L A S H
P R E O R D E R
C O N C I E R G E
W I Z A R D O F O Z
P A P E R P R O T O T Y P E
V I D E O W A L K T H R O U G H
U N B O O K

18. 1 1

20. 1 9

21. Common
Content Marketing
Email Marketing
Offline Ads
Publicity
Speaking Engagements
Targeting Blogs
Viral Marketing
Uncommon
Business Development
Community Building
Social and Display Ads
Non-Traditional PR
Offline Events
Sales
Search Engine Marketing
Search Engine Optimization
Trade Shows
Rare
Affiliate Programs
Existing Platforms
Engineering as Marketing

22. T H A N K S .
@toddsattersten
toddsattersten.com